Black Dog New Media :: Facebook Basics - April 2013

© Black Dog New Media 2012

Facebook Basics

April 2013



Which Facebook?

• Personal profiles are erm, for personal, individual use i.e. for keeping in touch with your family & friends

• Facebook business pages are designed for business use i.e. keeping in touch with your customers and markets

• Facebook Groups are a handy way of sharing information and chatting with like-minded folks


First Impressions

• Nothing looks worse than business page with no cover image or profile picture.


Second Impressions

• Make sure your page information is complete, accurate and up-to-date

• If you can’t be bothered, will your customers make the effort to find it elsewhere?


What’s in a Name?

• Once you have the required number of page likes set your preferred page username!

• What looks better?– facebook.com/username or…– facebook.com/username/134455543322566


Automation

• Don’t link your twitter and facebook accounts so they automatically cross post

• It looks a little lazy, you’re under-utilizing both platforms by doing so

• Gives the impression you’re not actually listening just transmitting!


Black Dog New Media

Founded by Shaun Fagan

Ex clinician, business analyst, customer engagement specialist, digital marketer and social business advocate

For more information please contact on

Tel 07827 999135

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Black Dog New Media :: Facebook Basics - April 2013