BILAL BASRAIBusiness Development Techniques For

Growing Sales

As A business owner and professional who provides advice to other companies, bilal basrai has placed A lot of his focus on business development during his career. Businesses that wish to succeed must have comprehensive plans in place for developing their companies.

For many, this comes down to growing sales so that the company increases its revenue and provides itself with the capital needed for expansion.

The following techniques should help your company in this department.

• UNDERSTAND THE SALES YOU WANT

• ALWAYS LISTEN

• FOCUS ON THE SERVICE

Understand The Sales You Want

It is likely that you work in an industry where there are

multiple sales channels available to you and a wide

variety of clients who are all searching for different

things.

It stands to reason that some of these potential clients

will be looking for things that your business does not

provide, but many companies make the mistake of

wasting resources on going after sales from such clients.

Understand what you sell and who you want to appeal to

when developing your sales strategy.

Always Listen

You will learn nothing from your clients unless you take

the time to listen to them. Ask questions and prompt

discussions to discover what your clients actually need so

you can tailor your sales strategy to suit them.

Focus On The ServiceGetting the client onboard is only the first part of the

process. Once clients are invested in your company you

need to focus on providing a service that rewards their

loyalty. Offer help and advice during every part of the

process, as positive customer experiences create good

word of mouth.

Bilal basrai is an investment banker and

corporate financial analyst.