Embed Size (px)
Citation preview
@pieterdvuyst E-Trade Summit
4th of October 2013
@pieterdvuyst E-Trade Summit 4/10/2013
FACTS & FIGURES
1.000 BELGIANS
DIFFUSION OF INNOVATIONS
E. ROGERS
“Trying to convince the mass of a new idea is useless. Convince
innovators and early adopters first.”
@pieterdvuyst E-Trade Summit 4/10/2013
46% 57%
E-COMMERCE HAS REACHED
THE NEXT LEVEL
2012 2013
@pieterdvuyst E-Trade Summit 4/10/2013
2011
E-COMMERCE IS STILL ON
THE RISE
43%
2012
45%
2013
47%
MORE THAN 100€
PAST MONTH
2011
130 €
2012
163 €
2013
170 €
AVERAGE SPENDING
PER MONTH
@pieterdvuyst E-Trade Summit 4/10/2013
2011
E-COMMERCE IS STILL ON
THE RISE
17%
2012
16%
2013
24%
MONTHLY PURCHASES
2011
29%
2012
29%
2013
36%
SPENDING MORE
COMPARED TO LAST YEAR
@pieterdvuyst E-Trade Summit 4/10/2013
Certainly
Not
E-COMMERCE IS STILL ON
THE RISE
Probably
Not Neutral
FUTURE USAGE
Probably
51%
Certainly
38%
@pieterdvuyst E-Trade Summit 4/10/2013
57% 59%
49% 42%
18-27
28-43
44-59
60+
2012 60% 62%
56% 55%
18-27
28-43
44-59
60+
2013
E-COMMERCE IS FOR ALL
GENERATIONS
@pieterdvuyst E-Trade Summit 4/10/2013
TOP 5 CATEGORIES
@pieterdvuyst E-Trade Summit 4/10/2013
CATEGORY
SEGMENTATION P
en
etr
ati
on
Frequency
SPECIALS VOLUME
GENERATOR
NO VOLUME NICHE
@pieterdvuyst E-Trade Summit 4/10/2013
CATEGORY
SEGMENTATION P
en
etr
ati
on
Frequency
New kids on
the block
Luxurious / expensive
Products / services
Food
Entertainment &
fashion
@pieterdvuyst E-Trade Summit 4/10/2013
TR
EN
DS
12345
@pieterdvuyst E-Trade Summit 4/10/2013
TR
EN
DS
12345 Pricebreaker. Price became an important differentiator.
@pieterdvuyst E-Trade Summit 4/10/2013
DRIVERS OF E-COMMERCE
43% I can find products and
services at lower prices
42% it saves time
35% it gets delivered to my door
34% I get access to special
discounts, promotions...
33% I'm able to shop 24
hours a day
+6%
+3%
@pieterdvuyst E-Trade Summit 4/10/2013
TR
EN
DS
12345 Streaming > buying. Streaming has capitalized on digital entertainment.
@pieterdvuyst E-Trade Summit 4/10/2013
Pen
etr
ati
on
Frequency
CATEGORY
SEGMENTATION
SPECIALS VOLUME
GENERATOR
NO VOLUME NICHE
CD / DVD / Blue-Ray
Digital Music
Digital Films / Series
@pieterdvuyst E-Trade Summit 4/10/2013
@pieterdvuyst E-Trade Summit 4/10/2013
@pieterdvuyst E-Trade Summit 4/10/2013
@pieterdvuyst E-Trade Summit 4/10/2013
TR
EN
DS
12345 F@shion forward. Fashion is the new star of e-commerce. Personal care,
sport products, toys & DIY are the new challengers.
@pieterdvuyst E-Trade Summit 4/10/2013
46%
@pieterdvuyst E-Trade Summit 4/10/2013
BUY MORE IN
THE NEXT YEAR
2011
37%
2012
41%
2013
48%
@pieterdvuyst E-Trade Summit 4/10/2013
CATEGORY
ADVERTISING
@pieterdvuyst E-Trade Summit 4/10/2013
WEBSHOP AWARDS BELGIUM 2013
@pieterdvuyst E-Trade Summit 4/10/2013
2011
NEW CHALLENGERS ON
THE MARKET
16%
2012
19%
2013
23%
PERSONAL CARE
2011
8%
2012
9%
2013
11%
SPORT PRODUCTS
SPECIAL DISCOUNTS LOWER PRICES
@pieterdvuyst E-Trade Summit 4/10/2013
@pieterdvuyst E-Trade Summit 4/10/2013
TR
EN
DS
12345 Fingerfood. Purchasing food online is for a niche.
@pieterdvuyst E-Trade Summit 4/10/2013
VOLUME
GENERATOR
NO VOLUME NICHE Pen
etr
ati
on
Frequency
CATEGORY
SEGMENTATION
SPECIALS
Food / Supermarket
@pieterdvuyst E-Trade Summit 4/10/2013
@pieterdvuyst E-Trade Summit 4/10/2013
TR
EN
DS
12345 Trust or die. Increasing trust is crucial to ensure a sustainable
growth.
@pieterdvuyst E-Trade Summit 4/10/2013
I HAVE FAITH IN
E-COMMERCE
2009
39%
2011
59%
2012
66%
2013
60%
@pieterdvuyst E-Trade Summit 4/10/2013
NO SMOOTH BUYING
PROCESS
2012
4%
2013
10%
@pieterdvuyst E-Trade Summit 4/10/2013
CREDIT CARD RELIABLE
PAYMENT METHODS
2012
57%
2013
49%
@pieterdvuyst E-Trade Summit 4/10/2013
CONSCIOUS FAULTY
INFORMATION
2012
17%
2013
25%
@pieterdvuyst E-Trade Summit 4/10/2013
FRAUD
RETURN SHIPMENT
2012
7%
2013
20%
@pieterdvuyst E-Trade Summit 4/10/2013
IT’S NOT A REVOLUTION
IT’S AN EVOLUTION
@pieterdvuyst E-Trade Summit 4/10/2013
TRUE, IT’S AN EVOLUTION
SO LET’S SURF THE BIGGER WAVE
@pieterdvuyst E-Trade Summit 4/10/2013
‘‘Contrairement aux
autres pays, il n'y a pas
systématiquement de
boutiques online sur les
sites des magasins en
Belgique. ”
BELGIAN WEBSITES
@pieterdvuyst E-Trade Summit 4/10/2013
MULTICHANNEL
“In 2030 denk ik dat
webshops nog groter zullen
geworden zijn. Toch zou ik
ook nog effectief gaan
winkelen omdat ik dat
gewoon leuk vind. Slenteren
langs de uitstalramen,
genieten, nee dat zou ik ook
niet willen missen.”
ONLINE BUYING, OFFLINE EXPERIENCE
@pieterdvuyst E-Trade Summit 4/10/2013
MULTICHANNEL ONLINE BUYING, OFFLINE EXPERIENCE
@pieterdvuyst E-Trade Summit 4/10/2013
NEW CHANNELS WANT A PIECE OF THE PIE
@pieterdvuyst E-Trade Summit 4/10/2013
M-TAILING GENERATION
50% Receive a discount/coupon on your mobile
phone when you walk past a certain shop
30% Ability to purchase products via your
mobile phone
32% Ability to receive more detailed product
information on your mobile phone when
looking at a product in a shop
@pieterdvuyst E-Trade Summit 4/10/2013
WRAP-UP
7 KEY TWEET-AWAYS
The next level
Pricebreaker.
Streaming > buying.
F@shion Forward.
Fingerfood.
Trust or die.
Surft the bigger wave.
@pieterdvuyst E-Trade Summit 4/10/2013
Pieter De Vuyst
Senior Research Manager
@pieterdvuyst
![[4 Steps] to Boosting your E-mail Marketing Strategy](https://img.pdfslide.us/doc/110x75/58cf32931a28ab00168b5c3f/4-steps-to-boosting-your-e-mail-marketing-strategy.jpg)
