1. Learning Objective
To explore how artists/bands create recognisable and unique brands.

2. What is a brand?
Write a definition + provide an example.
We shall vote for the best definition.
3. BRAND
A brand is the essence of promise that a product, service or company will deliver or be experienced by a buyer.
Example:
What do we expect from the brand VIRGIN?
(http://www.youtube.com/watch?v=KS_6HHQ7jOA0
4. The marketing materials should also contribute to constructing a recognisable brand for the act.
5. How has Lady Gaga Constructed a Recognisable Band?
6. How has Lady Gaga Constructed a Recognisable Brand?
Lady GAGA
7. Create A Poster for a Band/Artist demonstrating how they have created a unique brand.
Include text and images!
Sign up to Glogster.com
You have 40 minutes to create this. You will be picked at random to present your poster.
8. How do NDUBZ reach a bigger more diverse audience?
9. How does Lady Gaga reach a bigger more diverse audience?
10. Task
On a PowerPoint choose a music artist/band.
1) Write a demographic profile for the artists primary audience.
2) (Extension write a demographic profile for the secondary audience)
3) Who are the psychographics (use the hand-outs to help + notes to decide)?
DUE: Wednesday 28th September
This will go towards your research mark.
Extra: How does your artist attract a more diverse secondary audience?