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Approach to Evolving Organizational Culture | Blue Beyond Consulting1
Approach to Evolving Organizational Culture | Blue Beyond Consulting2
Contents
Who is Blue Beyond
Foundational Thoughts
Our Approach
Approach to Evolving Organizational Culture | Blue Beyond Consulting3
Blue Beyond Consulting
We help companies in the midst of transformative change. We are "people side of business" generalists who bring a wide range of capabilities to help our clients achieve their goals—and create organizations where the people and the business can thrive.
OUR PURPOSE
Engage EmployeesWe galvanize employee understanding, enthusiasm, and ownership of strategy, goals, brand, values and behaviors.
Lead and Manage PeopleWe support leaders and managers — helping them build lasting individual, team and organizational capability.
Nurture Thriving CulturesWe help organizations connect their people to purpose, generating lasting employee commitment and authentic brand ambassadors.
Change Management that WorksWe help clients lead and manage complex change in ways that make people part of the solution, not the problem.
Improve Big C and Little C CommunicationWe drive alignment, collaboration and communication effectiveness among global, cross-functional executive leadership.
Inspire Collective Action & AchievementWe help organizations create compelling vision, mission, strategies and plans and we help them execute and achieve their goals.
Approach to Evolving Organizational Culture | Blue Beyond Consulting4
Experience in a Wide Variety of IndustriesWe have worked in nearly every industry, including energy, financial services, high tech, biotech, government, manufacturing, retail and consumer goods.
Approach to Evolving Organizational Culture | Blue Beyond Consulting5
What is Organizational Culture?
Approach to Evolving Organizational Culture | Blue Beyond Consulting6
ImpactWorkplace Trends Impacting Employee Expectations of Culture and Engagement
Speed of innovation is key to success
Workforce comprised of multiple generations across the globe –
“Generation C” (connect, collaborate, communicate)
Work is an activity, not a location – the growing
integration of work and life
Expanding social web can increase engagement
and collaboration
Companies no longer “own” their brands – who we are on the inside is
who we are on the outside
The era of “always on” customer engagement with expectation of a
unified experience across all channels
Approach to Evolving Organizational Culture | Blue Beyond Consulting7
Pitfalls to Avoid
Culture imposed top-down rather than engaging a critical mass in evolving
the culture
Leadership does not understand their critical role, nor do they model
their behaviors in line with the desired culture
Not enough middle management and
employee engagement, contribution and
collaboration
“Soft” side of culture (engaging vision, leadership
behaviors, etc.) not backed up by “means of execution” i.e. realignment of operational
processes and support systems
Failure to anchor desired culture and behaviors to
marketplace and company vision and strategy
Approach to Evolving Organizational Culture | Blue Beyond Consulting8
Our Approach
It’s rare to truly “change culture”—a better mental model is “evolve culture”
Why leads to what and how—a compelling business rationale is essential
Leadership is essential but not sufficient—“CEO-says” approaches rarely succeed
The method is the intervention—engaging and empowering employees to aspire to and cultivate an effective culture is the cornerstone to high-performing cultures
Brand/culture alignment—culture is invigorated when who we are on the inside and who we are on the outside is aligned
BASELINE ASSUMPTIONS
Approach to Evolving Organizational Culture | Blue Beyond Consulting9
Our Approach
Clarify how culture is linked to the future success of our business
Engage the organization to create a compelling culture aspiration
Align leadership commitment and behavior for success
Build architecture and plan to stimulate and sustain desired culture
Execute plan, empowering the organization to aspire and achieve
ADAPTABLE | APPRECIATIVE | PRACTICAL | HOLISTIC
Approach to Evolving Organizational Culture | Blue Beyond Consulting10
Our Approach
Evolving culture requires a clear and compelling case for change
Senior Leadership understanding and alignment on case for change is essential to ensure leadership sustains ownership of the effort
Taking the time up front to build this leadership understanding, alignment and ownership is key—and begins to lay the ground work for how leadership may need to shift in order to evolve culture
Ensuring agreements and governance processes are in place for brand/culture alignment is essential
Establishing “culture evolution team” to ensure cross-organizational and cross-functional (up/down and across) alignment, ownership and commitment is crucial—HR can not “own” culture change alone
Clarify how culture is linked to the future success of our business
Approach to Evolving Organizational Culture | Blue Beyond Consulting11
Our Approach
A generative, “organization up” approach (versus top-down approach) engages multiple levels in the discovery process and begins to build the foundation for engagement in culture evolution efforts overall
Utilizing qualitative methods such as culture “walks”, critical incident interviews, focus groups, leadership interviews, etc. help us observe “culture in action”, understand strengths, identify gaps, and reveal aspiration
Leverage technology to ensure global voices are engaged (video conference, WebEx/GoTo Meeting, pulse survey, poll anywhere, etc.)
Utilize cross-organizational working group (or groups) to support/validate findings and aspiration
A thoughtfully designed culture and engagement survey may be suggested to validate and augment qualitative findings and help lay the groundwork for culture evolution
Engage the organization to create a compelling culture aspiration
Approach to Evolving Organizational Culture | Blue Beyond Consulting12
Our Approach
Engage and involve leadership throughout the process to:o Build understanding of their role
o Equip them to become effective supporters and role models of the culture evolution
o Ensure ownership and alignment of the diagnosis and aspirational culture
o Translate aspirations to evolved culture framework (values andbehaviors) that they must portray and hold themselves accountable to
Leverage governance to ensure alignment of culture/brand initiatives
Coach/advise/scaffold key leaders as needed to ensure they show up as effective “amplifiers and enablers” of desired culture
Align leadership commitment and behavior for success
Approach to Evolving Organizational Culture | Blue Beyond Consulting13
Our Approach
Determine how aspirational culture is going to be nurtured and sustained in the organizationo HR/People practices, processes and tools (i.e., Development, TA,
Onboarding, Performance Management, Rewards and Recognition, etc.)
o Communication/Employee engagement initiatives, programs, tools, etc. that create/reinforce lore, meaning and identity
o “Launch” strategy—in alignment with brand/new building, etc.
o Leadership competencies, behaviors, programs initiatives
o Manager role, accountabilities and development
Establish “launch” and “sustaining” plan execution governance to ensure effective, collaborative and sustained implementation
Ensure ongoing organizational voice, buy-in and feedback—”nodes” throughout the organization that will enable us to sense what’s landing and taking hold and what adjustments need to be made
Align on key measures and metrics for progress
Build architecture and plan to stimulate and sustain desired culture
Approach to Evolving Organizational Culture | Blue Beyond Consulting14
Our Approach
Implement in a coordinated, aligned way—learn and adjust as we go
Clearly and consistently articulate evolved culture framework in ways that are meaningful to employees in their “day job”
Help employees internalize the culture through storytelling and lore
Provide scaffolding for desired leadership and manager behavior and role modeling
Empower employees to share own experiences through social platforms, mobile app, etc.
Explore other potential ways to roll out and keep alive such as culture videos, Website, engagement events, etc.
Celebrate how success gets enabled by culture
Execute plan, empowering the organization to aspire and achieve
Approach to Evolving Organizational Culture | Blue Beyond Consulting15
Things to consider
Culture and Strategy need to align in results-producing behaviors.o How will the desired future state culture enable business goal
achievement?
Cultures don’t change—people change cultures.o Who—among and beyond leadership—are the essential opinion
leaders and change agents we need to enlist?
Communication just increases confusion and lack of alignment if the mechanisms that really drive behavior are not aligned.o What 2-3 most important people processes need to be changed first
to create the conditions for culture change?
Progress milestones and outcome goals need to be owned by leadership.o What key metric(s) will all leaders be accountable for?
Approach to Evolving Organizational Culture | Blue Beyond Consulting16
Thank youTo learn more, please visit bluebeyondconsulting.com