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the power to change your l i fe…
Boresha International
Diamond Maker
S U C C E S S S Y S T E M
BFree
Welcome
Newest Boresha family member, On behalf of Boresha’s corporate staff, myself, my family, and the growing community of Boresha
Independent Marketing Consultants, I would like to welcome you onboard!
We are blessed to have a powerful driving force, composed of people like you, who envision a healthier
and wealthier community dedicated to the well-being of everyone around the world. Congratulations on
making a noble and wise decision.
Our exclusive, innovative, high quality products, and our unique business model have physically, financially,
spiritually, and emotionally, enhanced the lives of millions. Your decision to join the Boresha team at this
time positions you at the ground floor of an amazing and lucrative opportunity. Taking part in our mission
to carry hope, health, and freedom to others, ensures there will be a better future for you and generations
to come.
We are committed to seeing you succeed and have designed the BFree Diamond Maker Success System
to guide, and grow your business. To start and grow your Boresha center, you do not have to be pushy,
aggressive, or sell anything – our products sell themselves! Your job is primarily to share your dream and
vision, along with the products, with others.
With Boresha, you are in business for yourself, but not by yourself. You will have many resources available
to you starting with your BFree Diamond Maker Success System, designed as an easy to understand and
duplicatable process. Moreover, you will have access to many resources and our friendly and knowledgeable
Customer & Distributor Service Department, to support your efforts every step
of the way. We believe in investing in people and their future. Thank you for
choosing Boresha to bring your intense ray of light to create a brighter future
for all. Together, we will MANIFEST EXCELLENCE!
Sincerely,
George NajjarPresident & CEO
BFree Diamond Maker Success System
Diamond Maker Success System 1
Diamond Maker Business Essentials 2
Eight Week Pathway To Freedom 3
Diamond Maker Strategy & Glossary Of Terms 4
Diamond Maker Building Blocks 5
Warm Market List 6-7
Success List to Financial Freedom 8
Success Scripts
Answer Machine Recording/Pique Interest Statements 9
Introduction 10
Invitation (Webinars/Conference Calls 11
Three - Way Calling 12-13
Hosting Your Tasting Party 14-15
Worksheets
Executive Diamond Success Map 16
Setting Goals 17
Accountability 18-19
Getting To Know Your Business 20
Product Description 21
Product Instructions 22
Financial Freedom Compensation Program 23
Support Services 24
Notes 25-26
BFree Diamond Maker Success SystemStep 1: Register as Boresha Independent Marketing Consultant for $99 + Order a product package – Set Up Next Auto-Ship to Maximize Your Earnings. [You should be on Auto-Ship for at least 50PV (Personal Volume) to be Active & Qualified to Earn Commissions, Bonuses, etc.
Step 2: Set up your marketing website at www.bfreesystem.com ( for $19.95 per month)– Log in & Select “My Account” Tab & Add/Update Info – Select “Website Settings” on Left & Add/Update Info that Appears on Website [Reminder: Testimonial should be on FAT Loss/ Not Weight Loss].
Step 3: Order Company - Approved Business Cards, Car Signs, and Other Advertising Items in the Back Office of Your Marketing Website[ Designing Your Own Advertising /Marketing Materials is prohibited]
Step 4: Complete, within 48 hours, your “Warm Market List” [ See pages 6 & 7]. Don’t prejudge, just list everyone you know. Upon completion transfer your top 25 most motivated, and successful people to your “Success List To Financial Freedom” and Email a copy of both lists to your upline expert.
Step 5: Order 3-Way Calling Through Local Telephone Company Immediately – 3-Way Calling is Used for Every Part of our Business – Most Companies Offer Same Rates Incoming/Outgoing. Complete the “Warm Market List” & “Business List” Within 48 hours of Enrollment & Contact Your Upline Expert When Completed – This Step is Critical to Your Business Success!
Step 6: Schedule your “First Tasting Party” & send Invitation within 7 days using local guests from your “Business List”. [See page 14 & 15; “Hosting Your Tasting Party”]
Step 7: Achieve Diamond within one week by Enrolling 2 of your best business builders from your “Business List” [Place 1 person on Left & 1 person on Right]. Have each place an Order Totaling 50PV + Your Order of 50PV to Equal 150GV (Group Volume) Required to receive commissions as “Active & Qualified” Independent Marketing Consultant.
Step 8: Listen to All conference Calls/Webinars [ See Resources Page or Company Website for Schedule and instructions] Check calendar on your Marketing Website for all Scheduled Local & regional Meetings & Events.
Step 9: Immediately Begin Recording your Results for your Before/After Success Story – Take quality “Before” pictures of your Body & Face – Front/Side/Back Pictures. Record your starting body dimensions [Chest, Waist, Hips, Arms, Legs] and track your progress.
Step 10: Review all Websites for Training & Resources on the Product, Business, & Company. [See Complete List on “Resources” Page of bfreesystem.com]
Step 11: Make a list of local businesses that might be interested in Selling/Promoting the Products Including Places Where People Sit & Wait for Services. [ See Company Policies on Commercial Accounts via back office website]
Step 12: Search Online for Networking and Local Events to Meet People & Promote Boresha products – Search name of Your Area + Art Shows, Expos, Trade Shows, Fairs, etc. – As long as there are people attending you have the opportunity to get business.
Step 13: Review Boresha Policies and Procedures Online via your Back Office – Contain Critical Information You Need to Know to Run Your Business Properly & Comply with All Company & Government Regulation – Failure to Comply Can Result in Suspension and/or Termination.
Step 14: Open a Separate Business Checking Account with Debit Card [ Can be a “Personal” Account which is Cheaper] to Keep your Business Expenses and Transactions Separate as Required by the IRSLA
UN
CH
YO
UR
BUSI
NES
S IN
ON
E W
EEK
1
Diamond Maker Business Essentials
OPERATING YOUR BORESHA BUSINESS IS JUST A CLICK AWAY!
With the power of the Internet, Mobile Devices and Applications
facilitating how we communicate and stay connected,
businesses are recognizing the advantage of owning a virtual
store front. Why struggle to survive in a down economy. With
Bfreesystem.com you can enjoy the benefits of starting your
own business without paying the overhead costs of a store
front, warehousing inventory, and hiring employees.
CELEBRATE THE FREEDOM OF BEING YOUR OWN BOSS!
For a monthly fee of only $19.95 you can own and operate your Boresha business from the comfort
of your own home. This inexpensive business tool provides you with 24 hour access to:
• Lead Generating “Hey Bob” Video & Other Audio/Video Files
• Business & Product Training Materials To Boost Your Marketing Confidence
• Convenient Shopping Cart To Capture Every Profit Making Opportunity
• A National Events Calendar To Stay Connected With Boresha’s Business Opportunity Network
• Deductr – Tax & Business Organizational Tool To Maximize Your Business Success & Profitability
Don’t get bogged down with daunting, last minute tax preparations.
Included with your monthly bfreesystem.com membership you
receive Deductr, a powerful, time-saving, business and tax organizational
tool. Deductr help you focus on your business, not on time consuming
paperwork.
2
Eight Week Pathway To FreedomWithin the first eight weeks of starting your Boresha business you will need to understand, and implement the fundamental building blocks to a successful Boresha business: SPONSOR, TRAIN, & RETAIN.
Week 1 ▪ Create your “Warm Market List” ▪ Contact Prospects Daily ▪ Get Prospects on a 3-Way Call with an Upline Expert ▪ Get Involved with Weekly Corporate Calls and WebinarsWeek 2 ▪ Become a “Diamond” ▪ Contact At Least 2 People Daily ▪ Get “Warm Market List” from New Team Members and Work with your Upline ▪ Attend and Observe a “Tasting Party” ▪ Host a “Tasting Party” of At Least 8 Guests with Help from an Upline Expert ▪ Attend Business Opportunity Presentations ▪ Continue Participating in Corporate Calls and WebinarsWeeks 3 & 4 ▪ Recruit 2 People and Get 3 Personal Customers on Auto-Ships ▪ Review Company & Product Information ▪ Hold a Private Team Call with your Upline; Director or Above ▪ Host 3 “Tasting Parties” with At Least 8 Guests with Help from an Upline Expert ▪ Review Team Auto-Ship ▪ Attend and Confirm your Team is Attending Weekly Corporate Meetings, “Tasting Parties”, 3-Way Calls, and Business Opportunity PresentationsWeeks 5 & 6 ▪ Review Company Policies & Procedures ▪ Hold a Private Team Call with your Upline; Director or Above ▪ Host 3 “Tasting Parties” with At Least 8 Guests with Help from an Upline Expert ▪ Review Team Auto-Ship ▪ Attend and Confirm Your Team is Attending Weekly Corporate Meetings, “Tasting Parties”, 3-Way Calls, and Business Opportunity PresentationsWeeks 7 & 8 ▪ Subscribe and Create your FREE Private Conference Call for “Your Team” ▪ Host 3 “Tasting Parties” with At Least 8 Guests with Help from your Upline, Allowing New Team Members to Observe “The Process of Duplication” ▪ Conduct 3-Way Calls & Team Calls ▪ Recognize your Downline via Calls and Recognition Pins RETAIN
3SPONSOR
TRAIN*A more detailed presentation of the “Eight Week Pathway To Freedom” is available via the “Resource” page of your BFree System, back office website.
D U P L I C AT E T H I S S T R AT E G Y O V E R & O V E R A G A I NA L L T H E WAY T O D I A M O N D A M B A S S A D O R !
DIAMONDMAKER STRATEGY
DIAMOND
DREAM TEAM
LEFT IMC 50PV RIGHT IMC 50PV
DIAMOND MAKER STRATEGY
Accumulate 150GV [Group Volume] During A CalendarMonth & Personally Sponsor 2 Consultants -
1 on Left & 1 on Right Who Are AlsoActive with Minimum 50PV &Qualified with 2 Personally -
Sponsored ConsultantsWho Each Have
50PV
LEFT IMC 50PV RIGHT IMC 50PV
RIGHT IMC 50PV LEFT IMC 50PV
YOU50PV + 2IMC
IMC = Independent Marketing Consultant
Diamond Maker Strategy
Glossary of TermsCommissionable Volume [CV]: Assigned Product Value Used as the Basis for Compensation Calculation [Chart Available]
Group Volume [GV]: All Product Sales Volume Generated by a Consultant’s Organization & Personal Purchases
Personal Volume [PV]: All Personal Purchases/Preferred Customer Purchases/ Retail Sales
Active: Maintain Minimum Product Purchase of 50PV within “5 Week Rolling Period”
Qualified: Maintaining an “Active Diamond” Position rank
Active Qualification: Purchase/Sell a Minimum of 50PV During a “5 Week Rolling Period” - If Not Met During Bonus Period, Carry-
over Volume is Flushed – Consultant Must Be Active/Qualified and Meet All Chart Requirements to Promote to Next Rank
Business Center/Organization: Your Organization Including All Consultants You Sponsor & Those Placed Under You By Your Upline
Placement: Consultants Have the Option of Manually Placing New Consultants in Any Open Position in their Downline or the System
Can Be Set to Automatically Place Them [Options Set in Back Office of Boresha Website Under “Edit Profile” Section]
Holding Tank: New Consultants Placed in a Holding Tank Will Be Automatically Placed in the Binary After 48 Hours From the Time
They Initially Enroll
4
Diamond Maker Building Blocks
Boresha is committed to seeing your business succeed. We have designed “The BFree Diamond Maker Success System”, an easy and duplicatable system. The power and success of this system relies on your ability to practice and get others to practice this process. Key building blocks for growing your business are: Sharing & Sorting
SHARINGThe most powerful tool you have for growing your business is YOU! Take action, approach people and share the life changing opportunity Boresha can offer. We have seen that exposing people to Boresha’s business opportunity in 5 steps increases their confidence and allows them to make an informed decision about joining Boresha. a) Pique interest b) Send them to watch the “Hey, Bob!” video on your BFree system c) Get them on a 3-Way call with an Upline Expert d) Invite them to a tasting party or a business opportunity presentation e) Close them. "What did you like? Let's get the paperwork out of the way and get you started…" When you bring people in to the business, sharing an easy and duplicable process along with unique and extraordinary products allows you to show people how to do the business before they get started.
SORTING We are not in the “Convincing Business”, we are in the “Sorting Business”. We all know people who really needs this business, but not everyone will see or chose to become a representative. Your Job is not to convince, but to go through your “Warm Market List,” sorting for:
Red apples People who say “Yes, I am interested!”, “I would love to watch the video.”, “ Yes, I’d love to join your business.”, “I would love to try the products.” You want to spend 95% of your time with red apples.
Green apples People who require more information than most to make their decision. Take the time to answer a couple of questions, but if they persist with questions, send them to your Bfreesystem.com for them to conduct their own research. Be sure to stay connected with them, as a green apple can turn red at any time.
Rotten apples People who are negative and/or say “NO, I am not interested.” They are not rotten people, just not the people that will help grow your business. Love, respect their opinion, but don’t buy into it, because if you buy into their opinion you buy into their lifestyle. Maximize your time and effort, focusing 95% of your time on “RED APPLES” & 5% of your time on “GREEN APPLES”.
5
95%
0%
5%
5 Steps To Enrollment
Warm Market List
Welcome to Boresha!Your success depends on simply following our proven business model.
We will show you the secrets that top money earners have used for years. You can create and change your financial destiny starting now.
You know or have met at least 2000 people in your lifetime and most of them already love coffee, tea, and are looking to improve their health and wellness, as well as looking for additional income streams.
You have an opportunity to make a difference in their lives, by simply sharing the good news about Boresha’s amazing business opportunity and incredible, unique, exclusive, and healthful products.
Your First Step:Fill out your Warm Market List with as many names as you can think of. Don’t prejudge. Include anyone that comes to mind. What to look for in a leader:• Someone who you would like to work with.• Someone who is open to an opportunity and who will pursue it.• Someone who has experience in owning / operating a business.• Someone who has been successful in sales or network marketing.• Someone who has been a successful busi-ness leader or manager.• Someone who has a great personality and likes people.• Someone who has a strong reason to get involved with Boresha.
Transfer 25 names to the Business List Sheet.
FAMILY / FRIENDS Parents ________________________________
Siblings ________________________________
Cousins ________________________________
Aunts/Uncles ________________________________
In-Laws ________________________________
Friends Current/Past ________________________________
Neighbors Current/Past ________________________________
Family Friends ________________________________
Work Associates ________________________________
Family’s Work Associates ________________________________
GROUPS / CLUBS / ORGANIZATIONS Sports Teams ________________________________
Church Associates ________________________________
Civic Organizations ________________________________
Medical Organizations ________________________________
Military Organizations ________________________________
Political Organizations ________________________________
Gym/Spa/Exercise ________________________________
WHO DO YOU KNOW WHO IS A(N) Accountant/CPA ________________________________
Aerobics Instructor ________________________________
Ambulance Driver ________________________________
Antique Dealer ________________________________
Appraiser ________________________________
Architect ________________________________
Attorney ________________________________
Auctioneer ________________________________
Auditor ________________________________
Auto Mechanic ________________________________
□ Auto Body Repair ________________________________
Babysitter ________________________________
□ Banker ________________________________
Barber ________________________________
Bartender ________________________________
Bell Boy ________________________________
Blue Printer ________________________________
Bookkeeper ________________________________
Butcher ________________________________
Put a check on the line next to the category if that person would make a great team leader.
6
Carpenter ________________________________
Cleaner ________________________________
Caterer ________________________________
Chef ________________________________
Chiropractor ________________________________
Coach ________________________________
Cook ________________________________
Court Clerk ________________________________
Counselor ________________________________
Dentist ________________________________
Dietician ________________________________
Doctor/Surgeon ________________________________
Electrician ________________________________
EMT ________________________________
Engineer ________________________________
Engraver ________________________________
Exterminator ________________________________
Florist ________________________________
Financial Planner ________________________________
Firefighter ________________________________
Funeral Director ________________________________
Interior Director ________________________________
Masseuse ________________________________
Mailman ________________________________
Notary ________________________________
Nurse ________________________________
Nutritionist ________________________________
Office Cleaner ________________________________
Optometrist ________________________________
Painter ________________________________
Pharmacist ________________________________
Photographer ________________________________
Physician ________________________________
Piano Instructor ________________________________
Plumber ________________________________
Police Officer ________________________________
Psychologist ________________________________
Psychotherapist ________________________________
Publisher ________________________________
Realtor ________________________________
Recruiter ________________________________
Reporter ________________________________
Researcher ________________________________
Security Guard ________________________________
Teacher ________________________________
Teller ________________________________
Travel Agent ________________________________
Veterinarian ________________________________
Waiter/Waitress ________________________________
WHO SOLD YOU YOUR Advertising ________________________________
Alarm ________________________________
Antiques ________________________________
Audio Equipment ________________________________
Awnings ________________________________
Banquet Room ________________________________
Barbeque ________________________________
Bicycle ________________________________
Bed ________________________________
Blinds ________________________________
Boat ________________________________
Boat Equipment ________________________________
Boiler ________________________________
Books ________________________________
Boots ________________________________
Bridal Gown ________________________________
Cabinets ________________________________
Camera ________________________________
Camper ________________________________
Car ________________________________
Car Equipment ________________________________
Carpeting ________________________________
Cell Phone ________________________________
Christmas Tree ________________________________
Clothing ________________________________
Computer ________________________________
Computer Supplies ________________________________
Computer Software ________________________________
Condo ________________________________
Contact Lenses ________________________________
Construction ________________________________
Copier ________________________________
Cosmetics ________________________________
Dry Cleaning ________________________________
Eye Glasses ________________________________
Fax Machine ________________________________
Fence ________________________________
Furniture ________________________________
Golf Equipment ________________________________
Home ________________________________
Hot Tub ________________________________
Insurance ________________________________
Investments ________________________________
Jewelry ________________________________
Lighting ________________________________
Luggage ________________________________
Mattress ________________________________
Shoes ________________________________
Suit ________________________________
7
Success List To Financial Freedom
Plan Your Destiny
THE FOUNDATION OF YOUR NEW BUSINESS IS BUILDING YOUR ‘SUCCESS LIST.’ TRANSFER THE 25 MOST MOTIVATED, MOST SUCCESSFUL PEOPLEWHO YOU KNOW FROM YOUR “WARM MARKET LIST”.
1 ___________________________________
2 ___________________________________
3 ___________________________________
4 ___________________________________
5 ___________________________________
6 ___________________________________
7 ___________________________________
8 ___________________________________
9 ___________________________________
10 ___________________________________
11 ___________________________________
12 ___________________________________
13 ___________________________________
14 ___________________________________
15 ___________________________________
16 ___________________________________
17 ___________________________________
18 ___________________________________
19 ___________________________________
20 ___________________________________
21 ___________________________________
22 ___________________________________
23 ___________________________________
24 ___________________________________
25 ___________________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
PHONE: ______________________________
8
SUCCESS SCRIPTSApproaching people and sharing is the heart of your business. Share your success story! Don’t have one yet? Share your Upline Expert’s success story. We have designed scripts to guide you as you get started, but recommend you add your personality and genuine passion for the business and products. As you become more comfortable sharing the Boresha’s business opportunity and products, these scripts will evolve and become your own.
Product
Product
Biz Opp
Biz Opp
Product: What do you do?
Biz Opp What do you do?
Don’t let a busy schedule keep you from capturing all opportunities. Let your answering machine recording work for you.
Pique Interest Statements
The essence of your business rests on approaching people and peaking their interest.Here are a few sample scripts to get you started.
“I am introducing a new product to the market in this area…Do you know anyone who loves coffee or tea and wants to burn fat drinking it? “
“Do you know how people nowadays spend a fortune on gourmet coffee and tea? Well, I show people how to get a share of that fortune by marketing the hottest fat-burning gourmet coffee/tea on the market!”
“Do you know how most women/people suffer through one diet after another with little or no results? And even if they do get some results, they always gain it all back and then some. Well, what I do is …show people how to burn fat the fast easy, natural way by drinking fat-burning gourmet coffee and tea, so they can burn the fat and keep it off!”
“Now, when you start burning fat and people start noticing, are you going to tell them how you did it? [ They always answer YES] Then you are going to want the company to pay you for doing that right?! [ Yes of course] Then you are going to want to get your business center and kit for $99 so you can get paid!”
“I am introducing a new product and business opportunity to the market in this area…Do you know anyone who loves coffee or tea and wants to burn fat drinking it – and would like to get paid to do it? “
“Who do you know that loves coffee or tea and would like to burn fat drinking it?”
“Thank you for calling! You have reached___________. Do you love to drink coffee or tea? Do you need more energy and need to burn some fat? Well, if you said yes, we have exciting news for you! We now have fat-burning coffee and tea…You will love the taste, feel renewed energy, and make money by sharing this message with others! If this sounds exciting, please leave your name and number and I’ll return your call promptly. Thank you for calling and have an amazing day! “
Voice Mail Recording
9
Hi _____! Do you have a minute?
I just discovered something very exciting that I wanted to share with you right away! I just discovered the fastest and easiest way to burn fat ever! It is the only patented, thermogenic, fat-burning, organic coffee and tea in the world! If you drink just 2-3 cups of this coffee or tea a day, you can burn fat by simply sitting at your desk! What is even more exciting is that I get paid every time I drink it and every time anyone I know drinks it – and you can too! Can you imagine if you would have invested in Starbucks in the beginning before their explosive growth? Now is your chance to get in at the beginning of a company that has the potential to be BIGGER than Starbucks! Does that sound exciting to you?
[If yes]
I just discovered something very exciting that I wanted to share with you right away! When would be a more convenient time for me to do that?
Then, I just need to know when you will have a few minutes. TIME IS MONEY! So while you are waiting to review the business opportunity and make a decision, other team members will be filling my top spots, which puts them in the best positions with the most financial advantages.
[If no]
Intro
Great! Let’s go to my website to get your order placed right away! I can’t wait for you to try it!
[If product only]
Great! Since I’m selecting my top 10 team members NOW and timing and placement is critical to your success and earning potential in this type of business, let’s get you started right now..
[If product & biz]
[Invite to event - see event list & scripts below]
[If no]
In troduct ion
Success ScriptsI n t r o d u c t i o n S c r i p t s
10
TIP: OFFERING PEOPLE DIFFERENT OPTIONS TO LEARN ABOUT BORESHA’S BUSINESS OPPORTUNITY INCREASES THEIR CONFIDENCE IN THEIR DECISION. ALWAYS SHARE YOUR ENTHUSIASM AND SOME DETAILS ABOUT THE CALLS/WEBINARS/EVENTS, BUT DON’T SHARE TOO MUCH OR YOU’LL TAKE AWAY THE SENSE OF URGENCY.
SUCCESS SCRIPTSInvitation Scripts
Company Conference Call/Webinar
Private Webinar
Live Event Script Webinar
Our team leaders hold special private webinars for our best prospective business partners [and their teams] and I would love to schedule one for you! The webinar will provide you with an overview of the products and business opportunity and then you will have a chance to ask any remaining question you may have. When would be a good time to schedule your private webinar?
Our company/team leaders are holding a special Conference Call/Webinar event where you can get an overview of the product and business opportunity from the comfort of your home. The next event is…
Our company/team leaders are holding a special event where you can get an overview of the product and business opportunity and meet some local people who are already experiencing success with the products and the business. It will be a great opportunity for you to get your questions answered and provide you with ALL the information you need to make a wise business decision. The next event is...(Provide Event Details.)
11
Three – Way Conference Calling
Capture your audience, strengthen your credibility, and expand your reach! Three-way calling
effectively sorts and identifies key people within your organization, trains new representatives,
and teaches people the business even before they get started.
Three-Way Conference Calling Guide
STEP 1 Approach and Pique Interest
(Presort for RED, GREEN, and ROTTEN APPLES)
Remember we are always SORTING
STEP 2 Call the expert first
Schedule best time to talk.
Give the expert as much background information as possible (Hot Buttons, Personality
traits, etc.)
The most common personality traits are:
Shark: Money – Motivated & Driven
Whale: Cause – Driven – Looking to make a difference in the world
Urchin: Need all the facts – Analytical
Dolphin: Life of the party – Looking to enjoy themselves
STEP 3 Schedule three-way conference call
(Prepare prospect next time you call, that you may have an expert join the
conversation via a three-way call.)
STEP 4 Call Prospect.
Properly introduce expert and prospect. Let expert take the lead
and DO NOT interrupt the expert.
Building blocksRESPECT
TRUST
EDIFY
YOU
EXPERT
PROSPECT
12
95% 0%5%
13
Invitation Scripts
I would like to introduce you to _______, a very successful business person who is leading the expansion with this company. I am working closely with him/her, and one thing that really impresses me is that he/she is very passionate about helping others make a living and making a difference. He/she is also very knowledgeable about the products and the business so he/she can answer all your questions quickly. He/she is always happy to help, so hold on and let me see if I can get him/her on the phone right now for us.
Hi ____! I have my friend/business associate on the line and they are excited about the Boresha products and business opportunity, so we would appreciate it if you could take just a few minutes to provide them with a brief overview of the products and business opportunity – or if now is not a good time, we would like toschedule a more convenient time to talk.
Great! [Prospect], I am excited and honored to introduce you to our team leader and expert, Mr./Mrs. _______.
[Call Upline Expert – introduce prospect to expert...]
[Now?]
3 - Wa y C a l l i n g S c r i p t
Hosting A Tasting PartyHosting a Boresha Tasting Party is a fun and casual way to introduce people to Boresha’s amazing business opportunity and health-based products. It gives you a chance to share your Boresha experience and invite others to explore a healthier, wealthier, meaningful life.
3. Three-Way Follow Up Call a. Keep it short and simple4. Pre- Party Preparations a. Prepare BSkinny coffee and NuvoGene Tea b. Set out BSweet & Strawberries c. Create a comfortable and friendly atmosphere d. Have the “Hey Bob” DVD ready to play e. Hand each guest a copy of the “Product Description Sheet”, a “Marketing Consultant Application”, and pen.5. The “Party” Agenda a. Beginning: • As the Host, begin by thanking your guests for attending • Share your passion for Boresha • Introduce and set the stage for the upline expert by highlighting their strength and expertise. • Share stories and present the products using the “Product Description” Sheet (see page 21) – Play the “Hey Bob” DVD – Get Upline Expert to close the party. If unable to be physically present, be sure to get the expert on speakerphone to address your guests. b. Close by saying, “So, let’s get the paperwork out of the way and get you started!!!”6. Schedule “Their Tasting Party”.
Party Guide1. Select and Schedule your “Tasting Party” date. 2. Use your “Warm Market List” and begin immediately inviting prospects. See page 15 for sample “Tasting Party Script”.
“Did you watch the video?”
“Great. Is this an awesomeopportunity/product/company,or what?
“Yes”
“Yes, but I have questions”
EXTREMELY CRITICAL: DO NOT Answer their questions. Simply Say:“Great. Hold for a moment”
(Start a three-way conference call with an Upline Expert)
14
YOU THEM
Tasting Party Script
15
Hi __________, How are you? Hey listen, I am officially inviting you to
come over to my house for a “get together”. But before I do that, I need
your email address, I’m ready, go ahead, what is it? (Write down their
email address right away)
“Great! I am emailing you right now a link. Open it up and listen to a 4
minute video. Whether you or anyone else you know drink coffee or tea,
and want to burn fat by simply drinking it, you are going to LOVE this
video.”
“I will call you right after you’re done watching the video. So, can you
watch it right now, or would a little later be better for you?”
(If now) Great, I will call you back in 10 minutes, and give you details of
the party.
(if later) Great, when you say later, are we talking “early afternoon” or
“Late afternoon?”
Late afternoon, awesome! So, should I call you back at 3:30 or would
4:15 in the afternoon work best for you, after you’ve watched the video?
Fantastic! We’ll talk then. Bye!
Executive Diamond Map to SuccessGO EXECUTIVE DIAMOND!
BORESHA HAS DESIGNED AN EFFECTIVE, DUPLICABLESUCCESS SYSTEM TO HELP YOU IN BUILDING YOUR BUSINESS.
SIMPLY FOLLOW THIS SYSTEM AND YOU WILL SEE RESULTS.
TRACK YOUR RESULTS USING THE WORKSHEET BELOW.
• ENROLL & PLACE ONE PERSON ON YOUR LEFT LEG & ANOTHER ON YOUR RIGHT LEG – BECOME A DIAMOND.
• HELP PEOPLE ON YOUR RIGHT AND LEFT LEGS BECOME DIAMONDS AND YOU BECOME AN EXECUTIVE DIAMOND
SPONSOR TRAIN RETAIN
TIP: ALWAYS LEAD WITH “THE BUSINESS OPPORTUNITY”, IF THE PERSON IS NOT READY TO COMMIT, THEN REQUEST FOR AT
LEAST 3 REFERRALS AND ASK THEM TO BECOME A CUSTOMER.
Executive DiamondYOU
Left Leg
Left Leg
Right Leg
Right Leg Left LegPlus 3 Customers On Auto-ship
Right Leg
NAME:
PHONE:
E-MAIL:
NAME:
PHONE:
E-MAIL:
NAME:
PHONE:
E-MAIL:
NAME:
PHONE:
E-MAIL:
NAME:
PHONE:
E-MAIL:
NAME:
PHONE:
E-MAIL:
NAME:
PHONE:
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PHONE:
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NAME:
PHONE:
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PHONE:
E-MAIL:
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INCOME DATE KEY NAMES / SPONSOR’S NUMBERS
6 Month NAME:
1 Year PHONE:
PERSONALLY SPONSORED UPLINE EXECUTIVE DIAMOND
48 Hours NAME:
1 Week PHONE:
1 Month
EXECUTIVE DIAMOND PRODUCTION UPLINE EXECUTIVE COORDINATOR
Month One NAME:
Month Two PHONE:
Month Three
POSITION ACHIEVED UPLINE DIRECTOR
Executive Diamond NAME:
Executive Coordinator PHONE:
Director
RVP
Personal Goals: UPLINE RVP
NAME:
PHONE:
MY WHY: (EXTREMELY IMPORTANT)
Setting Goals to Achieve Your Dreams
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The Power of Accountability
I will personally pique ( )people for my front line:
I will do ( ) 3-way calls for mypersonal production:
I will do ( ) 3-way calls for my front line:
I will hold/participate in ( )Conference Calls:
I will hold/participate in ( )tasting parties:
I will hold/participate in ( ) webinars/trainings:
I will personally recruit ( ) new MCs into my front line:
I will assist/close ( ) new MCs into my organization:
I will acquire ( ) new personal customers:
I will acquire ( ) new customers in my organization:
I pledge that ( ) MCs in my org. will receive leadership training:
GOAL RESULT GOAL RESULT GOAL RESULT GOAL RESULT
WEEK 1
8-WEEK ACCOUNTABILITY REPORT
Signed: Date:
NAME: MONTH:PHONE: MY WHY:EMAIL:
MY MONTHLY GOAL IS: MY MONTHLY CUSTOMER GOAL IS:
WEEK 2 WEEK 3 WEEK 4
MY COMMITMENTS:
Dedication18
The Power of Accountability
WEEK 5
8-WEEK ACCOUNTABILITY REPORT
Signed: Date:
NAME: MONTH:PHONE: MY WHY:EMAIL:
MY MONTHLY GOAL IS: MY MONTHLY CUSTOMER GOAL IS:
WEEK 6 WEEK 7 WEEK 8
Dedication19
I will personally pique ( )people for my front line:
I will do ( ) 3-way calls for mypersonal production:
I will do ( ) 3-way calls for my front line:
I will hold/participate in ( )Conference Calls:
I will hold/participate in ( )tasting parties:
I will hold/participate in ( ) webinars/trainings:
I will personally recruit ( ) new MCs into my front line:
I will assist/close ( ) new MCs into my organization:
I will acquire ( ) new personal customers:
I will acquire ( ) new customers in my organization:
I pledge that ( ) MCs in my org. will receive leadership training:
GOAL RESULT GOAL RESULT GOAL RESULT GOAL RESULTMY COMMITMENTS:
Getting To Know Your Business
ADVANTAGE #1Recession - Proof Industry
▪ Coffee $70 Billion A Year Industry/Over 400 Billion Cups Consumed Annually/2nd Most Consumed Beverage in the World
▪ Coffee is the second largest globally traded commodity in the world, with U.S. consuming 1/3 of the worlds coffee.
▪ Evidence that People Will Continue to Indulge in these Highly Consumable Products Despite Economic Instability
▪ Cooperative Marketing Industry Exceeds $110 Billion Annually with Over 50 Million People & Growing Exponentially
▪ Wealthiest/Most Prominent Business Owners Have Invested in Industry Including Multi-Billionaire Warren Buffett
▪ Weight Loss is $55 Billion a Year Industry and the Health/Wellness Industry is Now Exceeding $1 TRILLION a Year
▪ Just One Small Share of Any of These 4 Lucrative Markets Could Earn You a Fortune – Boresha has them ALL!
ADVANTAGE #2Exclusive Unique Products and Timing
▪ One of the Most Powerful Advantages in Marketing is to Market Exclusive Unique Products – Boresha has the Products
▪ Skinny Science™ Products are Officially Licensed to Boresha and Protected by Patents and Proprietary Processes
▪ Additional Exclusive Unique Products are Being Formulated to Provide Additional Marketing Opportunities
▪ The Secret to Success in Any Marketing Venture is to Be the First and the Best in that Market – Boresha is Both
▪ The Secret to Success for Marketers is to Be in the First 100,000 in a Company – This is a once in a lifetime opportunity
▪ Binary Team Structure Promotes Spillover, so Timing and Positioning are Critical - Minutes Matter and Cost Money!
▪ Future Global Expansion Also Greatly Increases the Marketing Opportunities
ADVANTAGE #3Simple Sustainable Business Opportunity
▪ Nearly Everyone Drinks Coffee or Tea So Asking Someone to Switch to a Superior Healthier Version is Easy to Do
▪ Nearly Everyone is Already Spending Money Daily or Weekly on Coffee or Tea, So added Expense is Not an Issue
▪ People Generally Drink Coffee or Tea Daily for a Lifetime, so it is a Sustainable Ongoing Long-Term Residual Income
▪ People Everywhere are Becoming Enlightened About the Importance of Living a Natural, Organic Eco-Lifestyle
▪ Everyone Knows People Who are Drinking Coffee and Tea Already, So Finding Prospects is Easy
▪ Sampling is the Fastest, Easiest, Least Expensive Way to Acquire Customers and Marketing Consultants
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▪ All Natural 100% Organic Fair Trade Infrared roasted Certified Grade AA - Arabica Coffee Beans▪ Patented Fat-Burning Low Glycemic Formula with Acai Berry Extract and Niacin-Bound Chromium ▪ Patented High Energy Formula Provides Maximum Balanced Time-Released Sustained Natural Energy and Alertness▪ Patented Buffered Caffeine Does Not Promote Fat Storage Like Regular Coffee/Tea/Energy Drinks▪ Patented Anti-Glucose Formula Provides Low Glycemic Carbs That Your Body Needs to Block Cravings & Stress-Related Eating▪ Individually Packaged in 1oz Packets Yields 2-12oz Cups Brewed Coffee [Drink 2-12oz Cups/Day for Max Results]
▪ Patented Fat-Burning Low Glycemic Green Tea with ECGC/Acai Berry Extract/Niacin-Bound Chromium ▪ Patented High Energy Formula Provides Maximum Balanced Time-Released Sustained Natural Energy and Alertness▪ Patented Buffered Caffeine Does Not Promote Fat Storage Like Regular Coffee/Tea/Energy Drinks▪ Patented Anti-Glucose Formula Provides Low Glycemic Carbs That Your Body Needs to Block Cravings & Stress-Related Eating▪ Only Non-Drug Product that Addresses Genetic Risk Factor for Obesity▪ Programs Body to Burn Fat without Causing Blood Sugar Swings/Reactive Hypoglycemia/Adrenaline Rush/Ketosis▪ Individually Packaged in Powder Form for Convenience
Product Description
BSkinny™ Coffee
▪ Savor a cup at home or on the go, instantly! Just add water for a delicious and gratifying experience without the guilt▪ Lush and indulgent chocolate raspberry flavor to delight your taste buds.▪ Patented Fat-Burning, Low Glycemic Formula designed to provide natural energy, control appetite, and switch from fat storing to fat burning.
BSkinny Latte™ Instant Thermogenic Chocolate Raspberry Latte
NuvoGene Tea™ Tropical Fruit Green Tea
▪ The First and Only Certified Low Glycemic and Non-Cephalic Sweetener ▪ All Natural 100% Organic Sweetener Made from Acai Berries and Kiwi - Looks/Tastes/Cooks/Bakes Like Sugar▪ Proven Safe for Diabetics & Children in Clinical Trials ▪ Available in 12oz Jar or Individually Packaged for Convenience
BSweet™ Acai Sweet™ Natural Fruit Sweetener
▪ Zero Fat, Zero Trans fat, Zero Cholesterol, Kosher▪ 4 Low-Glycemic Calories per gram, Made with Sweet-Infused Fruits™ ▪ Highest Quality Natural Dairy Proteins, 2 Tablespoons contains 100mg of Calcium
BCreamy™ Zero-Fat, Zero-Cholesterol, Low-Glycemic Creamer
▪ L-Arginine Pharmaceutical Grade Formulas for Men [Island Fruits Flavor] and Women [Pink Punch Flavor]▪ Formulas Based on Latest Research by Leading Experts on L-Arginine Including Dr. Ann de Wees Allen [Over 25 Years]▪ L-Arginine - Heart-Strengthening, Blood Pressure-Reducing, Insulin Sensitivity-Reducing, Libido-Enhancing, Immune-Strengthening, Anti-Aging HGH-Releasing, Energy-Producing Fat-Burning, Muscle-Building Benefits
ARGMatrix™ L-Arginine for Men and Women
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latte
skinnyTM
Optimize BSkinny's fat -burning ef fect
Maximize NuvoGene Tea's fat -burning energy
▪ Brew one 1-oz packet in 24 ounces of water for two 12-oz servings.▪ Use 1-3 times per day in between meals and 30 minutes before a meal.▪ Do not use caffeine products within two hours of taking this product.▪ Use of high-glycemic sugars or other sweeteners is not recommended as this will negate the thermogenic effect.
▪ Add one 1oz packet of NuvoGene Tea to 12 oz of cold water. (The cold water triggers the flavor system.)▪ Do Not Add to juice, flavored water, sports drinks or other flavored drinks.▪ Use 1-3 times per day in between meals.▪ Use 30-45 minutes prior to a meal to decrease appetite and burn fat.
Experience BSkinny Lat te’s r ich f lavor wi th fat burning resul ts▪ Empty contents of 1 pkt into coffee cup or mug. Add 8 oz hot water and Stir.▪ Enjoy cold by adding ice.▪ Do not add any sweetener or creamer, as this product already contains a Low Glycemic sweetener and creamer.
Enjoy the greates t benef i ts of ARG Matr ix
Achieve the highest level of success f rom your Boresha oppor tuni ty
▪ Mix one scoop of ARG Matrix in 4-8 ounces of water per serving and use 1-3 servings per day OR use 2 scoops in 8 ounces of water before bedtime.▪ Add ice cubes to activate the flavor system.▪ Do Not Add to juice, flavored water, sports drinks or other flavored drinks.
▪ View the DVD portion of your Distributor Kit▪ Immediately execute and achieve the 48 hour plan in the Diamond Maker System▪ Follow the comprehensive plan outlined in the Diamond Maker Success System▪ Share the tremendous Boresha opportunity and products with everyone you can!
tmNuvo Gene Tea
TM
skinny sciencetm coffee
®
Product Instructions
22
latte
skinnyTM
latte
skinnyTM
Boresha® International’s “Financial Freedom Compensation Plan™“ was developed to combine the strengths of
“Three Global Mega Industries”: Network Marketing, Health & Wellness and Coffee Industries, to create the most
innovative and powerful wealth-generating compensation plan that generously rewards all levels of activity in 10
exciting ways from Fast Cash Bonuses to long-term residual wealth-building income!
10 Ways to Prosper With Boresha®
Join Boresha® International for Only $99 + 50 PV of Monthly Autoship to Prosper in 10 Different Ways!
Business Management & Marketing Websites Only $19.95/Month
Fast CashBonus
SalesCommissions
Customer Auto-Ship Bonus Pool
TeamCommissions
Matching Bonus
Business BuilderBonus
Executive PlusRewards
Ambassador Bonus
Multiple Business Centers
Residential Program
50PV Minimum within 30 Days of Enrollment – Bonus Based on Order Amount: 50PV = $20; 100PV = $40; 175PV = $70; 300PV = $150
Commissions Paid on Individual/Commercial Wholesale/Preferred Customer/Retail Sales – No Qualification Necessary to Earn Retail Profits [See Website for Product Pricing/Commission Details]
5% of Company’s Total Customer “Monthly Autoship” Volume Shared Among Consultants with 150PV from Personal Preferred Autoship Customers Excluding Self/Fundraising/Commercial Volume - Each Additional 150PV Earns an Additional Share
Passive Residual Income up to 15% of Total GV of Lesser Volume Leg, not to exceed weekly cap per rank
Matching Bonus is based upon a “floating percentage” of team commissions paid on personally sponsored Marketing Consultants and the Marketing Consultants they sponsor, etc., up to seven generations in the personal enrollment tree legs. Width in this personal enrollment tree leg component is UNLIMITED. A generation is completed when another Director or above breaks.
$20 of Every New Enrollment’s 50PV Initial order and higher is Put into Bonus Pool and Paid to Qualified Consultants with a Minimum 50PV Who Have Helped 2 Active Consultants Generate 50PV Within the Calendar Month – Each additional Active consultant for the month earns 1 additional share of the pool
Includes a Car Bonus [From $500 to $5,000/Month Starting at Ambassador], Travel, Special Events/Celebrations, Cash Rewards & More
Bonus Pool Contains 1% of Company’s Total Sales Volume Shared Among Ambassadors & Above
Multiply “Team Commissions” by Adding Up to 4 Business Centers - Multiply Maximum Income of $10,000 Per Week Per Business Center in “Team Commissions” alone, by 4 for a Maximum Total Income of up to $177,000 Per Month – Starting at Senior Ambassador Level & Above
With the Residential Program you can potentially earn $100 up to $5,000 per month every month by simply attaining and maintaining the qualifications of the applied rank.
Financial Freedom Compensation Plan™
The Gold Standard in Compensation Plans
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A complete copy of the “Financial Freedom Compensation Plan™“ is available in your starter kit or via your BFree System back office.
23
Have a question? Need help?
Whether you are a Boresha Customer or
Marketing Consultant, our friendly and
knowledgeable Customer & Distributor
Service Representatives are available to
assist you with all of your question, product
and business needs.
Customer Service Phone: 925.676.1400
Customer Service Fax: 925.676.1412
Email: [email protected]
Home Office Address: 101 Ygnacio Valley Road
Suite 450
Walnut Creek, CA 94596
Hours of Operation: Monday – Friday: 7:00am – 5:30pm PST
Saturday: 7:00am – 12:00pm PST
Sunday: Office closed
Support Services
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Notes
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Notes
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101 Ygnacio Valley RoadSuite 450
Walnut Creek, CA 94596925.676.1400
20110418BFDMSS
© 2011 Boresha In ternat ional , Inc.No Reproduct ion Without Permiss ion.
Al l R ights Reser ved