Big Data and Marketing:What’s in it for me?

Davy Cielen

WHAT IS BIG DATA?

A vast quantity of UNSTRUCTURED data, which wenow have the ability to process in REAL TIME.

WHY IS IT BECOMING IMPORTANT NOW?

Rise of smartphones

Rise of sensor networks

Social network adaptation

HOW BIG IS BIG DATA?

Every 2 days we create as much information as we did from the beginning of time up to 2003.

By 2020 analysts predict the amount of data will be 50x what it is today.

WHAT MAKES BIG DATA SO DIFFERENT?

Veracity

Velocity Variety

Volume

THE CHALLENGE OF BIG DATA

AN INTRODUCTION TO BIG DATA TECHNOLOGY

Map reduce framework

Specialized databases& tools

Tools to perform analysis in real time or on a huge

scale

Hadoop: A distributed file

system

WHAT DOES IT LOOK LIKE?

WHAT DOES IT LOOK LIKE?

WHAT IS IN IT FOR ME?

Increase customer experience

Penetrate new markets

Improve what you do today

Improve what you do today

INTEGRATED VIEW OF THE CUSTOMER

EVENT BASED MARKETING

LOCATION BASED MARKETING

NETWORK BASED MARKETING

EVEN MORE POSSIBILITIES

Explore new business models

DATA + EXISTING CUSTOMER BASE

SELLING DATA IS BIG BUSINESS

WORK DIRECTLY WITH CUSTOMERS

NEW ECOSYSTEMS ARISE

What is in it for the customer?

RICHER EXPERIENCES

SMARTER PRODUCTS

NEW EXPERIENCES

WHAT DO I NEED?

Analytical skills

Technology Infrastructure

Data

Q&A