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http://www.localvox.com - Blogging is one of the most important online marketing tactics that small business owners can use to increase website traffic, improve SEO rankings and generate qualified leads. Small businesses that blog get 55% more website visitors than those who do not blog, and many of these visitors are prone to becoming interested leads. This introduction to blogging from LocalVox will teach your small business the importance of blogging as part of your online marketing strategy. You'll learn how to blog effectively, what makes a great blog post, and how to share your blogs to increase their effectiveness.
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Local, Social and Mobile Marketing Solutions
Local, Social and Mobile Marketing Solutions
LocalVox makes local online marketing
Simple, Effective & Affordable
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Reach local customers with email, social media, content, deals and mobile coupons. All with one simple platform.
Local, Social and Mobile Marketing Solutions
What is blogging?
Blogging is a simple way to reach new customers by writing articles, tips and advice online
Local, Social and Mobile Marketing Solutions
Examples of small business blogs
Local, Social and Mobile Marketing Solutions
Local, Social and Mobile Marketing Solutions
Local, Social and Mobile Marketing Solutions
Why should your small business blog?
Local, Social and Mobile Marketing Solutions
Educate, Engage & Persuade
Local, Social and Mobile Marketing Solutions
SEARCH ENGINE OPTIMIZATION
Local, Social and Mobile Marketing Solutions
SOCIAL SHARING
Local, Social and Mobile Marketing Solutions
Future-proof your online presence by Creating a Lasting footprint
Local, Social and Mobile Marketing Solutions
Build relationships with industry influencers
Local, Social and Mobile Marketing Solutions
And BECAUSE I SAID SO!
Local, Social and Mobile Marketing Solutions
Here’s my example
Somebody wants ME to write in their soon to be published book. They sought me out after discovering my blog posts.
Local, Social and Mobile Marketing Solutions
Consistency = results
LocalVox blog traffic after creating a consistent
posting schedule
Local, Social and Mobile Marketing Solutions
What topics should you write about?
Local, Social and Mobile Marketing Solutions
CONTENT SHOULD BE:
1. USEFUL 2. ORIGINAL 3. ACTIONABLE 4. SHAREABLE 5. TIMELY
Local, Social and Mobile Marketing Solutions
14 THINGS SPOCK WOULD SAY ABOUT SMALL BUSINESS BLOGGING
Local, Social and Mobile Marketing Solutions
9 ways to become like MacGyver in Your garden
Local, Social and Mobile Marketing Solutions
Popular categories
1. HOW-TO’S 2. NEWS COMMENTARY 3. OPINIONS 4. PRODUCT INFO 5. STAFF PROFILES 6. FUN FACTS
Local, Social and Mobile Marketing Solutions
Ask yourself: Would you Be interested In reading This Post?
(IF NOT, TRASH IT!)
Local, Social and Mobile Marketing Solutions
ENHANCING YOUR CONTENT
Local, Social and Mobile Marketing Solutions
Images are awesome!
Local, Social and Mobile Marketing Solutions
Video is awesomer!
Local, Social and Mobile Marketing Solutions
How do you Find pictures And videos To use?
Local, Social and Mobile Marketing Solutions
Flickr creative commons
http://bit.ly/voxphotos
Local, Social and Mobile Marketing Solutions
Stock.xchng (sxc.hu)
Local, Social and Mobile Marketing Solutions
Youtube + Vimeo
Local, Social and Mobile Marketing Solutions
Borrowed images + video should not be the focal point of your blogs
Use media to support your point, not to make it.
Local, Social and Mobile Marketing Solutions
Promoting your blog
Local, Social and Mobile Marketing Solutions
What good is a blog post if nobody sees it?
Local, Social and Mobile Marketing Solutions
Optimize your blogs for seo to attract
interested prospects
Local, Social and Mobile Marketing Solutions
Use keywords to rank for relative terms
Local, Social and Mobile Marketing Solutions
Share on social media sites to increase sharing and virality
Local, Social and Mobile Marketing Solutions
Activity on google+ improves seo
Local, Social and Mobile Marketing Solutions
Blogging is a marathon, not a sprint
Don’t get discouraged if you don’t see immediate results.
Local, Social and Mobile Marketing Solutions
Create a realistic schedule and stick to it!
Write one post a week to start, then after a month write two per week.
Local, Social and Mobile Marketing Solutions
MOST IMPORTANTLY…
Local, Social and Mobile Marketing Solutions
But wait! WHAT ABOUT EVERYTHING ELSE?
Local, Social and Mobile Marketing Solutions
Choice
Local, Social and Mobile Marketing Solutions
The LocalVox Solution
One login. One click marketing. Real results.
Local, Social and Mobile Marketing Solutions
Get a Free Consultation
Go Online: www.localvox.com Email Us: [email protected] Call Us: 646-545-3400