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Buy here: http://homework.plus/bhm-4680-marketing-for-hospitality-and-tourism-4/ BHM 4680, Marketing for Hospitality and Tourism 4
Unit VI Project
Marketing Plan Part I
For the next three units, you will be writing a marketing plan in stages for an organization
of your choice. Part I addresses public relations (PR) and advertising.
1. Choose one of the following organizations:
a bed and breakfast located in a quaint historical community with events,
a tour operator that offers day trips from a community. Identify your own focus (e.g.
fly-fishing, wine tasting, rafting),
an ethnic restaurant located in a suburban area, or
a city tour company located in a large urban area.
2. Embellish on the operations of your chosen organization, but be logical. For example,
provide a community name or at least a state name. Does the destination have other
attractions? You are encouraged to investigate similar operations in various locations for
ideas. Your response must be at least two pages in length. Be sure to complete the
following:
Describe the operation and destination.
Provide environmental analysis and forecasting.
Provide a technical report of findings.
This is the facility that I want to open for this project
The operation I have chosen would fall under the category of an ethnic restaurant located
in a suburban area. My restaurant will be called Super Treat it is marketed to people that
are looking for a great burger and good drinks. The area is located in a historical black
neighborhood. People will travel from all over the country to visit my facility.
My marketing strategy is simple a really good quality burger that has drawn politicians
and well-known celebrities to dine in my establishment. The proof of this will be
demonstrated with pictures on the wall and the fact that you may never know who you will
see when you are coming to get a meal.