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Contact Info Address 1960 Joslyn Pl. Boulder, CO 80304 Website www.BlitzMetrics.com Email [email protected] Facebook facebook.com/blitzmetrics
“Blitz created a custom social
dashboard for Nickelodeon. The
dashboard analyzes and reports in real
time our social reach across the
hundreds of accounts and pages. It is a
great enterprise-level solution for
businesses with a large and diverse
social presence.”
- Julie Sun, MTV Networks
2
“Dennis Yu is a Facebook Marketing
genius.”
- Brent D. Payne, Former SEO Director,
Chicago Tribune
3
“The Blitz team exceeded our
expectations wildly and assisted us in
igniting our fan growth to the extent
that it is now making a material impact
on business.”
- Eric Ludwig, Vice President, Rosetta Stone
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Amplify
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Social Budget Calculator
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THE VIRAL CYCLE
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Manage against the stages
of the engagement funnel
and ads, apps, analytics.
SOCIAL IS LIKE DATING -
MANY LIGHTWEIGHT TOUCHES OVER TIME
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Engagement
Fan Growth
Conversion
THE ENGAGEMENT FUNNEL
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Loyalty
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3x3 Budget Grid
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MEASURING TOTAL AUDIENCE
Your Brand Your Competitor
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Audience Affinity
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REACH – FANS DON’T SEE YOUR MESSAGE
Only 2-3% of fans see a brand’s message,
a figure decreasing as Facebook faces pressure to increase ad revenue.
Now show your
messages in mobile.
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ENSURE YOUR MESSAGES GET INTO THE NEWS FEED
Sponsored Story – Page Likes Sponsored Story – Page Posts
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COMPETITOR TARGETING
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ENGAGEMENT
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FACEBOOK PROFILE ICON & COVER PHOTO
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TARGETING > ADS > APPS
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Techniques
Story Type Story Content Who Sees It
SOCIAL ADS THAT ENGAGE AND CONVERT
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MICRO-TARGETED ADS
By Geography
And Interest
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MICROTARGETING
Optimizing from $21 a Fan to
$1.40 a Fan and millions in revenue
Run your acquisition, retention, and
organic campaigns at the same time.
Collect emails and force sharing with apps.
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CASE STUDY #1
Growing audience and sales:
Highly Engaged Content Audience growth
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CASE STUDY #2
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Techniques
RIGOROUS SOCIAL OPTIMIZATION PROCESS
CPA – Cost Per Acquisition
CPC – Cost Per Click
CR – Conversion Rate
CTR – Click Through Rate
CPM – Cost Per 1,000 Impressions
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CONVERSION OPTIMIZATION FRAMEWORK
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FACEBOOK DEALS
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EMAIL & USER INFO COLLECTION IN ONE CLICK
Email Collection
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MULTIPLE PERMISSIONS TO
COLLECT DATA AND ENABLE SHARING
On the go moms like Apple products and books.
5-Hour Energy is seen as a quick energy boost similar to a cup of coffee
All brands of quick-serve coffee products share a marginal fan base with Starbucks
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Android Apple IOS Windows/Blackberry
#Starbucks
Women 18-24
1,220,420
1,319,580
61,140
Women 25-34
1,269,000 1,236,240
53,240
Women 35-44
816,900
755,420
35,340
Women 45+
438,380 438,060
31,360
INTERESTS BY MOBILE OS
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Women 18-24
3,195,220
3,833,840
251,140
Women 25-34
3,630,720
4,063,640
266,100
Women 35-44
2,599,12 2,799,320
204,480
Women 45+
1,838,180 2,012,420
109,240
INTERESTS BY MOBILE OS
Android Apple IOS Windows/Blackberry
#Coffee
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Starbucks
Challenge 2: Surprise date – Monday breakfast in bed for your sweetheart
John Doe Likes Starbucks
NEWSFEED AD
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Challenge 32: Flip the script – Hot yoga instead of regular. Iced VIA instead of hot.
MOBILE AD
Starbucks
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ESTIMATED REACH
MICROTARGETING
By Geography
And Interest
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Starbucks
Starbucks
Starbucks
Starbucks
ROI
Awareness: Amplify
what actually works
on social media to
engage fans.
Engagement: Once with
engaged users, you can
collect emails to increase
conversions.
Conversion:
Increasing social
visits to the website,
you increase sales.
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FRAMEWORK
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PLAN EXECUTION
Engagement 30% (retargeting)
Audience Growth 50% (newsfeed stories)
Conversion 20% (contests and promotions)
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AD BUDGET
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The “social media” team
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“We’ve been using Blitz to strategically grow
our fan base. What we like most is their
micro-targeting approach to drive the right
fans and engagement, especially via
Sponsored Stories to amplify our content.
Our click-through rates are as high as half a
percent and our page engagement levels are
significantly higher than our competitors.”
- Tyler Durham, Digital Marketing Specialist,
Texas Roadhouse
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“What I like best about Blitz is that they
remove the black box approach to SEO
and PPC. We have great visibility into
PPC management, and a similarly clear
path toward SEO improvement. It’s an
approach that a non-technical manager
like me can understand.”
- Bill Flaherty, Executive Vice President, Quiznos
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LOVED BY
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THE MEDIA LOVES US TOO
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Contact Info
Address 1960 Joslyn Pl. Boulder, CO 80304 Website www.BlitzMetrics.com Email [email protected] Facebook facebook.com/blitzmetrics
