Boost your profit slide share edit

#lovebusinesslovegrowth

For Strategy, Leadership and Management

From household names and £100M…

To working with growing

businesses


Revenue Generating

Managing Cost Of Sales

Managing Processes and Systems

Spending Decisions – Your Next Investments – Planning for Growth

What we’ll cover today…


The Leaky Bucket

Underlying Issues: People/Systems/Process

Strategy Wheel

How GameChanger Works With Your Business

What we’ll cover today…


So, about Profit….Are You a CHARITY or a BUSINESS?

• Profit Improvement Plans are good practice

• Profit determines –• Access to Funding• What you can reinvest to grow and achieve your secondary aims• It’s the “reward” of a good business

• Lifetime profitability matters – overall, by product, by contract

OTHERWISE WHY BOTHER?

Definition of profit:

The surplus remaining after total costs are

deducted from total revenue.


Revenue Generation

The common mistakes I have seen….

• Invoicing• Pricing• Training• Processes • Management Reporting – Earned Vs Billed• Debt• Losing Clients• NOT Managing existing clients


Revenue – The Numbers

You must know:•Sales Figures and Trends

•P&L

•Cashflow


Fixing the Sales MessageI want to be my business to be known for…..

• What are you EXPERT in?• What ORIGINALITY do you bring to projects?• What are the 3 best testimonials you have had?• What do others value about your

solution/product/service?• Keep your Promises: Follow Up!


Fixing the Sales Message : Marketing MessagesTake time to explore what makes you unique and valuable

And consider how you bring this into your brand….

….Do your customers clearly understand your proposition?

IF YOU DON’T KNOW – ASK!!!


Maximising the Customer and Sales Experience

• How many times do you ask for theSALE? 1. Client Meetings2. Client TouchPoints3. Upsell/Upgrade

• People are Sensitive• Handle with Care• Show Appreciation• Be Respectful• Listen well and judge pace• Sales relationships require nurturing


Managing the Cost of Sales

The common mistakes….

Not measuring ROI and effectiveness of marketing spend

No supplier reviews

Skimping on Staff Development :

Short term saving, but long term pain

It’s needed for Efficiency & Service Improvement


What is behind the problem?Pe

op

le

• Time

• Training

• Discipline

• Focus

• No connection with pay and performance

• People Management and Appraisals

• Culture

Syst

ems

• Necessary

• Technology

• Efficiency

• Planned Spend

• Fit for purpose?

• Change Resistance

Pro

cess

• Clarity

• Objectives

• Measurement

• Not End to End

• Lack of Clear understanding


Business Excellence

Customer Experience

Products

Partnerships and

Suppliers

People and Leadership

Marketing and Sales

Brand, Values, Purpose

Operations





1. Have a monthly and quarterly plan.2. Know what you will invest in to improve your People/Systems/Processes3. Base your spending decisions on achieving measurable targets4. Analyse the cost and benefit of decisions in your business5. Train your staff to treat business money as if they were investing their own6. Reward fairly – link performance and pay



ECONOMY can be

The Silent Drain… on

PROFIT#lovebusinesslovegrowth

For Strategy, Leadership and ManagementThe question is…..

CAN YOU AFFORD

NOT

TO TAKE ACTION?#lovebusinesslovegrowth

Reflection.

What did you learn that you will take immediate action on in your business?

What might you find challenging?

What will have the biggest impact on your business?

What 3 actions will you now take to #BOOSTYOURPROFIT?


Thank you!

Contact :

Laura Morrison, 07583 008320www.thegamechangerconsultancy.com

BOOK a Chat – WWW.calendly.com/GameChangerE-mail: [email protected]

FB: The GameChanger ConsultancyFB : The Talented Woman – Tips for Success


http://www.thegamechangerconsultancy.com/

mailto:[email protected]