BIG BABOON ORGANIC CAFE

Hill burn, New Jersey Super Food Smoothies and Snacks

Summary

Big Baboon Organic Cafe offers Rockland Counties College Crowd and a few other sites in the tri-state area an eco-

friendly eatery featuring the trendiest super foods, outstanding customer service and biodegradable dinner ware

and packaging.

We focus on creative, organic local and exotic super foods. Our strategy is simple - give people a combination of

delicious, healthy, interesting food, and an environment where they are treated like family.

Location

We are currently scouting out several food truck locations in the tri-state area including local colleges and

communities throughout Rockland County New York and New Jersey and Manhattan.

Menu

Our organic menu will be a combination of seasonal specialties and year-round favorites including...

Note: Produce will be heirloom organic when available.

Smoothies:

Rainforest Dark Chocolate and Coconut Water

Perfectly sweetened with Coconut Nectar & Choice of

Berries. We recommend Maqui, Acai or Goji Berries.

Virgin Pina Colada Twist: Coconut Butter, Coconut

Water, Pineapple, Dash of Lime Juice and Zest, coconut

nectar.

Wild Amazon Nut Butter (heirloom peanut) with

Bananas, raw honey.

Snacks:

Grass fed Bacon or sausage, Organic Eggs and Artisanal Cheese on organic butter milk biscuit.

Breakfast Burrito made with Organic Eggs, bacon, sausage or steak, artisanal cheese and spicy cabbage,

salsa.

Creamy organic yogurt parfait with sprouted grain granola and fruit drizzled with honey chocolate mango

sauce.

Butternut Squash Soup with Pecans and Nutmeg

Smoky Grilled Organic Beef or Buffalo Burger with Chilly Ketchup.

Oven baked seasoned fries.

Atmosphere

We will be purchasing a reliable pre-owned

medium food truck. The truck will sport an all

stainless steal interior and a diesel engine which

we will convert to eco-friendly bio-diesel (used

cooking oil). Our main menu will be two large dry

erase or chalk boards. We will display on a

rotating basis "green" art work and crafts from

local artisans. We will also be displaying brochures

from local and exotic farms and other worthy

causes. We will donate food to local organizations.

10% of our net profits will go to help the needy

and Rainforest preservation.

Marketing Strategy

Our plan is to focus on just 5 marketing strategies...

Grand Opening Party with free bite size samples and vouchers for free and discounted menu items.

Local Offices: We will hand deliver free lunch vouchers and menu's to office managers. We will fax menu's each day

to area office managers.

Social Media: We will develop Instagram, FaceBook and Twitter contacts in the area. We will post regular updates

with choice pictures of our savory offerings, including trivia contests with prizes of free food.

Foodstart: God willing our idea will resonant with the Food Start community and we will develop a loyal following.

Financial Plan

We anticipate start-up costs of $72,765. Through Foodstart, we will raise $37,765 for general startup expenses

(medium used reliable food truck with kitchen equipment, insurance, permits, food inventory, signage, menu's, fuel,

etc.) We also anticipate receiving a $20,000 Rockland Industrial Developement Assoc. loan and a $10,000 grant from

the Rockland Small Business Developement Center. The extra $7,765 we will put on our credit cards!

In year we expect to generate over $341,000 in sales, $596,000 in sales by the end of year two. First profitability will

be reached by our third month in operation.

More Info

We have married the three sky rocketing segments of the food industry in one business.

The marketing research shows that the organic food segment, the smoothie industry and the food truck business

have all seen and continue to enjoy hearty financial growth. This due to the public’s desire to get away from toxic

foods, be eco-friendly and enjoy good tasting healthy fast food.

We have been using these foods and recipes to help our clients get healthy for the past 15 years. We are now ready

to break out into the general public and the research shows that they are ready also.

Our growth plan is to continually seek to satisfy our customers palettes, continually offer unsurpassed customer

service, modify our menu seasonally, stay true to our organic roots and continue to add even more eco-friendly

features to our food truck (i.e.: solar panels). If all goes well, down the line we will open a brick and mortar

establishment.