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Black Cat - social media management tool

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Page 1: Black Cat - social media management tool

www.blackcat.bz

Page 2: Black Cat - social media management tool
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TIME

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MONTHLY AUDIENCE

APPROX. 1.5 TIMES AUDIENCE GROWS A YEAR

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TARGET SOCIAL MEDIA FOR BUSINESS

Russia’s Most Popular Social Network

•  Young and active audience

•  Widespread

•  Age diversity

Russia’s Leading Video Hosting •  32 M unique users per month

•  2,3 billion videos

•  60% users reacts on advertising

Middle Class Audience (mostly) •  Mobile users are twice more

active than others

•  Engaged in online-shopping

Most Popular Microblogs Service •  1/3 tweeting thru mobile phones

•  1/4 tweeting thru the web-site

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PROBLEMS

Clients request quick feedback via social

media!Reputation loss is a number one threat!

Monitoring the brand accounts in the social

media is too time-consuming

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PROCTER&GAMBLE

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SOLUTION

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КОМАНДА WHY ONLINE COMMUNITIES ARE IMPORTANT FOR CONSUMERS

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КОМАНДА WHY ONLINE COMMUNITIES ARE IMPORTANT FOR COMPANIES

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MARKET

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CUSTOMERS

•  Marketers •  Мarketing departments of mid-size and big companies •  Business without marketing departments •  Аdvertising agencies •  Social Media users

QUICK REACTION TOWARDS THE NEGATIVE AND REPUTATION RISKS DECREASE

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COMPETITORS

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ALREADY SUCCESSFUL

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PLACE IN ECOSYSTEM

Information gathering Quick reaction

Real-time response

Response

No Response

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•  Customer development CRM-система для поиска и компиляции аудитории имеющейся базы с аудиторией соцсетей

•  Сервис рекрутинга в соцмедиа HR-инструмент для поиска персонала и работы с ним. SaaS-сервис, предлагаемый по подписке, а также приложение в соцсетях как инструмент для B2C для наращивания аудитории и создания биржи труда

Integration with CRM and lead generation Matching social media base with internal base of customers. Gathering information about users, lead generation in social networks Hiring in Social Media SaaS for seeking and interaction with candidates in social networks

BUSINESS DEVELOPMENT

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FEEDBACK

THANKS! [email protected]

www.blackcat.bz