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"BRAND New World" is a fresh perspective on three mega-trends that are permanently changing brands, business and elections - and three methods to harness these trends to create a compelling, relevant personal or organizational brand. - The growing impact of "Millennial Moms" on every brand - Social and mobile as a force-multiplier for brands of all sizes - Creating differentiation that can't be stolen or copied - The changing faces of demographics and the rise of "The Innovators"
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BRAND New World Created by Justin Foster
@fosterthinking
Millennials
Social/Mobile
3 Things to Know About Social/Mobile
Emphasizes individual experiences.
Force-multiplier for brands.
A difficult world for jerks.
The New Demo Model
The Old Model
• Age • Income • Media consumption
New Model
The Low-End of the Market
The Traditionalists
The Innovators
The Millennials
3 Things to Know About Millennials
Attracted to meaning.
Network more powerful than net worth.
Highly individualistic but still social.
Attract the Innovators
Be truly different.
Provide something truly different.
Look different.
Messaging
We believe …
Message brought to life by experience.
Repeated by everyone.
Promotion
Connect emotionally.
Build story-telling platforms.
Managing relationships is the new
“Brand Management”
Readiness Checklists
Cultural health measured Law of Attraction triggered Stories inspired People offended Leading your industry
Want to bring “BRAND New World”
to your next company or industry event?
Contact Sharon Brooks: [email protected]
Find Me
Phone: 208.841.3497
Email: [email protected]
Web: fosterthinking.com
Twitter: @fosterthinking���
