Blogging 101

04/12/23 1Copyright @2009 23 Kazoos LLC. All Rights Reserved

““Your website is your house, but your Your website is your house, but your blog is your front porch.”blog is your front porch.”

This cartoon is by Dave Walker. www.weblogcartoons.com.04/12/23 2Copyright @2009 23 Kazoos LLC.

All Rights Reserved

http://www.cartoonchurch.com/blog/

AgendaAgenda

What is blogging?What is blogging? Why is it so popular?Why is it so popular? Why should I be doing it?Why should I be doing it? The language of blogging.The language of blogging. How to blog.How to blog. How to use your blog to market your How to use your blog to market your

businessbusiness Best blogs and resourcesBest blogs and resources


Personal or business websitePersonal or business website InteractiveInteractive DynamicDynamic CollaborativeCollaborative FunctionalFunctional ConversationConversation Not necessarily the newsNot necessarily the news Any subject, anyoneAny subject, anyone


Gives everyone a voiceGives everyone a voice PlatformPlatform SourcesSources ““The rest of the story”The rest of the story” The inside scoopThe inside scoop Ever changingEver changing Search engine friendlySearch engine friendly


You shouldn’tYou shouldn’t It’s not for everyoneIt’s not for everyone Takes discipline, timeTakes discipline, time You have to know who and whyYou have to know who and why You have to be willing to suck at itYou have to be willing to suck at it Need to post regularlyNeed to post regularly Visibility + Credibility= profitability Visibility + Credibility= profitability

(Ivan Misner)(Ivan Misner)


CategoriesCategories Tags/CloudsTags/Clouds PostsPosts Reader/RSS/FeedsReader/RSS/Feeds BlogrollBlogroll Inbound/outbound linksInbound/outbound links PingingPinging WidgetsWidgets PluginsPlugins SubscribersSubscribers PublishPublish


Sign up for a free blog accountSign up for a free blog account Blogger.comBlogger.com Wordpress.comWordpress.com Typepad.comTypepad.comSet up your pagesSet up your pages ““About Us”About Us” ““Contact Us”Contact Us”Add some Links Add some Links


Set up your appearanceSet up your appearance ThemesThemes ColumnsColumns SidebarsSidebars WidgetsWidgets CustomizationCustomizationSet up your pagesSet up your pages ““About Us”About Us” ““Contact Us”Contact Us”You are ready to post!You are ready to post!


What do I write about?What do I write about?

How to’s.How to’s.Lists: 7 Things, tips, rules, etcLists: 7 Things, tips, rules, etc101 People101 PeopleWhy something is wrongWhy something is wrongWhat you feelWhat you feelKeep a list of topicsKeep a list of topicsPhotoblogPhotoblog


Write the title firstWrite the title firstLess than 500 words is bestLess than 500 words is bestBullet pointsBullet pointsReviewsReviewsUse links andUse links andKeywordsKeywordsHave a scheduleHave a schedule2-3 times a week is best if your 2-3 times a week is best if your goal is trafficgoal is trafficBe patientBe patientBlog at your own paceBlog at your own pace


Where do I get photos/media?Where do I get photos/media?

FreeFreeFlickr.com (creative Flickr.com (creative commons)commons)Microsoft .com clip artMicrosoft .com clip artWordle.netWordle.netGoogle Images (Advanced)Google Images (Advanced)YouTubeYouTubeMake themMake them

PurchasePurchaseI-stockphoto.comI-stockphoto.comGettyimages.comGettyimages.com

Note: Just because it’s on the internet Note: Just because it’s on the internet doesn’t mean it’s free to post. Beware of doesn’t mean it’s free to post. Beware of copyright violations. )copyright violations. )


Cartoon used by permission from Randy Glasbergen04/12/23 13Copyright @2009 23 Kazoos LLC. All Rights Reserved

How do I get people to read my How do I get people to read my posts?posts?

HeadlinesHeadlinesSocial book marksSocial book marks

Stumble upon Stumble upon http://www.stumbleupon.comDigg.com Digg.com http://www.digg.com

Social NetworkingSocial NetworkingTwitterTwitterFacebookFacebookLinked inLinked inHint: you can automate the Hint: you can automate the feedfeed


http://www.stumbleupon.com/

http://www.digg.com/

How do I get subscribers?How do I get subscribers?Great contentGreat contentConsistencyConsistencyMultimediaMultimediaAdd value to your audienceAdd value to your audienceHave an opinionHave an opinionTell a storyTell a storyDon’t be same-oDon’t be same-oBe controversialBe controversialTell us something we don’t Tell us something we don’t knowknowTwo most important words: You Two most important words: You and because: (Copyblogger.com)and because: (Copyblogger.com)


How do else do I get found?How do else do I get found?Submit to search enginesSubmit to search engines

Google.comGoogle.comMSN.comMSN.comYahoo.comYahoo.com

Submit to blog catalogsSubmit to blog catalogsTechnorati.comTechnorati.comAlltop.comAlltop.com

Submit to local directories (if a Submit to local directories (if a business)business)

Local.comLocal.com


How do else do I get found?How do else do I get found?Write guests posts on other Write guests posts on other blogsblogsComment on other blogsComment on other blogsAsk other bloggers for guest Ask other bloggers for guest postspostsRepost your best content Repost your best content

Ezine articles.comEzine articles.comAZCentral.comAZCentral.com


Write tips relevant to your Write tips relevant to your audienceaudienceGive away free stuffGive away free stuffPost testimonialsPost testimonialsHave contestsHave contestsAsk for commentsAsk for commentsDon’t sellDon’t sellBe realBe realMake it easy for people to subcribeMake it easy for people to subcribeGather emails Gather emails Targeted marketing strategyTargeted marketing strategySpeakingSpeakingCross promotionCross promotion


How do else do I get found?How do else do I get found?Write guests posts on other Write guests posts on other blogsblogsComment on other blogsComment on other blogsAsk other bloggers for guest Ask other bloggers for guest postspostsRepost your best content Repost your best content

Ezine articles.comEzine articles.comAZCentral.comAZCentral.com



My Favorite BlogsMy Favorite Blogs

The Future Buzz: http://www.thefuturebuzz.com

Mashable: http://www.mashable.com

Mental Floss: http://www.mentalfloss.com

23Kazoos: http://www.23Kazoos.com

The Picky Palate: http://picky-palate.com/

The Pioneer Woman: http://thepioneerwoman.com/


http://www.thefuturebuzz.com/

http://www.mashable.com/

http://www.mentalfloss.com/

http://www.23kazoos.com/

http://picky-palate.com/

http://thepioneerwoman.com/

Blogging ResourcesBlogging Resources

http://www.dragosroua.com/100-ways-to-improve-your-blog/

http://thefuturebuzz.com/2009/09/02/blog-content-in-demand/

http://www.toprankblog.com/2009/09/gaining-blog-subscribers

/

http://www.copyblogger.com/find-blog-post-images/

http://mashable.com/2009/08/04/free-blog-media/

http://www.copyblogger.com/how-to-write-headlines-that-

work/

http://www.problogger.net/archives/2009/09/03/9-things-to-

do-to-make-sure-your-next-blog-post-is-read-by-more-than-your-

mom/


http://www.dragosroua.com/100-ways-to-improve-your-blog/

http://thefuturebuzz.com/2009/09/02/blog-content-in-demand/

http://www.toprankblog.com/2009/09/gaining-blog-subscribers/

http://www.toprankblog.com/2009/09/gaining-blog-subscribers/

http://www.copyblogger.com/find-blog-post-images/


Wendy KenneyWendy KenneyFounder, 23 KazoosFounder, 23 Kazoos

Creative Marketing Strategies for Small BusinessCreative Marketing Strategies for Small Business

[email protected]@23Kazoos.com

Free e-Book:Free e-Book:Build Buzz for Your Biz: 23 Creative and Inexpensive Build Buzz for Your Biz: 23 Creative and Inexpensive

Marketing Strategies that Will Get You Noticed!Marketing Strategies that Will Get You Noticed!www.23Kazoos.comwww.23Kazoos.com