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BIG DATA OR BIG HYPE?

BIG DATA OR BIG HYPE?

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One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today. Michael Wolfe, Bottom Line Analytics David Johnson, Decooda Greg Pharo, AT&T David Weinberger, Customer Centric Strategy Our distinguished panelists offer clear views on: The business drivers and ROI of Big Data investment Actual use cases, success stories, and who’s doing it today The role of analytics in turning big data into insights

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Page 1: BIG DATA OR BIG HYPE?

BIG DATA OR BIG HYPE?

Page 2: BIG DATA OR BIG HYPE?

YOUR MODERATOR

Leonard MurphyChief Editor & Principal ConsultantGreenBook

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HOUSEKEEPING

Duration: 1 hour

Recording available

within the next week

Questions?

• Use the Q&A box

• Twitter #iiex

You are on mute

Page 4: BIG DATA OR BIG HYPE?

TODAY’S PANEL

Michael WolfeBottom Line

Analytics

David Johnson

Decooda

Greg PharoAT&T

David WeinbergerWhy5 Research

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What does “Big Data” mean today?

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What’s hype and what’s reality?

What are current data collection and aggregation technologies?

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What’s the role of Analytics in turning big data into insights?

What are the business drivers and ROI?

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Who’s doing it today? Use cases and success stories.

What’s the picture 2-5 years out?

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THANK YOU!

• Use the Q&A box

• Twitter #iiex