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Apresentação de Svida Alisjahbana, CEO do Femina Group - Indonésia, no VI Fórum ANER de Revistas - 2012
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@svidss
Brand R(e)volutionRelevance
Svida Alisjahbana
CEO Femina Group
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COUNTRY
POPULATION
MOBILE & SMART PHONE USER
SMARTPHONE PENETRATION
FB USER
FB NO. (WORLD)
TWITTER USER
TWITTER NO (WORLD)
INDONESIA
242.325.638
265.100.000
8%
50.148.660
4
29.400.000
5
BRAZIL
193.946.886
257.900.000
14%
60.251.160
3
41.200.000
2
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2006 2011
8%
29%
Internet Penetration Keep Growing
Source : AC Nielsen
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They Access It From Mobile Device
INDONESIA 61.88% BRAZIL 40%
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Chief EditorCommunity Officer
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MAGAZINE
WEBSITE
ACTIVATION RADIO
SOCMED
BOOKS
TVMOBILE
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
TO PLAY
TO
PARTICIPATE
TO PASS ON
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Book
Activation
Social
Media
Website
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COMMUNITY CHANNEL
CONTENT
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Content is King
TO PLAY
TO
PARTICIPATE
TO PASS ON
Conversation is
Kingdom
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#1 Viral Effect – Earned Media
#2 Dialogue
#3 Community Activation
#4 Commercial Initiative
Social Media drives…
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Campaign LineCommercial
Initiative
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PRE ACTIVATION DURING ACTIVATION AFTER ACTIVATION
On Magazine promo
On Magazine quiz
Email promotion
Mini site
E-ticketing / E-registration
Social Media Buzz
Data capture
Brand Activation
Blend In Content
Viral Marketing
Acquisition
Product Sampling
Data capture
Live tweet
On Magazine coverage
Website
Mini site
Social Media Buzz
Viral Marketing
Optimizing database
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readership
readership+
fans
readership+
fans+
followers+
viewers
readership+
fans+
followers+
viewers+
visitors
Aggregate Community
social media users
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Accelerate the Growth of Women Entrepreneurship
in Indonesia
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50.000.000 National Entrepreneurs
39 Million Women Entrepreneurs
98.9% Micro Entrepreneurs
Women in Business
Source: BPS-Statistics Indonesia
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to empower women to become economically
independent and attain greater prosperity by
embracing entrepreneurial activities
FeminaWomen Entrepreneurship MISSION
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Source: Internal Survey 2011/12
Femina Women Entrepreneurs Business Scale 2010/2011
Micro
Small
Medium
Large OMZET : > US$5M/Year
OMZET : 100K – US$5M/Year
OMZET : 20K – US$100K /Year
OMZET : ≤ US$20K / Thn
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Business Sector 2010/11
35%
19%
9%
8%
7%
Fashion
Culinary
Craft
Education
Beauty
7% of femina Women Entrepreneurs are doing Export.
Source: Internal Survey 2011/12
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Women Entrepreneurs’ Issues
• Lacking of knowledge in entrepreneurship
• Need network among women entrepreneur
• Lacking of the support from the family and friends
• Funding access
21
Survey Result 2011/2012
Source: Internal Survey 2011/12
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ENTREPRENEURSHIP SEMINAR
ENTREPRENEURSHIPWORKSHOP
WOMEN ENTREPRENEURSHIP COMPETITION
POWER LUNCH/LEADERSHIP SESSION
BAZAAR/EXHIBITION
ONLINE COMMUNITY www.wanitawirausaha.femina.co.id
FEMINA AWARD @INACRAFT
Entrepreneurial Winning Women Program
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EDUCATION & PUBLICATION
Article
Website
Sosial Media
Entrepreneurship Booklet
Promo: Print, Digital, Radio,
Newspaper, Outdoor
Coverage: Print, Digital
EXPERIENTIAL
Roadshow Seminar 7 Cities: Jakarta,
Medan, Solo, Palembang, Semarang,
Pontianak, Malang
Roadshow Workshop 3 Cities: Jakarta,
Surabaya, Yogyakarta
Business Visit: Yogya
COMPETITION & EXHIBITION
NatioinalCompetition
Power Lunch
Women Entrepreneurship Festival : Jakarta,
Surabaya
Program 2012-2013
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SEMINAR JAKARTA
SEMINAR MEDAN
Registration and Collection for the Women Entrepreneur Awards VERIFIKASI FINALIS
POWER LUNCH
JAKARTA
SEP NOP DES JAN FEB MAR APR
EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
SEMINARSOLO
WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
IKATAN ALUMNI WANITA WIRAUSAHA
OKT MEI
BUKU MINIWANITA
WIRAUSAHA
SEMINARPALEMBANG
SEMINAR MAKASSAR
SEMINAR PONTIANAK
JUNI JULI
PENJURIANUTAMA +
PENGUMUMAN PEMENANG +
PEMBERIAN PENGHARGAAN
SEMINAR MALANG
AGS
WORKSHOP SURABAYA
WORKSHOPJAKARTA
WORKSHOP YOGYAKARTA
FESTIVAL WANWIR JAKARTA
FESTIVAL WANWIR SURABAYA
SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC
BUSINESS VISIT YOGYA
FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA
24wanita wirausaha mandiri femina
TIMELINE 2012 - 2013
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Pekanbaru
Palembang
Jakarta
Bandung
Jogjakarta
Solo Surabaya
Samarinda
Bali
Makassar
Manado
Seminar
Workshop
Reached out & Engaged with over 7,000 women around Indonesia
Inspired over 50,000 people
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UNLEASHING WOMEN’S LEADERSHIP
IN INDONESIA
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THE JOURNEY OF
WOMEN AS A LEADER
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UNIVERSITY
GRADUATES
ENTRY LEVEL
PROS
MID - SNR
MANAGEMENTBOARD CEO
A Few Women Leaders
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
49% 47% 20% 6% 5%
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CHINA 6%
INDIA 5%BRAZIL 6%
USA 15%
SPAIN 10%
UK 12% GERMANY 6%
FRANCE 15%
SWEDEN 27%
NORWAY 32%
RUSSIA 8%
Women representation in the
Board in Asia significantly
underperforms that of the
Western countries
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters
…ALONE AND SINGLE FIGHTER
INDONESIA 6%
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THEY LEAVE EARLIER…
40%Leave the workforce at
early tenure
72%Leave due to the need to
spend time with family
13% Mid Tenure
2% Sr. Management
41% No Single level of tenure
39% Seeking more flexibility
35% Seeking more money
12% Seeking more intellectual
stimulation
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
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…IGNITE THE SPIRIT
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
69% 86%Personal motivation and
drive
Double Burden
Syndrome
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What if women in our countries are CONNECTED , can we make them
more INDEPENDENT and more PROSPEROUS
