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The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople. In this session we’ll show you how leading companies are using video to clearly demonstrate their value, drive successful demand generation campaigns, train their sales reps and partners, and help close more business.
Citation preview
Using Video to Improve Demand Generation and Sales Enablement
Andy Zimmerman, CMO
Sept. 19, 2013
Brainshark On-Demand
Video Spectrum
Product Demos
Recorded Webinars
Customer Testimonials
eLearning Modules
TV Commercials
Video Spectrum
Informal Videos
Recorded Presentations
Why Video?
Video Content is Core to Demand Gen & Sales Enablement
Prepare
Engage
AdvanceContent
Prepare – Onboarding & Training
Onboarding
Sales Training
Engage – at All Stages of the Funnel
Awareness
Thought Leadership
Tips/Advice
Humor
Awareness
Interest
Interest
Event Invites
Webinar Replays
Consideration
Testimonials &Case Studies
Product Demos
40% Sales Productivity Improvement with Trackable Video Demos
800 hours of time doing live demos eliminated
=
Renew
Best Practices
& Support
Executive Briefings
Advance – Beyond the “Click”
Viewing Details
Who What When How long In what order What device
Activity
Poll answers Survey responses Quiz answers Branching Web links Attachment
downloads
Alerts & Reporting
Brainshark Capabilities
Prepare
Engage
Advance
Video Marketing & Sales Enablement Resources
bit.ly/VMresources bit.ly/SEresources
Brainshark Customer Video Examples: brainshark.com/gallery
