Boostability's Matt Tennison speaks @SLCSEM -

BoostabilityMatt Tennison

VP, Business Development

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Boostability SEO

►Scalable►White label►SEO►SMB's

Confidential - Disclose solely to Boostability stakeholders or employees having a need to know

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Selling SEO

►Two types of clients:

–I gotta be on Google, and I gotta be on page 1

–What’s the value in online marketing?


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When they just don't get it

►Make it simple►Make it relevant


Referrals!

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SEO Math

►Relevance + Trust = popularity►Popularity = referral ►SEO is ….


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This Business is a Relevant

Authority. Choose Them!

Value Statement


Transform your

website into a

long term asset

in which Google

becomes your

word of mouth

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They want it! Why you?

►Quality►Transparency►Full service


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Measuring Performance

►KPI's– KW Ranking ???– Client experience– Data– Value of Work


Service!

7 Questions to ask your SEO provider

1. Can you define deliverables and actions? What are they?

2. Are you full Service? Onsite? Offsite?

3. Can you effectively report on and show the work you provide each month? How transparent are you?

4. Do you do fulfillment in-house or offshore?

5. How many current clients do you service?

6. Do you provide support?

Consultative Selling

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The Wrap Up

►Make it Simple, Make it Relevant

►Do the Math►Define Advantages ►Consult


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Thank you!!
