TheIdeasGuy.com.au

Small BusinessBig Marketing

February 2009

TheIdeasGuy.com.au

“People can copy what we do, but not

who we are.”Martin Daley, Head of People, Virgin Blue

TheIdeasGuy.com.au

What is Marketing?

TheIdeasGuy.com.au

Marketing is solving

customers problems.

TheIdeasGuy.com.au

Marketing is the quickest way

to a sale

TheIdeasGuy.com.au

Marketing is standing out.

TheIdeasGuy.com.au

Marketing is not simply promoting

your business.

TheIdeasGuy.com.au

Marketing Concept #1

TheIdeasGuy.com.au

The Message

What are the most important things you need to say to Customers?

TheIdeasGuy.com.au

The Message

What are the most important things you need to say to Customers?

KEY MESSAGES

TheIdeasGuy.com.au

Develop Your Key Messages

ACME Book-Keeping is MYOB certified• All our staff have been trained to Grade 6 MYOB ....• They update their knowledge ...

ACME Book-Keeping makes financial management simple• We have a three-step process that ....• We ensure we never speak industry jargon ....

ACME Book-Keeping’s number 1 aim is to reduce your tax liability• We are constantly meeting with the ATO to learn about ...• We’ve won the Gold Award each year for ....

ACME Book-Keeping staff are very accessible• We’re open 8.30AM to 6.00PM ....• Our online support is available 6.00AM to 9.00PM

TheIdeasGuy.com.au

Here’s How To Do It...

1. Write down those key benefits that your business provides to Clients

2. Support each of these benefits with statements of fact

TheIdeasGuy.com.au

Here’s How To Do It...

1. Write down those key benefits that your business provides to Clients

2. Support each of these benefits with statements of fact

Write them as if you were writing to an old friend

TheIdeasGuy.com.au

Why I do

what I do...

TheIdeasGuy.com.au

Then get bored of

them!

TheIdeasGuy.com.au

Marketing Concept #2

TheIdeasGuy.com.au

The Medium

Where are the best places to place

Your Key Messages?

TheIdeasGuy.com.au

It’s a big, long list...

• TV

• Newspapers (State, Suburban & Regional)

• Radio (Melbourne & Regional)

• Magazines

• Outdoor

• Newsletters

• Brochures

• Car Signage

• Websites

• Search Engines

• Sponsorship

• Direct Marketing

• Information Evenings

• Joint Promotions

• Word-Of-Mouth

• Email

TheIdeasGuy.com.au

Criteria For Choosing Where...

• Where do your Customers look to find businesses like yours?

• Wastage.

• Cost.

• How comfortable are you with the medium?

• Accountability.

TheIdeasGuy.com.au

Get your messaging right first, then work out where to put it.

TheIdeasGuy.com.au

Marketing Concept #3

TheIdeasGuy.com.au

TouchPoints

TheIdeasGuy.com.au

TouchPoints

Any point where your Customers come in to contact with your business

TheIdeasGuy.com.au

Stationary

Voice Mail

PR

Advertising

Presentations

Website

E-Mail Signatures

Logo Design & Usage

Business CardsThank-You Cards

Office Design

Website

Phone AnsweringSignage

Invoices

YOUR BUSINESS

Car Ad

TheIdeasGuy.com.au

Marketing Concept #4

TheIdeasGuy.com.au

Be BRAVE

TheIdeasGuy.com.au

Some useful tipsTo apply immediately

TheIdeasGuy.com.au

Get awebsite...

No excuses

TheIdeasGuy.com.au

Create Phone

SupportPackages

TheIdeasGuy.com.au

The back of your business card is an opportunity to add value

TheIdeasGuy.com.au

So is your e-mail

signature

TheIdeasGuy.com.au

Do your Clients

know how to get the

best of you?

TheIdeasGuy.com.au

ADVERTISINGBEWARE!

TheIdeasGuy.com.au

TheIdeasGuy.com.au

Look Sharp

TheIdeasGuy.com.au

To Look Sharp You’ll Need Meaningful, Well-Presented Livery...

• Logo

• Business Card

• Letterhead

• Follower

• Invoice

• Email Signature

• With Comps

• Web Skin

TheIdeasGuy.com.au

‘Spiff Me Up’ Package$2,500

TheIdeasGuy.com.au

www.99Designs.com

TheIdeasGuy.com.au

www.Elance.com

TheIdeasGuy.com.au

Social MediaOnline tools that allow us to generate content,

interact & engage in peer-to-peer conversations and exchanges.

TheIdeasGuy.com.au

Social Mediums include...

TheIdeasGuy.com.au

A Case Study....

TheIdeasGuy.com.au

TheIdeasGuy.com.au

TheIdeasGuy.com.au

TheIdeasGuy.com.au

TheIdeasGuy.com.au

TheIdeasGuy.com.au

TheIdeasGuy.com.au

TheIdeasGuy.com.au

Get A Flexible Plan...

• Create your key messagesFollow the template I provide

• Establish your identityAcross all Touch Points

• Spread the wordChoose mediums you’re comfortable with

One piece at a time

TheIdeasGuy.com.au

“People can copy what we do, but not

who we are.”Martin Daley, Head of People, Virgin Blue

TheIdeasGuy.com.au

TheIdeasGuy.com.au

Getting me working with you...

• Marketing Coaching$180 / hour, minimum 4-sessions, money back guarantee

• WebinarsMinimum 20 people, selected topics, $50 for 30-45 min

• Marketing SeminarsTell me what you’ like to cover & I’ll tailor make a seminar

• Add value to your ClientsIntroduce me to them & you’ll be the hero!

• Spiff Me Up PackageTake up the offer

TheIdeasGuy.com.au

Small BusinessBig Marketing

February 2009