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We speak
eCommerce
2
� What customers expect
� Where the industry is today
� Opportunities
� eZ and eCommerce
� Technology perspective
� Content & Commerce with eZ and silver.eShop
Agenda
CEO and Co-Foundersilver.solutions
Chief Product & Marketing OfficereZ Systems
We speak
eCommerce
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Change in expectations
Customers expect a good user experience, meaning a single touch-point for all
steps of a Customer Journey: explore, seek instruction, purchase,
“Experiences are more important than products now. In fact, experiences are
products,” (Brian Solis in his book “X: The Experience When Business Meets Design.“
Content & Commerce
We speak
eCommerce
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Customers needs
This is Andrey.
His electric shaver just broke down.
Content & Commerce
We speak
eCommerce
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6 Top Reasons to Bridge the Commerce and Content Divide
� Unify experience between website and e-commerce across channels
� Deliver significant and engaging personalized customer experiences
� Increase conversion by offering products and product-related content at all
stages of the customer journey
� Boost your sales
� Strengthen your brand
� Lower the cost of maintenance
Content & Commerce
We speak
eCommerce
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The Two Site Syndrome
“Many corporate websites today suffer from “two site” syndrome —
segregated brand marketing (.com) and commerce sites (store. or
/store) that are poorly stitched together (if at all).“
(Peter Sheldon and Stephen Powers „Content and Commerce: The Odd Couple or the Power Couple.“ Nov.
2013, Forrester Research, Inc.)
Content & Commerce
We speak
eCommerce
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Commerce Content
Content & Commerce
“Here’s what our product can do
and Here’s what you can do with our product.”
Jason Fried, the author of “Rework”
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eCommerce
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Challenges: organizational structureswith separate teams
� Content Driven
Vs.
� Revenue Driven
Digital Transformation
We speak
eCommerce
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Bring together two worlds for a splendidconversion rate
Combine the existing content and knowledge with the products and sales.
Convince your customers with expertise and a consistent presentation.
Content & Commerce
www.ez.no
A bit of history
• A Web development platform,
• A Content Management Solution,
• With Ready to use e-commerce features,
www.ez.no
A bit of history
• A Web development platform,
• A Content Management Solution,
• With Ready to use e-commerce features,
• And a much more flexible and extensible
approach than shop systems
www.ez.no
eZ Platform is not…
• A turnkey shop system
• A library of e-Commerce features and components
www.ez.no
eZ Platform is not…
• A turnkey shop system
• A library of e-Commerce features and components
• A company of experts in e-Commerce
www.ez.no
eZ Enterprise can be used for…
• Managing Product Information and Catalogs
• Managing Product related structured and editorial content
www.ez.no
eZ Enterprise can be used for…
• Managing Product Information and Catalogs
• Managing Product related structured and editorial content
• Building Unique Commerce Digital Experiences
www.ez.no
eZ Enterprise can be used for…
• Managing Product Information and Catalogs
• Managing Product related structured and editorial content
• Building Unique Commerce Digital Experiences
• Providing Personalized And Recommended Content to Maximize Revenue
www.ez.no
Our focus at eZ
• Content Management
• Content Delivery
• Content Personalization• To let You Build Content-driven Digital
Experiences… including e-Commerce ones
We speak
eCommerce
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Different approaches
A CMS has to deal with
content
Technology
A shop has to deal with
transactions and products
We speak
eCommerce
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There are different approaches on the market when it comes to content & commerce
� Side by side solution
� Shops with small content features
� CMS with simple shop features
Technology
We speak
eCommerce
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What are the challenges when content meets commerce?
� Users: Two user databases and roles and rights
� Search: no common search - different search engines or databases
for content and products
� Design: Two different template sets
� Administration: Editors have to work with two systems
� Development: Two products, two vendors, compatibility issues /
versions
Technology
We speak
eCommerce
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Solution – one platform for CMS and e-commerce
� eZ and silver.eShop - ecommerce
solution and CMS in one
- based on Symfony full stack
Technology
We speak
eCommerce
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eZ CMS and silver.eShop are sharing
Technology
� Users
� functionality
� Common search
� Content & Products
� E-commerce Templates and Design
� Backend
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eCommerce
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Advantages for the shop owner
� Building a seamless Customer Journey
� One platform to build with
� One platform to maintain and optimize
� One platform to use
� Designed for extensibility
Technology
We speak
eCommerce
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The benefits
� Seamless user experience: no break between content and shopping
functionality
� Seamless editors experience: The editors can combine products and
content as they like.
� Seamless technical platform: less maintenance costs, less hosting
costs
Technology
We speak
eCommerce
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Content & Commerce
Content & Commerce on one platformwith eZ platform and silver.eShop