Embed Size (px)
DESCRIPTION
Women in Biz Blitztime presentation entitled: Blogging: What’s the story? Ever wondered what the big deal about blogging is? How it can help your business? Increase your Search Engine Optimization and profile on Google and other search engines? This session will explain: · what a blog is · what types of blogging platforms are available · how to get started blogging either personally or with a professional writer · the importance of linking when blogging · and other tips of the trade to gain visibility, expert status, increase your reputation and business while developing a following with blogs as examples.
Citation preview
Blogging: What’s The Blogging: What’s The Story?Story?
Joy A. Kennelly, Blogger/Digital MarketerJoy A. Kennelly, Blogger/Digital Marketer
www.thejoywriter.typepad.comwww.thejoywriter.typepad.com
www.thejoywriter.typepad.com/www.thejoywriter.typepad.com/thejoywriterprthejoywriterpr
What A Blog Is:What A Blog Is:
An Online Journal An Online Journal A Business ToolA Business ToolCommunicationCommunication
Blog Styles:Blog Styles:
http://dot1ne.com/lensgrab/browse/1http://dot1ne.com/lensgrab/browse/1 - - photophoto
http://www.dhlovelife.com/v2/show/http://www.dhlovelife.com/v2/show/ - - VideoVideo
http://www.angryconversationswithghttp://www.angryconversationswithgod.com/od.com/ - - CombinationCombination
Getting Started:Getting Started: Create it yourself Create it yourself Outsource itOutsource it Created by site visitorsCreated by site visitors Teleseminars – transcribe and put on Teleseminars – transcribe and put on
blogblog Repurpose informationRepurpose information Photos and videosPhotos and videos
Source: NY Times Best Selling Author/Social Media Expert, Joel CommSource: NY Times Best Selling Author/Social Media Expert, Joel Comm
Blogging Platforms:Blogging Platforms:
Top 100 Blogger Blog Top 100 Blogger Blog Platforms:Platforms:
Top 100 Blogger Self-Top 100 Blogger Self-Hosted Hosted Blog Platforms:Blog Platforms: WordpressWordpress - 27 blogs - 27 blogs
Movable TypeMovable Type - 12 blogs - 12 blogs
Custom-made - 8Custom-made - 8
Top 100 Bloggers Top 100 Bloggers Blogging Services Blogging Services Platforms:Platforms:
Typepad (based on Movable Type)Typepad (based on Movable Type) Wordpress.com (based on Wordpress.com (based on
Wordpress) Wordpress)
Blogger Blogger
Blog Platform Blog Platform Examples:Examples:
http://blogs.wsj.com/washwire/http://blogs.wsj.com/washwire/ - - WordpressWordpress
http://sethgodin.typepad.com/http://sethgodin.typepad.com/ - - TypepadTypepad
hhttp://ttp://www.huffingtonpost.comwww.huffingtonpost.com// - - Movable Movable TypeType
Importance of Blog Importance of Blog Links:Links: Higher ranking in GoogleHigher ranking in Google
Increased VisitorsIncreased Visitors
Recognized as Expert in fieldRecognized as Expert in field
Business Benefits:Business Benefits: Greater visibility in their industry 71% Clients purchased products and
services 63% Company now regarded as a thought
leader 56% Speaking opportunities at
conferences 40% Source: Technorati ’09 research study
Keys to Blogging Keys to Blogging Success:Success: Blog well & often - Quality contentBlog well & often - Quality content
List on Technorati, Other Blog List on Technorati, Other Blog Directories & PingDirectories & Ping
Tweet blog postsTweet blog posts
Final Thoughts:Final Thoughts: Starting a Blog? These 50 Lessons Starting a Blog? These 50 Lessons
Will Help You SucceedWill Help You Succeed
http://thefuturebuzz.com/http://thefuturebuzz.com/2009/10/19/starting-a-blog/ 2009/10/19/starting-a-blog/
Especially 2, 3, 10, 12, 21, 26, 31, Especially 2, 3, 10, 12, 21, 26, 31, 39, 41-43, 5039, 41-43, 50
Contact Information:Contact Information:Joy A. KennellyJoy A. Kennelly
1601 N. Sepulveda Bl, #1851601 N. Sepulveda Bl, #185Manhattan Beach, CA 90266Manhattan Beach, CA 90266
PH: 310 714-2077PH: 310 714-2077EMAIL: EMAIL: [email protected]@gmail.com
www.linkedin.com/in/joykennellywww.linkedin.com/in/joykennelly
Resources:Resources: http://www.problogger.net/archives/2009/05/31/what-bloggihttp://www.problogger.net/archives/2009/05/31/what-bloggi
ng-platforms-do-we-use-poll-results/ng-platforms-do-we-use-poll-results/ http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-
choice-among-the-top-100-blogs/choice-among-the-top-100-blogs/ WWW.JOELCOMM.COMWWW.JOELCOMM.COM http://technorati.com/http://technorati.com/ http://technorati.com/blogging/article/state-of-the-http://technorati.com/blogging/article/state-of-the-
blogosphere-2009-introduction/blogosphere-2009-introduction/ http://thefuturebuzz.com/2009/10/19/starting-a-blog/ http://thefuturebuzz.com/2009/10/19/starting-a-blog/
