Business Research-Airlines Survey

Keyur Shah(10),Narayanan Palani(09),

Haresh Ashar(01),Raman,V.G(17)

In the last six months, which all airline(s) have you traveled through?

Summary/1• First in “Preferred Airline” is: Indigo followed by Spicejet and JetAirways• 88% of people fly twice in an year.• 94% of people choose “Economy Class” for travel.• Very Important factors in making travel decisions:

– Convenience of Departure time/Arrival time,– Better Connections,– Better Air Fare,– Quality of Ground Services(Ticketing, Baggage Handling, Check-in, etc.)

• Somewhat Important in making travel decisions– Quality of In-flight Services(Meal, Movie, Attendants, etc.) – Friendliness of Air-hostess/Cabin Crew

• Not at all Important in making travel decisions– Frequent Flyer / Loyalty Program

Summary/2

• Indigo is best in ‘Better Air Fare’ and ‘Convenience of Departure time’

• Jet Airways is best in Convenience of Arrival time, Better Connections and Quality of Ground Services(Ticketing, Baggage Handling, Check-in, etc.)

• Kingfisher is best in Frequent Flyer / Loyalty Program, Friendliness of Air-hostess/Cabin Crew and Quality of In-flight Services(Meal, Movie, Attendants, etc.)