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The Mom BLOG network is a powerful medium for brands to be seen and generate all important word of mouth marketing. Learn about it's effectiveness and having it work for you and your brand.
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BRANDS BE SEEN!
UNDERSTANDING THE MOM
BLOGGER NETWORK
Presented By: Building BLOG
Bridges
Proudly Presented ByBuilding BLOG Bridges
BRIDGING THE GAP FOR BRANDS AND BLOGS
www.buildingblogbridges.com
What
Bra
nds
Need
to K
now
about
the
MO
M B
LOG
MOM BLOGS CAN
DELIVER THE EYEBALLS
The Po
wer o
f
the M
om
BLO
G- 18.3 million Mom’s read a BLOG
Monthly.
- 75% of women use a form of social
media every day and 56% of them are
connected daily.
- 55% of Moms active in social media
have made a purchase through a BLOG
recommendation.
- One in Four of those have made
purchases directly related to children’s
products from a BLOG or Social Media
recommendation.
LET THE NUMBERS
SPEAK
MO
M B
LOG
S
DELIVER PRECISION TARGETING FOR YOUR BRAND
Allo
w a
Bra
nd t
o T
ap
into
Conve
rsati
ons
betw
een F
riends
Are
Savvy
And
Influential
Are
Sto
ry Telle
rs
That Capture the
Hearts & Minds of
their Readers
Are
Tru
sted
Sourc
es
of
Info
rmati
on
63% of Mom’s see other
Mom’s as trusted sources of advice
Speak
to t
he P
eople
w
ho C
ontr
ol 8
5%
of
House
hold
Budgets
Who Is
Build
ing
BLO
G B
ridges?
A company that is dedicated to creating
and delivering results
for Brands & Mom BLOGGERS”
Slide On For More…..
VIS
ION To create connections
between brands and
consumers to form intimate and trusted
relationships.”
MIS
SIO
N
To be a vehicle to bridge the gap between Advertisers
and Individual BLOGGER’s to create
large-scale memorable
BLOG and Social Media campaigns that
bring intimate and trusted relationships
between brands and
consumers”
What T
hat
Means Fo
r …BRANDS
You can reach
your target
market in the
mom and
parenting
friendly market
in the way they
want to consume
their media! And
in a way they
trust most
through BLOGS
and Social
Media!
BLOGS
Have your BLOG
be a vehicle for
recommendation
and change in your
readers every day
life by working
with the world's
leading brands and
giving readers the
opportunity to find
out the information
they ARE looking
for and WANT to
know about!
Our Ta
rget
BLO
GS
Mom Focused
References
www.wendypiersall.com/mo
m-blogstatistics
www.thenextweb.com/social
media/2012/01/24/the-top-3
0-stats-you-need-to-know-wh
en-marketing-to-women
www.askingsmarterquestion
s.com/marketing-to-women-
surprising-stats-sho-purchasi
ng-influence
