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Copyright Boomylabs 2011-2013 DRAMATIC BLOG POST SERIES SIMPLIFICATION CROSS-LINKING SIMPLIFIED WITH LISTS Nick Kellet [email protected] @nickkellet istly Wednesday, 10 July, 13

Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

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Blog post series are a highly effective form of content marketing. Cross-linking all your posts is a chore,so most people don't do it for every post. So you makes it hard for people to find your content. Listly makes it easy

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Page 1: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

DRAMATICBLOG POST SERIES SIMPLIFICATION

CROSS-LINKING SIMPLIFIED WITH LISTS

Nick Kellet

[email protected] @nickkellet

istly

Wednesday, 10 July, 13

Page 2: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

Blog Post Series

DRAMATIC

BLOG POST SERIES SIMPLIFICATION

Wednesday, 10 July, 13

Page 3: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

Blog Post Series = AwesomeEver written a blog post series?

They are a highly effective form of content marketing

They help you get found on a series of niche topics.

But If you don't crosslink your posts your readers won't find your content

And Its a chore.

Wednesday, 10 July, 13Ever written a blog post series?

They are a highly effective form of content marketing

They help you get found on a series of niche topics.

Page 4: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

Cross-Linking = Tedious

Your first post, your second post, link to the first, edit the first, link to the second

As you add post ot the series the amount of editing goes up expenentially

Wednesday, 10 July, 13But If you don't crosslink your posts your readers /Audience won't find your content.

And Its a chore to cross-link every post.

Your first post, your second post, link to the first, edit the first, link to the second.

As you add post ot the series the amount of editing goes up expenentially

Page 5: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

Blog Post Series with Listly

Make a list

Embed on each post

Add each post to the list

Wednesday, 10 July, 13With Listly

Make a list on Listly.

Embed your list on each post in your blog post series

Add each new blog post to the list

All your existing posts are automatically updated

It’s a much simpler workflow.

Page 6: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

Longer Series = Lots of Edits

Wednesday, 10 July, 13

Page 7: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

SlideShare / YouTube for Lists

Collaborative, Interactive Embedable Lists

Listly is YOuTube for lists.

Listls is Slideshares for lists

Wednesday, 10 July, 13Collaborative, Interactive Embedable Lists

Listly is YOuTube for lists.

Page 8: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

Listly on AngelListListly exists because humans love numbered lists. To quote Hubspot's Halligan & Shah “Our species is drawn to numbered lists” via their book Inbound Marketing.

Fact: List posts get viewed and shared more than other content. Analytics drive publishers to create 30% of content as numbered list posts > "10 ways to ...", "7 things you must ..." etc

So what's the problem? Today, people want to participate and be social with the content they consume. HTML lists don't cut it.

Videos have YouTube, slides have Slideshare and now lists have Listly.

Listly makes lis collaborative, interactive and embeddable.

We help brands, publishers and bloggers create engagement live inside blog posts.

We blend the crowdsourcing and crowdranking of Reddit to create curated lists of content that you can moderate. We help you grow your investment in content by empowering your community to keep your content fresh and ever changing

https://angel.co/listly

Wednesday, 10 July, 13

Page 9: Blog Post Series Linking - Cross linking - Simplify, Less Effort, Save Time,

Copyright Boomylabs 2011-2013

Examples, Blog Post, VideoBlog Post

http://blog.list.ly/2013/07/09/21-reasons-blog-post-series-rock-plus-a-hack-video/

Examples

20 Secret Blogging Tips in 20 Days! by Mike Mueller

Girlfriends and Gratitude | Women’s Wisdom from Girlfriend Guru Darcie Harris by Debba Haupert / @Girlfriendology

Curating Content, Step 1: Write Your Content Curation Manifesto by Katherine Leonard of Lonelybrand

Zack Price Live From The StartupBus 2013 by Zack Price / Zackonomics

Video

http://youtu.be/HgleSo2DQK4

Wednesday, 10 July, 13