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SOCIAL TALENT
ACQUISITION:
THE NEXT GENERATION OF SOCIAL
RECRUTIING
@patrick1rooney
Talent Communities
Mobile recruitingLinkedIn Recruiter
Twitter recruiting
Facebook Career Pages
Lots of time.
Lots of effort.
Lots of money.
But…
A p p l i c a n t
Tracking S y s t e m
Candidate
Relationship
Management
79% jobseekers use social media.
89% think mobile is
important for job searches
90%of F500 career sites do
not support mobile. 45% use mobile to
search
86% use social if in first 10 years of career
5
Reframe the question.
Refocus your effort.
RECRUITERS
ARE THE
FACE & VOICE
OF YOUR
BRAND
70%hear about companies through friends and job boards
trust friends and family opinions above any form of marketing
92%
look for people and culture fit with employers
80%important to work for a company that embraces transparency
96%
EMPLOYEES ARE YOUR
BESTADVOCATES.
200 recruiters & ambassadors
X 1000 connections
= 200,000 new, qualified people reached
social recruiting
employer brand
SOCIAL TALENT ACQUISITION
social recruiting
employer brand
…to reach, engage and convert the
highest quality candidates within their
networks.
Putting the employer brand in
the hands of recruiters…
SOCIAL TALENT ACQUISITION
Content Is Currency
RelevantInteresting
UsefulSharable
Actionable
PRO TIP:Aim content directly at individuals.
(most software developers can’t cook.)
3rd Party Brand Jobs60% 10%30%
Consumable Content
CTA: Go Deeper
JOIN OUR TALENT
COMMUNITY
APPLY FOR A JOB
FOLLOW US ON SOCIAL
Time for a
TRUE STORY.I swear I’m not
making this up..
• Reached 298,272 connections, 36,633 new
• 32,046 content shares / 42,142 content click through
• 8,478,903 impressions
• $.70 CPC
• 370 referrals
• 364 candidates
• 150 hires
• Earned Media Value = $191,445
Keys to Success
Be very clear about your objective
Align with business goals
Teach best practices
Focus on conversion
Feed sharable content
Measure, adjust and experiment
