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In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world. Watch the video of this presentation here: https://vimeo.com/38248782
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A relationship based on past partnerships on development and advertising
youtube.com/coldwellbanker
AgAggregate
ExExperience
CtContent
ELEMENTS OF DEVELOPMENT
AGGREGATE
EXPERIENCE
• Used our API to match data & parameters on our traditional site• IP lookup to auto-locate visitors
• Used our API to match search experience on our traditional site• IP lookup to auto-locate visitors
EXPERIENCE
• Auto populate titles with property info• Agents can customize description & tags• Sharing via social• Link to full details on coldwellbanker.com
• Leads form to contact agent directly
EXPERIENCE
CONTENT
THE RESULTS
Finalist for Open Web
Awards
Wished he’d seen On Location before finishing
book
3 million visits in
first 2.5 yrs
Sold homes & created
rock stars
Over 150k videos
uploaded
+1 million video views
©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
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