An introduction to

Blue Ocean Strategy

Introduction to Blue Ocean StrategyRed Ocean Strategy

Head to Head Competition

• Compete in existing markets• Beat the competition• Exploit existing demand• Make the value-cost trade off

Blue Ocean Strategy

Creation of New Markets

• Create Uncontested Space• Make the competition irrelevant• Create and capture new demand• Break the value-cost trade off

Analytical Tools & Framework

Reconstruct Market Boundaries

Focus on the Big Picture

Pioneer - Migrator -

Settler Map

Strategic Sequence

Strategic Sequence Continued

Overcome Hurdles & Execute Strategy

Overcome Hurdles & Execute Strategy