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BOOKS for Entrepreneurs and Startups fernandomoreira.me

Books for Entrepreneurs and Startups

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A presentation of 28 books about entrepreneurship and business development that every entrepreneur should read.

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Page 1: Books for Entrepreneurs and Startups

BOOKSfor Entrepreneurs and Startups

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Page 2: Books for Entrepreneurs and Startups

The $100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Author: Chris Guillebeau

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.

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Page 3: Books for Entrepreneurs and Startups

The Lean StartupHow Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Author: Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

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Page 4: Books for Entrepreneurs and Startups

Built to LastSuccessful Habits of Visionary Companies

Author: Jim Collins

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights.”

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Page 5: Books for Entrepreneurs and Startups

Business Model GenerationA Handbookfor Visionaries, Game Changers, and Challengers

Author: Alexander Osterwalder, Yves Pigneur

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

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Page 6: Books for Entrepreneurs and Startups

The 4-Hour WorkweekEscape 9-5, Live Anywhere, and Join the New Rich

Author: Timothy Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

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Page 7: Books for Entrepreneurs and Startups

Purple CowTransform Your Business by Being Remarkable

Author: Seth Godin

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible

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Page 8: Books for Entrepreneurs and Startups

Founders at WorkStories of Startups' Early Days

Author: Jessica Livingston

Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail).

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Page 9: Books for Entrepreneurs and Startups

The Startup Owner's ManualThe Step-By-Step Guide for Building a Great Company

Author: Steve Blank

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

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Page 10: Books for Entrepreneurs and Startups

The Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Author: Guy Kawasaki

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking

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Page 11: Books for Entrepreneurs and Startups

LinchpinAre You Indispensable?

Author: Seth Godin

"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."

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Page 12: Books for Entrepreneurs and Startups

Delivering HappinessA Path to Profits, Passion, and Purpose

Author: Tony Hsieh

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

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Page 13: Books for Entrepreneurs and Startups

The E-Myth RevisitedWhy Most Small Businesses Don't Work and What to Do About It

Author: Michael E. Gerber

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

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Page 14: Books for Entrepreneurs and Startups

The Fire Starter SessionsA Soulful + Practical Guide to Creating Success on Your Own Terms

Author: Danielle LaPorte

The Fire Starter Sessions is an apathy-kicking, integrity-infusing guide to defining success on your own terms.

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Page 15: Books for Entrepreneurs and Startups

The Real Deal

Author: James Caan

After dropping out of school at just sixteen, James Caan started his business life in a broom cupboard with no qualifications and two pieces of fatherly wisdom: 'observe the masses and do the opposite' and 'always look for opportunities where both parties benefit'.

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Page 16: Books for Entrepreneurs and Startups

Zoom!The faster way to make your business idea happen (Financial Times Series)

Author: Ian Sanders

Short, punchy and practical, this book is packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days. With useful advice on everything you need to make your business happen, from marketing, to logo design, accounts, registration, e-commerce and everything else in-between.

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Page 17: Books for Entrepreneurs and Startups

Crush It!Why NOW Is the Time to Cash In on Your Passion

Author: Gary Vaynerchuk

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT!

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Page 18: Books for Entrepreneurs and Startups

Finding Your Way in a Wild New World,Reclaiming Your True Nature

Author: Martha Beck

Finding Your Way in a Wild New World is a remarkable path to the most important discovery you can make: the knowledge of what you should be doing with your one wild and precious life..

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Page 19: Books for Entrepreneurs and Startups

Rework

Author: Jason Fried

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

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Page 20: Books for Entrepreneurs and Startups

Good to GreatWhy Some Companies Make the Leap... and Others Don't.

Author: Jim Collins

The Challenge:Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

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Page 21: Books for Entrepreneurs and Startups

The KnackHow Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

Author: Norm Brodsky

Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.

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Page 22: Books for Entrepreneurs and Startups

Getting RealThe smarter, faster, easier way to build a successful web application

Author: Jason Fried

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.

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Page 23: Books for Entrepreneurs and Startups

EnchantmentThe Art of Changing Hearts, Minds, and Actions

Author: Guy Kawasaki

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity.

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Page 24: Books for Entrepreneurs and Startups

The Start-up of You Adapt to the Future, Invest in Yourself, and Transform Your Career

Author: Reid Hoffman (Author), Ben Casnocha (Author)

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.

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Page 25: Books for Entrepreneurs and Startups

Made to StickWhy Some Ideas Survive and Others Die

Author: Chip Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

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Page 26: Books for Entrepreneurs and Startups

The Art of Profitability

Author: Adrian Slywotzky

An extraordinarily new business slant on how companies can generate greater profits. Presented in 23 compact lessons, "The Art of Profitability" features an ongoing tutorial between two fictitious individuals.

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Page 27: Books for Entrepreneurs and Startups

Entrepreneurship An Innovator's Guide to Startups and Corporate Ventures

Author: Marc H. Meyer, Frederick G. Crane

This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth.

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Page 28: Books for Entrepreneurs and Startups

Inbound MarketingGet Found Using Google, Social Media, and Blogs

Author: Brian Halligan , Dharmesh Shah

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

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