22

Brand Learing, Marketing Transformation Specialist

Embed Size (px)

DESCRIPTION

Overview of Brand Learning, marketing specialist for building best in class capabilities and transformation in marketing organizations.

Citation preview

Page 1: Brand Learing, Marketing Transformation Specialist
Page 2: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING2

BRAND LEARNING – Who are we?

• Leading international specialists in marketing capability development• Our team of over 100 directors, consultants and support staff offer leading-

edge thinking and practical expertise in this field across the globe• Expertise and hands-on experience across an extensive range of diverse

industry sectors –both B2C and B2B• Office locations in London and the United States

Page 3: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING

Our Mission

Our passion is to transform the marketing capabilities and commercial performance of

people, teams and organizations across the world

Our passion is to transform the marketing capabilities and commercial performance of

people, teams and organizations across the world

Page 4: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING

Our Vision

Winning the trust and respect of world-class clients

Winning the trust and respect of world-class clients

Engaging the hearts and minds of outstanding people

Engaging the hearts and minds of outstanding people

To be the leading global specialists inbuilding marketing excellence

To be the leading global specialists inbuilding marketing excellence

Page 5: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING

We are proud of our world-class clients

Page 6: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING6

Together we share some core beliefs…

• Customer-centric marketing and powerful brands drive sustainable, profitable business growth

• People and organisations can learn how to excel at customer-centric marketing

• Investment in building marketing excellence will help companies to deliver superior business performance

Page 7: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING7

A holistic approach to capability development

• We help deliver tangible improvements in marketing capabilities and performance

• By helping clients prioritise, integrate and leverage all the core drivers of marketing capability development

• We help enable organizations and the people within them to excel at customer-centric marketing to help drive demand-led growth and thereby shareholder value.

Page 8: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING

ActivityGeneration

DigitalMarketing

Segmentationand Positioning

ShopperMarketing

Proposition Development

ChannelMarketing

Marketing Efficiency and Effectiveness

InnovationMarketingPlanning

Insight Campaign Development

Strategic Brand Development

8

We cover the full range of marketing skill areas

• We provide support across the complete range of ‘functional’ marketing skills

• As well as offering interpersonal skill support e.g.

- Marketing Leadership

- Financial Acumen

- Creativity

- Agency Management

- Influencing Skills

Page 9: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING9

We build and embed skills in over 56 countries

• Office location

• Consultant locations

• Project coverage

Page 10: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING10

Typically clients come to us in the following ways

We want to get or stay ahead of the game and to pioneer new thinking to build marketing edge

We want to grow and develop our marketing talent

We want to solve a specific business issue or address a known marketing skill gap

We want to establish a common way of marketing with shared processes and

tools

We want to put customers at the heart

of our business

Page 11: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING 11

The development of the required program content and building blocks across

all the key drivers of marketing capability

We use a rigorous thinking approach

The inspiring execution of a blend of activities to embed

changes in the attitudes, marketing skills and

behaviours of people, teams and organizations

The definition of marketing capability development needs

and the creation of an aligned

Marketing Capability Strategy & Plan

Page 12: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING12

We understand the drivers of Learning Success

1. Going Beyond the LearnerStakeholder engagement & Line

Manager alignment

3. EngagingMulti-sensory, using a variety of methods and modes for holistic

connection

7. ApplicationPractical support to be practiced both

during the learning interventionand back at work

6. ParticipationEncouraging active ownership

by the learner including self-discovery and also interaction with others

2. RelevanceThe ‘value’ of our interventions to the individual, their role and

culture are clear

4. Right Time, Right Place, Right Format

The content and channel driven by most effective business & personal

context

5. TimeEffective Learning requires more than a single

Intervention. Time is always dedicated to priming, practice, reflection and reinforcement

8. Completing the LoopFollow up and review to asses

and, if needed, help adjust performance

Source: The Accelerated Learning Handbook and Brand Learning Partners

Page 13: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING13

We focus on key elements of World Class Marketing

Leveraging Insights

Compelling Brands

Commercial Edge

Customer Led Strategy

Clear Portfolio & Segmentations

Customer Loved Brands

Engaging Customer Experience

Collaborative Channel

Management

Evaluation driving Effectiveness

Motivated Team

Strategic Clarity

InnovativeValue

Propositions

Page 14: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING14

We Facilitated Marketing Solutions

• A way to reach practical solutions and build capabilities together e.g. to develop a marketing plan at the same time as building marketing planning skills

• Our expert marketing facilitators can also help you to embed new marketing processes and tools and provide ‘Train-the-Coach’ support

Page 15: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING15

Level 4: Business Performance

What IMPACT do you want to have on the business?

Level 3: Behaviour

What do you want people to DO after the program?

Level 2: Learning

What do you want people to KNOW after the program?

Level 1: Reaction

What do you want people to THINK and FEEL immediately afterwards?

Source: Kirkpatrick’s 4 Levels of Evaluation

Our programs deliver tangible changes

Page 16: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING16

In Summary – why choose BRAND LEARNING?

• Leading international specialists in Marketing Capability Development

• High calibre people who work in an inclusive spirit of partnership

• We engage and connect with the specific needs of each client

• Inspiring tangible change though our rigorous 3D approach

• Innovative offers and international scale and reach

Page 17: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING17

Next Steps

• We are delighted to have been given the opportunity to share our credentials with you.

• And would value the opportunity to understand more about your needs to see if and where we might be able to support you

Page 18: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING18

Page 19: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING19

Page 20: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING20

Page 21: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING21

Publication by Wiley, The Growth Drivers – The Definitive Guide to Transforming Marketing Capabilities, co-authored by Brand Learning’s founders, Andy Bird and Mhairi McEwan.

A Passion for Marketing Transformation

Page 22: Brand Learing, Marketing Transformation Specialist

© BRAND LEARNING22

This presentation/document contains the copyright work of The Brand Learning Partners Ltd and contains trade marks which are the property of The Brand Learning Partners Ltd (including, without limitation, Brand Learning ®, the Brand Learning Propeller ® device and the “Brand Learning Wheel™” (the “Marks”).) No rights, of ownership or otherwise, are hereby granted in or to the Marks; which may not be used or reproduced without the prior written consent of The Brand Learning Partners Limited.  

This presentation/document also contains materials, such as illustrations, photographs and trade marks, owned by third parties (“Third Party Materials”) and which are subject to restrictions and other conditions on use. You are required to obtain the consent of the relevant third party to any reproduction or other use of the Third Party Materials and nothing in this presentation grants or implies any grant of any such rights on the part of The Brand Learning Partners Ltd.

© The Brand Learning Partners Limited, 2009.

Greg French – Senior U.S. Marketing Consultant201-248-3187

www.brandlearning.com