Brainwash CaféConsumer Segment Report

presented by:

• Nittayawan Bangkhomkhun• Alan Arguelles

PET PROJECT:

1122 Folsom Street, San Francisco, CA 94103

"Contemporary Dad"

• well-rounded• knowledgeable• revolutionary

Phase I:

Phase II:

"New-Gen"

• tech-savvy• childish (but flirty)• rebellious

Phase III:

“Toned-down Ozzy”

• raw• devotee (of rock)• (slightly) creepy

Phase IV:

“Modern Cool-Guy”

• casual• a bit edgy• more refined (among the others)