Sorosh  Tavakoli,  Founder  &  CEO

The  New  TV

The  biggest  and  most  disrup5ve  change  so  far

Mob

ile PC

Smart  TV

Game  Co

nsole

Tablet

1900 1930 1980 2010

Physical  Film Analogue  Broadcast  TV Digital  Broadcast  TV The  New  IP-­‐delivered  TV

Videoplaza  is  the  leading  sell  side  ad  plaIorm  for  the  New  TV

Videoplaza• Founded  2007,  Stockholm• HQ  London• Product  Stockholm• Sales  offices  in  Paris,  Berlin,  Madrid  &  Singapore

• Clients  across  17  markets

DIRECT  SALES INDIRECT  SALES

VIDEOPLAZA  EMPOWERED  

SYNDICATED  PROPERTIESOWN  PROPERTIES

ADVERTISERS  &  AGENCIES

PUBLISHER

AUDIENCE

MobileTablet

IPTV/STBComputerGame Console

Connected TV

Maximising  the  value  of  the  audience

"Audiences  will  be  traded  cross  plaIorm"

"Trading  will  be  increasingly  automated  and  sophis5cated"

"The  adver5sing  eco  system  will  be  polarised"

The  New  IP  delivered  TV

Linear  broadcast  TV Living  room  TV

Dynamic  adver5sing  in  linear  content  

MobileTablets

PC

$160bnToday

Ad  sp

end  $

$5.4bn  in  2011

Global  TV  ad  spend  evolu5on

Good  morning  &  thank  you.

sorosh@videoplaza.com  |  @soroshtavakoli  |  www.videoplaza.com