Blogging For Customer Action

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SocialFreshMedia.com

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“When your content helps someone, it puts them on your team.”

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“The longer you keep fans reading the more likely they will convert.”

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Let’s Regroup

CORE QUESTIONS 1. Who do I want to help? 2. How can I be helpful? 3. What do I want the blog

to accomplish?

ANSWERS

1. Audience 2. Content 3. Action

1. Subscribe 2. Buy a product or service

3. Complete a sales lead form 4. Return to the site 5. Continue to the next page 6. Sign up as a member

Examples of Actions

A   B  

HEADLINE ACTION

HEADLINES

“Your headline is your elevator pitch.”

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The 4U Headline Approach

1.  Useful 2.  Urgent

3.  Unique 4. Ultra Specific

Rules For Better Headlines

1.  Add emotion 2.  Add specificity

3.  Add results 4. Add authority 5.  Add intrigue 6.  Simplify

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How  To  Write  Great  Headlines

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7  Secrets  From  Headline  WriEng  Experts

CONTENT

“Your headline leads to content leads to content leads to ACTION.”

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How To Build A Post

1.  1-3 sentence paragraphs 2.  Photos 3.  Bullets

4. Questions 5.  Sub-headings 6.  Single-line and single-word

paragraphs

Portioning

Photos

1.  Always use an intro image 2.  Align images to the right 3.  Use full width images

4. Use photos 5.  Use people 6.  Tell stories 7.  Use screen shots

WRITING

4 Example Post Types

1.  Opinion 2.  How To’s

3.  Lists 4. Research

Great Blog Writing

1.  Is Short 2.  Avoids description openings 3.  Is instructional 4. Has emotion 5.  Has personality 6. Does not waiver 7.  Makes your posts easy to scan 8.  Spends time on headlines

CALLS TO ACTION

Your Blog is a LANDING PAGE

Make a clear ask & OFFER VALUE

Where?

1.  Top of sidebar 2.  Post footer 3.  Blog footer 4.  About page 5.  Resource pages  6.  Inline text 7.  Top resources 8.  Feature box 9.  Pop-up box

Calls To Action

Calls To Action

Calls To Action

Calls To Action

Calls To Action

CLOSING THOUGHT

“Your blog exists to make your readers look cool.”

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BRAND EXAMPLES •  Seomoz •  Kissmetrics

•  Hubspot •  Wildfireapp

TRAINING •  Problogger •  Copyblogger

•  ChrisBrogan.com •  SocialFresh.com

Continued Reading

THANK YOU

SocialFreshMedia.com