Use Technology to Create Opportunity

BRING THE BRING THE TRADESHOW TRADESHOW

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Goals of the Program…Goals of the Program… Create a positive experience for non-

attendees Make your company stand out above

the crowd Secure opportunities with key people

in advance of your competitor Use the show as an integration tool

for continuous Business Development

Copyright 2010 Jackson Marketing and Research, LLC

Our Process…Our Process… Database Segregation

Priority One! We must take the time to develop a fully segregated database to insure maximum effectiveness.

Create a Blog or us an existing one. The Blog is the central point of information

laid out to support the information from show.

Fill blog with pictures and commentary Define the communication tools to use to

drive traffic to the blog.Copyright 2010 Jackson Marketing and Research, LLC

Our Process… (Continued)Our Process… (Continued) Communication Tools

Email blasts to selected people featuring blog posting

Use Twitter to let selected people know about the blog posts

Establish links to blog posts from Facebook Add subscription links to blog to automate

if allowed by recipient Do “End of Day Update” for all to read

Copyright 2010 Jackson Marketing and Research, LLC

How We Do This…How We Do This… Pre-work prior to the show

Database Segmentation Communication tools and testing Define reporters and set up interviews and

photo opportunities Get manufacturer’s buy in and participation Establish budgets Outline responsibilities

Copyright 2010 Jackson Marketing and Research, LLC

After the Show…After the Show… Do review of outcomes Turn over all media created for the show Final survey of all participants (customer

level) to review satisfaction Evaluate and share results

Copyright 2010 Jackson Marketing and Research, LLC