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Top 10 tips to brand yourself for success

Excerpts from Reimagine by Tom Peters

1. Think like an entrepreneur

“No you don’t have to quit your job, instead think of yourself as the CEO of Me inc in the workplace. Make sure all your projects noticeable enhance your market value.”

2. Be a closer “The track record of Me Inc

derives from only one thing –

implemented projects And

implementation is 98% a matter

of ‘closing the deal’. Acquaint

yourself with how your

organisation makes money and

know the numbers.”

3. Embrace Marketing “Instead of bounding from project to project, working with strangers, you need to be selling yourself anew with every project – marketing your point of view, marketing your worth and marketing Me Inc”

4. Pursue Mastery

“Competence in baseline business skills like marketing and networking is essential but not enough. You need to exhibit True Mastery in something of specific economic value. Mastery goes beyond just having a distinct skill. Think about top athletes and actors.”

“All bets are off. Everything is up for grabs. Nobody knows what the hell he or she is doing. In such unsettling circumstances, you must be able to not just ‘deal with’, but actually thrive on ambiguity.”

“The sweet spot of the Brand You attitude is … a great sense of humour. In the current disruptive age we will be screwing up far more frequently than ever before. Enterprises that tolerate or even celebrate failure, that encourage the bold bid for greatness that fizzles or goes down in flames…will succeed.”

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6. Laugh off Screw Ups

7. Nurture your Network “‘New loyalty’ is horizontal loyalty. What

matters is what your peers think of your work.

Which puts a high premium on developing

what I call the Rolodex Obsession. You must

build and deliberately manage an ever

expanding network of professional contacts

throughout your field.”

“The unequivocal fact is that the Internet and everything that comes in its wake will turn business upside down in an astonishingly short period.”

9. Harness your youth Harness the strengths of your youth:

•  Innovative thinking

•  Opportunities to ask why

•  Knowledge of technology

•  Appetite for change

“Constantly revolutionizing your portfolio of skills is now a minimum survival necessity. Be prepared to put in your own time to develop your skills.

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