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Conventions are an excellent way to promote your business, whether your company is small or large. However, you can’t expect to get the results you want by just showing up. Stunning trade show displays is the first thing you need to get noticed at the event, but there’s more to plan for as the big day approaches. Here are some mistakes that many exhibitors have made and hopefully you will prepare for.
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Why Your Business Will Benefit From Conventions?
More exposure for your brandMeet new business contacts or clientsPromote your latest products
What are Some of the Most Common Mistakes at Trade Shows?
No GoalIrrelevant GiveawaysNo Pre-show Marketing CampaignNot Following up
Not Having a Goal
Without knowing this at your trade show displays will make it difficult to measure your success at the event.
Examples: How many leads or sales do you want?
Are you targeting business professionals or consumers?
Irrelevant Giveaways
Everyone likes free stuff, but before you shell out the money for fancy items to hand out, ask yourself:
Is it related to my industry? Example – hand out small pots with seed packets if you are in the gardening industry.
Will people remember my trade show booths?
Is my logo somewhere on the item?
No Pre-Show Marketing Campaign
Over 70% of attendees know what trade show exhibits they are going to visit before getting to the show.
Make their list of must-see convention booths by promoting it through social media, print ads, or word-of-mouth
Start marketing your display system at least 1 month prior to the event
Not Following up With Leads
To be successful, your efforts are not over after the show is done.
Send thank-you cards or give leads a call to thank them for their time at the convention.
If you send thank-you cards, include your business card so they can easily contact you
Need More Trade Show Tips?
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