Embed Size (px)
DESCRIPTION
John is the Head of Innovation at Cabot Corporation, a leading global specialty chemicals and performance materials company. John leads a core team whose mission is to increase the innovative capacity of the organization through strategy, customer engagement, new-product development, knowledge exchange, collaboration, and portfolio optimization.
Citation preview
1 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Focused Innovation Connecting people and ideas to drive results
June 2014
[About Cabot Corporation VIDEO]
3 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Focus on solving the right problem by engaging your customer
4 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
LESSON 1
Measuring Innovation
5 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Source: Product Development Institute, 2010
62%
52% 45%
14%
28% 34%
24% 20% 21%
Top Performers Middle Bottom Performers
Product Projects that are Successes, Failures, or Killed
Commercial Success Commercial Failure Killed Prior to Launch
6 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.”
7 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Solve The
Problem Right
Solve The
Right Problem
8 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
“If I had asked people what they wanted, they would have said faster horses.”
9 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Customer Engagement
Source: Booz Allen and Hamilton
10 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Voice of the Customer
Create rich content, seed the challenge, and communicate
11 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
LESSON 2
12 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
It pays to plan ahead, it wasn’t raining when Noah built the ark
Focused webstorms
13 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Tangible / Valuable Opportunity
Pollinate Concept Testing
Commerc- ialization
Core Team Ideas
Prep
Employee Ideas
Version one production
Beta release
Market modeling
Prototyping & customer
engagement
Quality Seed
Evidence Multi-Channel Communication
Foster Engagement Predictive Markets
Product/concept Is viable business
User testing
Launch
Core Team +
Idea Generators
Evaluate
14 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Site
15 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
LESSON 3 Physical ideation sessions coupled with
virtual webstorms are essential.
Pipeline Renewal through a Hybrid Approach of Reverse Brainstorming and Customer Role Playing
16 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Summary
� Focus on solving the right problem by engaging customers
� Create rich content, seed the challenge, and communicate
� Physical ideation sessions coupled with virtual webstorms are essential
17 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Thank You
18
John Jaddou Head of Innovation
03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
