Lending. Supporting. Inspiring.

Step by Step Guide on

How to Throw a Successful

Black Friday Sale!Black Friday Sale!

Lending. Supporting. Inspiring.

What’s Black FridayWhat’s Black FridayBlack Friday is the name given to the day after

Thanksgiving. This day is known to be the first

day of holiday shopping season with low prices,

big deals and even bigger crowds.

Regardless of your business, you should take

advantage of this great opportunity and offer a

Black Friday deal so attractive it will drive many

customers to your business.

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Choose your deal

• Choose 1 or 2 products or services (Your most popular items) and set them at an extremely discounted price.

• Market this as the biggest sale you are doing this year.

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Get Creative!

Most Black Friday deals are seen at clothing and electronics stores… but let’s say you don’t own

either… Get Creative!

• If you own a Restaurant, offer Black Friday shopping break specials.

• Own a spa or hair salon? Offer a scalp massage or feet massage for shopping breaks.

• How about a day care? Why not open early on Friday and offer special baby sitting rates during the sale.

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Set a limit

• One great tip is to set a limit on

the amount of products you will

be offering for sale that day.

This could help get people at

the door earlier, so as to take

advantage of deals.

• Don’t forget to set other smaller

discounts around the store,

which will be necessary once

you run out of your bigger

discounted items.

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Stock

• Make sure to stock up on your sale products ahead of time.

• At the same time, set realistic goals and do not over-stock.

• If you run out of a product offer, call the client as soon as the

product becomes available again.

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Advertise

• Advertise your discounts ahead of time.

• Put an ad in your local paper.

• Use LOW-COST advertisement: Social media, Craigslist and signs all around your store.

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Organize

You will get a bigger than usual crowd on Black Friday so make sure to be ready for it.

• If there is a crowd waiting at the door, go outside and give people

numbers in order of arrival and only let a few people in at a time.

• Organize lanes outside your store

• Keep extra staff on-call, you might need last minute help.

• If you think you will be getting a big crowd think of hiring security

ahead of time. They could help you out with all of the above while

you take care of your costumers.

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Relax, Smile and Be Friendly

• Relax the day before, most sales begin as early as 12:01 on Friday , so remember to open your door early.

• Smile, most people there will be 1st time visitors, so give a good impression. Remember that this is the first day of holiday shopping so there is more to shopping to be done.

• Be friendly, create contacts and costumers for the future, get their email addresses and offer to let them know next time you will have a sale.

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Repeat

• Saturday: This year will be the first official Small Business Saturday, a day when the community is encouraged to go out, shop and support their local small business. LEARN MORE. (hyperlink)

• Monday: Do you own an online business? Learn more about Cyber Monday