Blogging for Business - Google Business Days Pampanga Presentation

Blogginglouiesison.com | pampangadirectory.net | oneminuteplus.com

for BusinessGdays Pampanga | April 26, 2014 | Angeles City

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

FIRST TIME?

GO AHEAD DAD!



WHO AM I?



HOW I STARTEDIN BLOGGING?















WHY SHOULD YOULISTEN TO ME?



I’M NOT JEDI MASTER

I’M A ROCK STAR INSHARING IDEAS



AUDIENCE CHECK



OBJECTIVES

Define what a blog is

Show examples of successful blogs

Explain the benefits of blogging for business

Tips on how to blog for business


BLOGGING FOR BUSINESSDefine what a blog is

WEB + LOG

WEBLOG

BLOG



WEB + LOG

WEBLOG

BLOG“Hello world!I’m BLOG.”



A blog is a website in which items are posted on a regular basis anddisplayed in reverse chronological order.

Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”.

Individual articles on a blog are called “blog posts,” “posts” or “entries”.

A person who posts these entries is called a “blogger”.

Source: en.wikipedia.org/wiki/Blog

A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files).

Blogs use a conversational style of documentation.

Often blogs focus on a particular “area of interest” also known as niche.


BLOGGING FOR BUSINESSDefine what a blog isShow examples of successful blogs

ebizmba.com/articles/blogs Top 10 Blogs


BLOGGING FOR BUSINESSShow examples of successful blogsProvide the benefits of blogging for business

“WHY SHOULD YOUSTART BLOGGINGFOR BUSINESS?”


BLOGGING FOR BUSINESSProvide the benefits of blogging for business

1. Solve problems and build a loyal community

caterpillar.lithium.com/caterpillar/


BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

2. Get new product development through engagement

mystarbucksidea.force.com/apex/ideaHome



3. Personal involvement from a real executive

blogs.marriott.com/



4. Increase sales through engagement

wegmans.com/blog



5. Listen to customers and create content from their needs

manpowerblogs.com/



6. Brand awareness

gereports.com/



7. Gather customer-generated content from their passion

fiskateers.com/blog/



8. Compelling content to align with tangible business objectives

blog.wholefoodsmarket.com/



9. Express customer delight

blogsouthwest.com/



Other beneficial reason why you should blog

Blog fuels SEODirect communication channelIt gives your company a voice

Blogs share your expertiseIt creates free PR


BLOGGING FOR BUSINESSProvide the benefits of blogging for businessTips on how to blog for business



Thank you!



Louie R. [email protected]

twitter.com/imlouiesison | facebook.com/dreamhousewebsolutionslouiesison.com | pampangadirectory.net | oneminuteplus.com