INGAME ADVERTISINGAdvertising in Happy Farm 2

By Web Business Development

28/10/2011

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Agenda

About Happy Farm 2

Brands Can Do…

Social Game Activities

How To Measure

Contact

Q&A

http://open.zing.vn

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New SectionAbout Happy Farm 2

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About Happy Farm 2

• Traffic– Monthly Active User(A30): ~ 2,5 Mil

• Site information– URL: http://me.zing.vn/apps/ntvv2 – Launched: Oct 2010

• Major services– Farm, Zoo, Fish

Farm Animal breeding Fish breedinghttp://open.zing.vn

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Demographic

Age Gender6% 22% 44% 18% 10%

Under 13 13-17 18 - 24 25 - 34 Over 35

54% 46%

Male Female

Job Place75% 11% 15%

Pupil-Student White-collor Other

1% 9% 10% 24% 56%

Other School Working Internet café Home

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New SectionSocial Game Activities

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Take care farm…

• Plant, tend, harvest and sell crops to expand your virtual farm. • Feed and care for your animals and remember to lend your farmer friends a helping hand.• Help your farmer friends by caring, harvest..

Farming

Harvest

Ingredients

Sell or Productio

n

Seeds

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Social game activities

• Buy virtual goods– Seeds, animals, fishes…– Extra goods: grass, dog…

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Decoration

DogHouse, Gate

ButterflyTheme

Decorate your farm by using…

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Social game activities

• Production– Amount of crops will be

processed by factory for getting more benefits.

• Play mini game– Receive virtual goods.– More exp.

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Why they do that?

• Connecting friends.– Visit your farmer friends– Give their friends some virtual goods.

• Extremely like getting free virtual goods.– Nice.– More % Production.– More Exp.

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New SectionBrands Can Do…

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Brands can do…

• Static advertising– Decorations:

• Theme• House, gate.• Special bugs, animals.• Other: billboard, poster

– Product placement:• Booth• Products

– Place in game– Put your name on branded virtual goods.

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Decorate your farm by using…

Items can be customized with your brand palette.

Dog

House

Theme

Items

Booth

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Brands can do…

• Dynamic advertising– Presents

• Virtual goods: seed, fish, animal with high benefit.

– Quest• Users must plant some seeds.• After harvest, users uses machine in factory for

processing real product in life: Coke, Poca Snack, Merino Ice-cream…

• Users will be received some presents like:– Nice theme with high benefit.– A real product: a Coke, Merino…

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Game-Play Integration

Farming

Harvest

Ingredients

Production

Presents

Seeds

ThemeHouseBrand mascotSeedMagic potionBooth…

Potato

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Poka Snack can…

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Brands can do…

• Brand game– Mini game

• Your brand image will be a slot, cell in game.• Background mini game.• Create another brand mini game and integrated in to NT2 like:

– Lucky Draw– Caro– Bejeweled– Tetris– …

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How to promote from Zing Me?

• Notice on top link in game HF2.

• Fanpage HF2: Blog, Photo...

• Splash advertising.

• Zing News• Icon in game• Zing Adshttp://open.zing.vn

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How to measure

• Monthly Active Users (campaign): A30• Event:

– Item Shopping– Quest Finishing– Item Producing– % users complete event

http://open.zing.vn

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Contact to

• Hoàng Hường– E: huonght@vng.com.vn– T: (+84) 83 – 866 4666 (ext 6195)

http://open.zing.vn

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Q&A

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