INTRODUCTIONto

MARKETING & ADVERTISING

1. Warm upDoing market researchDrawing up a marketing planCommissioning advertisingTalking to customerSpeaking to journalistsCreating advertisementsShowing visitors around the companyReading trade magazinesPresenting at a trade fairWriting press releasesProviding support for customer serviceLiaising with the sales department

MARKETING &

ADVERTISING ACTIVITIES

QUESTIONS1. Are all of these activities done in your company?

If not, which ones are outsourced?Writing leaflets, calling to customers

2. Which of the activities are you responsible for?Which are most important in your job?

3. Who do you speak to English?- Director, manager, national or foreign customers What about?

Your job, services, products…..What English texts do you read?Announcements, reports, orders, ……What do you write in English?Announcements, reports, orders, ……

4. What is the most difficult in English?

1. Brand manager

2. Director of marketing

3. Head of PR

4. Marketing Assistant

4

2

7

6

5

3