www.BrianCurrin.com

Online Marketing

Marketing Landscape

Marketing Strategy

Customer Profiling

Social Media

"Doing more of the right things more often"

Marketing Landscape

TrTraditional Marketing

TV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail

Push Marketing

Interruption Marketing

Marketing Landscape

TrOnline Marketing

social media, email, online ads, search ads

Pull Marketing

Permission Marketing

Trends● People are Searching

● People are Sharing

● Focus is on good Content

Marketing Strategy

Searching

● People are not looking for YOU

● People are looking for solutions to their problems

Key Elements of Online Marketing

● Find You (marketing)

● Talk to You (sales)

Customer ProfilingYour Presence on the Web

Fish where the fish are biting

What do you need?

● Website

● Facebook Business Page

● Newsletters

● Google Adwords

Google

MMeasurement

Google Analytics Facebook Analytics Klout.com MarketingGrader.com

Conclusion

● You need people to:

Find You

Talk to You

The internet allows ordinary people to do extraordinary things