A Presentation to help companies understand branding, create a brand and use the internet to promote and publicize it.
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www.TechCoachingClub.com
www.TechCoachingClub.com
www.TechCoachingClub.com
www.TechCoachingClub.com
www.TechCoachingClub.com
Absolut Vodka When the Absolut ad campaign began in 1981, the
company was selling 20,000 cases annually in the U.S. In 1995,
sales topped 3 million cases, an increase of
14,900%.www.TechCoachingClub.com
www.TechCoachingClub.com
Top 8Worldwide Brandsand TheirEstimated
Valuewww.TechCoachingClub.com
Top 9-16Worldwide Brandsand TheirEstimated
Valuewww.TechCoachingClub.com
Branding Evolutionwww.TechCoachingClub.com
Coca Cola Fan Pagewww.TechCoachingClub.com
Brand value depends on consumer perception The power of the
brand in the mind of the consumerAnd is linked to the companys
ability to translate that sentiment into profit Strong brands
generate superior returns and protect businesses from
riskwww.TechCoachingClub.com
Benefits of Branding Positions your focused message in the
hearts and minds of your target customers Confers top of mind
status Increases authority and credibility Increases your perceived
value and what you can charge Places you in a leadership role
Enhances prestige Attracts the right people and opportunities
Generates good recognition Increases earning potential It sets you
apart from your competitors It publicizes your core values,
personality, talent and skill set It increases your credibility
Increase the total worth of the business (over 50% of the value of
some major global corporations) Drives revenue growth Promotes
employee loyaltywww.TechCoachingClub.com
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www.123people.comwww.TechCoachingClub.com
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"invisible web", the term www.pipl.com "deep web" refers to a
vast repository of underlyingcontent, such as documents in online
databases that general-purpose webcrawlers cannot reach. The deep
web content isestimated at 500 times thatof the surface web, yet
has remained mostly untapped due to the limitations of traditional
search engineswww.TechCoachingClub.com
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Who are you? What do you do? What dont you do? Who is your
audience?How can you promote and manage your brand and build word
of mouth marketing Perception is the
keywww.TechCoachingClub.com
What is the word, phrase or emotion you want people to think or
feel when they think about you or your business ? If you dont
decide and create it then others will decide it for
youwww.TechCoachingClub.com
Define your ideal customer Make a list of your qualities that
would be important to this audience What is it I want to be known
for within my Target Audience? What would your customers and
associates say you are known for now? Find ways to be known as the
expert in your field Who are the centers of influence in your field
and how can they help you? Build and use your track record Pick the
top three to five qualities and expertises What is the most
compelling benefit? Create a tagline around it A positioning
statement or Elevator pitch Now you need to promote it with
enthusiasm Put a strategy in place and stick to it Get people
talking How can you get this message in front of people eight times
Pay attention to what is being said and address it, polish, polish,
polishwww.TechCoachingClub.com
Specialize within your industry Try to Lead your industry Use
your Personality Be Distinctive Find and share your Passion Passion
is easy to share Find way to be highly Visibility Consistency is
very important Be Persistent The more recognizable the better Find
ways to generate Goodwillwww.TechCoachingClub.com
Become an expert in your subject matter Use automation to
monitor your subject intensely Write articles for multi purpose
Promote your brand everywhere Personalize your email Personalize
your website and blog addressesUse Texter to take every opportunity
to promote your brand Create a Personal
introductionwww.TechCoachingClub.com
$10.00 will give you a personalized web site address and email
address including the forwarding
www.Godaddy.comwww.TechCoachingClub.com
www.dennyandrewsconsulting.com Click Social &
Texterwww.TechCoachingClub.com
We are all judged by first impressions We are all salespeople
Its important to set yourself apart Name 3 strengths and 3
weaknesses that you have. How have people labeled me in the past?
What am I passionate about my current job/career
path?www.TechCoachingClub.com
Whats your primary goal as you move toward branding yourself
online? What are the best words and images to help your target
audience make the connection between your name and your brand and
what you stand for.www.TechCoachingClub.com
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www.compete.com Find keywords by referring
siteswww.TechCoachingClub.com
Google Insights for Search
Keywordswww.TechCoachingClub.com
Google Trends By Keywordwww.TechCoachingClub.com
Reserve your name on social networks Use the following sites to
check availability Namechk.com Knowem.com
Checkyourusername.comwww.TechCoachingClub.com
Consistency is Crucialwww.TechCoachingClub.com
The Basicswww.TechCoachingClub.com
Social networking or marketing is very different in that the
goal is to build relationships with people, have them become
customers and spread the word to their friends and networks like
the news of a great bookwww.TechCoachingClub.com
Of the 400 million people on Facebook more than 100 million of
them log in at least once a day and spend 90 minutes Facebook is
used in over 170 countries with that number growing monthly The
average Facebook user has 100 friends Over 700 million photos are
uploaded to Facebook every monthwww.TechCoachingClub.com
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Grab Their Attention With Great Information Give Them A Reason
To Become A Fan Engage Them To Join The Conversations Keep Them
Coming Back To Get Great Information, Promotions And To Engage
Other Fanswww.TechCoachingClub.com
Choose a Great Picture Secure Your Username
Facebook.com/username Choose Your Landing Page Fill In Your Bio and
Other Information Tabswww.TechCoachingClub.com
Use Notes To Post Everything Set The Page To Show All Posts
Including Fan Posts Encourage Interaction By Asking Questions
Respond To Your Fans Promote, Promote, Promote Email Signature,
Etc.www.TechCoachingClub.com
www.dennyandrewsconsulting.com/social/hubze.html Use an online
business card to promote your brandwww.TechCoachingClub.com
ROI Return on investment of time ROI Return on influence Brand
and Reputation Management Google is the ultimate brand and
reputation management toolwww.TechCoachingClub.com
www.Feedburner.comwww.TechCoachingClub.com
www.Friendfeed.comwww.TechCoachingClub.com
Google Webmaster Centralwww.TechCoachingClub.com
Google Business and Profile Pageswww.TechCoachingClub.com
Use Digg, StumbleUpon, Del.icio.us and Google Reader to drive
traffic and awarenesswww.TechCoachingClub.com
http://www.blogpulse.com/www.TechCoachingClub.com
Technorati.com The Top Blog
Directorywww.TechCoachingClub.com
Creating Content Learn from the best Design for scanners, not
readers Create your elevator pitches and practice them often 15
Second - Emails and Twitter 30 Second - Introductions 90 Second -
Resumes and Profile Sites Create a tagline Incorporate Images Use
VideoStart with the best stuff Keep it Short Monitor your feeds
Create Top 10 Lists Multi-Purpose Everything
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Create new content regularly Schedule the time to write 5
entries for publishing in the future The more others can use your
content the more it will be shared Write brief pieces with lots of
whitespace and images Images get peoples attention and help you to
quickly make your points Use one to two images per post Mix up the
kinds of pieces you publish Interviews, how-tos, lists, new
information, comments on current newswww.TechCoachingClub.com
Use Images, logos and Icons
www.google.com/imageswww.iconfinder.netwww.TechCoachingClub.com
addictomatic.com Find great content with the help of
automationwww.TechCoachingClub.com
addictomatic.comwww.TechCoachingClub.com
http://ezinearticles.com/www.TechCoachingClub.com
www.Sphinn.comwww.TechCoachingClub.com
Branding is about the totality of a customers experience
Commenting on other peoples blogs builds awareness fast What direct
experience have you had in your area? What would you need to learn
to feel comfortable saying you are an expert in your field? Really
Watch Your Keywords Use Webcams and E-Books You have to know a lot
about something of significant value to all of your potential
clientswww.TechCoachingClub.com
Be consistent. Use the same language, colors, themes, voice
everywhere you appear, web,print, business cards Choose a favorite
phrase that says what youre all about and use it in a sentence at
least 3 times a day Create a social media resume And a Video
Resumewww.TechCoachingClub.com
Focusing more on solving others problems and less on promoting
yourself.While doing this, always make it easy for people to
connect back to you Branding is about recognition. Utilize every
opportunity to include such things as your logo and tagline.Put
them in your email signatures, your business cards, invoices,
etc.www.TechCoachingClub.com
www.BudURL.com Free Link Trackingwww.TechCoachingClub.com
Set up Google Alerts for relevant keywords. Choose the
comprehensivesearch, and set the delivery option to feed. Click
create alert, and then on thefollowing screen, click view in Google
Reader. You should now be subscribed to your Google Alert in your
Google Reader. Repeat as necessary. www.TechCoachingClub.com
Use Google Reader as a Sophisticated Brand Monitoring
Toolwww.TechCoachingClub.com
Search for keywords and people with RSS
Feedswww.TechCoachingClub.com
www.search.twitter.com Click on the RSS
Feedwww.TechCoachingClub.com
Go to Social Mention and select Facebook or Blogs or any Site
by clicking on the select social media sources option underneath
the search box. Run your search and subscribe by clicking on the
RSS feed iconwww.TechCoachingClub.com
Boardreader tracks all chat boards and provides RSS
Feedswww.TechCoachingClub.com
When implementing any strategy or plan be specific about the
activities and time it will take to get there and exactly what
results you are looking forwww.TechCoachingClub.com
www.TechCoachingClub.com
Create It Promote It Monitor It Respond and Update
Itwww.TechCoachingClub.com
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Skill Sets You Will Be Implementing
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