Britannica Global Meeting 2010

Britannica Brand Licensing

Encyclopædia Britannica 2010 Global Meeting

Bright Ideas for Kids

Goals of the EB Program

• Extend the EB trademarks into educational toys, games, puzzles, and books to keep the brand alive in a non-encyclopedic context and reach households that may never purchase our traditional products.

• Generate revenue• Create a Retail sales channel for EB• Offer new products to our Institutional and

International distributors, eStores and end-users.


Product Categories

All EB-branded products must deliver on EB’s commitment to knowledge and education.

Toys Science Kits

Games Puzzles Puzzles

Interactive Devices Plush Animals Flash Cards Workbooks Classroom

Products


Quality/Editorial Control

We have a multi-step Quality/Editorial review program that includes:

• Agency review• EB Marketing Communications• EB Editorial (involving subject-matter editors as needed)

• EB Legal• And finally…..



We study packaging options:



And design packaging templates:


Britannica KIDS


And consider line and logo extensions:

International Opportunities

• Our #1 goal is to learn the market demand for EB-branded products and develop new, engaging products to meet this demand. We need to first succeed in the USA.

• In 2011 we will explore non-USA markets, assess their potential, and create an internal process to support this growth.

• FYI – All toys, when available, may be purchased for your own EB Stores. Contact Chuck Turoff in Chicago.


Interactive Talking Puzzles

We have produced three puzzles: U.S. Presidents Interactive Game, Talking U.S. Puzzle, and Talking World Puzzle.

Suggested Retail Price is USD $30.

Each puzzle comes with an educational poster and a 90-day FREE subscription to Britannica Online.


Jigsaw Puzzles

Over the next three years we plan to develop and manufacture 20 different family-friendly cardboard (and possibly wooden) jigsaw puzzles.

Suggested Retail Price is USD $15-20.

Each puzzle comes with an educational poster and a 60-day FREE subscription to Britannica Online.


We are developing a line of four interactive plush animals (Lion, Zebra, Elephant and Chimpanzee) and if they’re successful we’ll add four to eight more.

Each animal is about 15 inches, so they’re nicely sized, and by pressing their paw, foot or ear you’ll hear audio clips describing the animal, it’s habitat, what it eats, weight, height, etc.

Each animal will come with a small-format, 16-24 page hardcover book and a FREE subscription to Britannica Online for Kids.

Suggested Retail Price: TBD

Interactive Plush Animals


Retail BISL with Audio Pen


This summer we will be introducing a six-volume retail version of BISL which is enabled by an SD-X interactive pen which features an optical recognition element that can detect and decode invisible markings in the books and play audio through its built-in speaker.

Suggested Retail Price is USD $8/book.

Science Kits


Also on our “To Do” list is Britannica-branded science kits. These are scheduled for 2011. Below are sample concepts.

Interactive Talking Globe


Also under consideration for 2011:

Arby’s Restaurant Promotion


In April 2010 Arby’s will launch a Kid’s Meal campaign that features small-format, 16-page adaptations of the Britannica Learning Library. This four-

book set, one released each week for four weeks, will be given away for free with the purchase of a Kid’s Meal and includes a 30-day FREE subscription

to Britannica Online for Kids.

Britannica Brand LicensingSteve Gilberg, Executive Director - International Licensing

Bright Ideas for Kids!

Business

Britannica Global Meeting 2010