BFMENTERPRISE

2011 breakaway

Proudly brought to you by

www.bfm.my

22 SEPTEMBER 2011

SIME DaRBy CoNvENTIoN CENTRE

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Here is a quick look at some of the areas we will be zooming in on at the conference:

- Survival kit for business start-ups- Taking things up a notch - Pushing your business to the next level- Capitalising on the internet for resources and business growth- From One Entrepreneur to Another - Up close and personal with leading entrepreneurs- Money matters - Ways and means of raising capital

WHy yoU MUST PaRTNER aND aTTEND?

Learn from the best! : The Enterprise Breakaway is the best place for you to hear and learn from the best in the business. Ask questions, debate ideas and exchange views with the some of the most experienced and successful from the Malaysian business community.

Be inspired. Renew your motivation! : Featuring a mix of case studies, thought leader presentations, panel discussions, business expert opinions and open floor discussion sessions, you will leave with new ideas, practical to-do lists, knowledge and examples to inspire yourself and the rest of your team.

Maximise your networking opportunities : Hundreds of entrepreneurs will gather at the conference and exhibition and the venue will be buzzing with discussions amongst business owners from all types of industries. Learning from fellow businessmen who have dealt with the problem you are currently facing will be one of the greatest benefits of attending this conference.

Keep abreast of key industry developments today : Highlighting a range of hot topics affecting Malaysian businesses, the Enterprise Breakaway will provide insights into key trends and developments shaping the markets today. The conference is the best way for you to stay informed of the current issues that matter to your business now and in the future.

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- CEOs, Managing Directors, General Managers, Business Owners - Business Start-Ups- Existing and Potential Entrepreneurs - Venture Capitalists- Investors- Strategic Partners- Regulators Involved in SME development- Trade Development Organizations- Associations- Chambers of Commerce- Vendors, Consultants, Specialists and Service Providers- Bankers and Financiers- Media Commentators and Domain Experts

WHo WILL aTTEND?

Designed to advance Malaysian enterprises, the BFM ENTERPRISE Breakaway aims to become an influential gathering of business owners where they come to assess and revise their business strategies, to acquire new skills and perspectives and to network with leading players across the industry. At this conference, entrepreneurs can get their questions answered in a neutral forum organized by Malaysia’s foremost business station.

With more than 500 business lead-ers expected at the conference and showcase, you will meet and network with:

BFM is thrilled to present the BFM ENTERPRISE Breakaway 2011, an open dialogue platform which will provide a unique opportunity for more than 500 business owners to gain insights into issues that matter to them. To be held on the 22nd September 2011 (Thursday) at the Sime Darby Convention Centre, the inaugural conference and showcase will feature leading thought leaders and practitioners and promises to provide delegates with actionable takeaways across a range of compelling topics.

For Malaysia to achieve a developed nation and high income status going forward, businesses need to be able to compete in the global marketplace. Themed “The Only Way is UP”; the forum aims to foster an environment for knowledge transfer and idea exchange to support enterprises in their move up the value chain. BFM89.9 – The Business Station reaches out to businesses across Malaysia and the world and following our regular dialogue with consultants, business coaches and entrepreneurs from the different industries, we have developed a programme that understands the concerns of business owners, addresses top-of-mind pertinent issues and provides an interactive platform which draws on the expertise and experience of business experts and leading entrepreneurs.

Prepare to challenge yourself and the way you currently operate your business! Come and learn from industry experts and hear best practices and case studies from some of the best in class entrepreneurs. You will get a chance to talk to our presenters, Freda Liu and Azura Rahman, and also meet some of our inspiring regular guests like Jeevan Sahadevan and Shankar Santhiram. So mark your calendars now and make the BFM ENTERPRISE Breakaway 2011 the must-attend forum to acquire fresh insights, to network with your industry peers and most importantly, to propel your business ahead!

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BFM ENTERPRISE BREakaWay 2011

C0NFERENCE agENDa

9.00 WELCOME ADDRESS Malek Ali, Managing Director, BFM89.9 – The Business Station

9.05 Survival Guide for Business Start-Ups: Overcoming Common Pitfalls Creatively

Survival rate of businesses in Malaysia is estimated at about only 40% and failure is often due to identifiable mistakes commonly experienced by business start-ups. If business owners are better informed and prepared for the pitfalls ahead, they can increase their chances of survival. Surveys conducted in the past few years have revealed that challenges regularly faced by businesses in Malaysia include human resource constraints, managing cashflows, poor management practices, a lack of access to better technology and low levels of investments in research and development, just to name a few. In this session, we dissect some of these issues, examine best practices which have emerged from the market and identify facilities available in the market which can help equip your business with the tools you need to sustain your business.

Speaker: Chris S. Thiagarajah, Chief Executive Officer, SkyBus Ventures Sdn Bhd Speaker: Shankar Santhiram, EQ Training & Development “Raise Your Game” Regular Guest on Enterprise @ BFM 89.9 - The Business Station Open dialogue session chaired by Malek Ali and moderated by Freda Liu Open floor session facilitated by Freda Liu

10.05 COFFEE BREAK

10.30 Pushing Boundaries with BFM’s Pimp My Biz: Insights into How You Can Take Your Business to the Next Level

In 2010, BFM89.9 – The Business Station featured a series titled “Pimp My Biz” which is aimed at helping SMEs push their existing boundaries to take their businesses to the next level. Spanning six weeks, the programme forced its participants to rethink the way they were operating by taking a closer look at their businesses with the support of 6 business coaches and consultants. The result? Participants received professional advice on areas of improvement and action plans needed to drive the growth of their businesses. In this session, we hear from the participants of the programme, a summary of their journey so far, how their businesses have transformed following their participation in the series and how you can “pimp” your business!

Opening remarks by Freda Liu

Panelist: Joanne Ho, Director, Cupcake Chic Panelist: Noel Chelliah, Director, DailyMuscle.com Speaker: Jeevan Sahadevan, Action Coach “Raise Your Game” Regular Guest on Enterprise @ BFM 89.9 - The Business Station Open dialogue and open floor session chaired by and moderated by Freda Liu

11.30 Dissecting the Online Treasure Chest: Tapping the Online Monster for Tools to Succeed in Business

There is a wealth of business tools that are now available online which comes at no costs or at a fraction of the price you would have had to pay for enterprise software. From marketing your products to managing your human resources, there are countless economical web-based applications or freeware which can even be customized to meet your business needs. In this session, the online wizards will highlight for you some of the best internet resources which you cannot do without and how you can make the most of it. Speaker: Irfan Khairi, Internet Marketing Guru Speaker: Kenneth Yu, CMO, Puppet String Marketing / Twitter Guru, Author of “Twitter Salvation System”

Open dialogue session and open floor session moderated by Azura Rahman

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PAGE 03 / 05Please note that all topics and speakers are subject to change and are strictly for reference only. This draft is not an indication of the final and confirmed agenda, and speakers indicated could strictly be for future invitation purposes. For more information on the updated and confirmed agenda and speaker list, please log on to www.bfm.my.

BFM ENTERPRISE BREakaWay 2011

C0NFERENCE agENDa

12.30 NETWORKING LUNCH

14.00 Money Not Enough?: Understanding the Fundamentals of Seeking Funds

One of the most fundamental challenges which every entrepreneur will face at some point in their business venture is raising capital. Whether you are seeking funds via a bank loan, government grants, from business investors, venture capitalists, angel funds or from your friends and family, there are certain prerequisites which all potential financiers look for when reviewing your business proposition. In this session, we cross examine the various funding options available, get an insight into what financiers take into consideration when making their investment decisions and understand how you can enhance your chances of securing financial support for your business. Opening remarks by Malek Ali

Panelist: Tan Swee Yong, Angel Investor Panelist: Asgari Stephens, Intelligent Capital

Open dialogue and open floor session chaired by Malek Ali and moderated by Freda Liu

15.00 The Importance of Building a Cohesive Workforce: A Close Look at the Benefits and Opportunity Costs

Regardless of the size of the company, employees are key assets to a company. When employees work well together as a team, the result is often an engaged and motivated workforce committed to your organization and achieving its objectives. Hence, building a harmonious, cohesive and resilient workforce can effectively enhance productivity and business sustainability. In this session, learn how you can build a cohesive workforce, understand the conflicts that can potentially arise when there is a lack of synergy among the team and how you can harness the opportunities that come with a cohesive workforce. Opening remarks by Pete Pereira and Helen Langhammer, Aspire Consulting

The BFM Case Study – Remarks by Malek Ali, Managing Director, BFM89.9 – The Business Station Open floor session facilitated by Freda Liu

15.45 COFFEE BREAK

16.00 Entrepreneur in da House!: From One Entrepreneur to Another

From one entrepreneur to another, this is a heart-to-heart session where Malaysia’s foremost entrepreneurs openly discuss their journeys so far, their trials and tribulations and how they overcame their challenges. Designed to give you an insight into the makings of a leading business owner, this session will be your best opportunity to get into their heads to learn how you can become a successful entrepreneur yourself! An open dialogue platform, this also serves as a mentoring session amongst entrepreneurs where you are encouraged to seek answers to your burning questions.

Opening remarks by Jeevan Sahadevan, Action Coach

Panelist: Seah Kian Hoe, Director, Heng Hiap Industries Sdn Bhd Panelist: Mohd Faisal Ahmad Fadzi, Managing Director, Tanamera Tropical Spa Sdn Bhd Panelist: Gan Te Shen, President, The Entrepreneurs’ Organisation Panelist: Malek Ali, Managing Director, BFM89.9 – The Business Station

Open dialogue and open floor session moderated by Jeevan Sahadevan and facilitated by Malek Ali

17.00 End of BFM Enterprise Breakaway 2011 Conference

18.00 NETWORKING COCKTAIL

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Premier Booth- 9 sq meter shell scheme for 2 days - Premier booth set-up includes: • Partitions • Single phase power outlet (1) • Standard lighting with fascia board indicating exhibitor’s name

Networking SponsorshipCocktail Networking Sponsor (maximum 1 only)

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BFM ENTERPRISE BREakaWay 2011

PaRTNERSHIP oPPoRTUNITIES The BFM ENTERPRISE Breakaway, through its interesting and compelling mix of keynote sessions, briefings and panel discussions, will bring together some of the movers and shakers in Malaysia to discuss common challenges, learn about new approaches to business and management, innovative products and services, and keep abreast with the industries’ development and trends.

This makes the BFM ENTERPRISE Breakaway the most important event for any vendor and service provider that are serious about their product and service offerings to Malaysian businesses.

PARTNERSHIP PACKAGES

Overall Event Sponsorship Presenter (maximum 1 only) Co-sponsor (maximum 2 only) Associate (maximum 10 only)

BFM ENTERPRISE SHoWCaSE 2011 Held in conjunction with the BFM Enterprise Breakaway 2011, the BFM ENTERPRISE Breakaway Showcase will feature innovative products and services from a host of solution and service providers instrumental in the strategic growth and success of a business. These exhibitors will have the attention of more than 500 delegates from the Malaysian business community expected to attend the BFM Enterprise Breakaway 2011. With an exciting programme line-up, renowned expert speakers and an extensive industry showcase, this premier event is set to become the hub for Malaysian businesses to review and plan their strategies and investments.

SHOWCASE PACKAGES

Basic Booth - 9 sq meter bare space for 2 days - Exhibitors need to appoint their own designers/planners to build the booth

CoNTaCT US

For sponsorship/exhibition opportunities, please contact:

Charles Peters Tel: +603-2035 5900 Email: charles@bfm.my For registration and/or all other enquiries, please contact:

Annie Wong Tel: +603-2035 5900 Email: annie@bfm.my

BFM is a 24 hour independent radio station focused on business news and current affairs. The station’s core programmes span marketing, finance, technology and business productivity to raise the management proficiency of the Malaysian business community. BFM also offers other programmes that are of interest to their working professional audience, including health, culture, arts, music and property. BFM can be heard on frequency FM89.9 in Wilayah Persekutuan, Selangor, Negeri Sembilan and parts of Melaka.

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TERMS AND CONDITIONS1. Payment Terms: Following completion and return of the registration form, full payment is required within 5 working days from receipt of invoice. PLEASE NOTE: Payment must be received 2 weeks prior to the event. We reserve the right to refuse admission if payment is not received on time. Payment must be made in MalaysianRinggit.

2. Cancellation/Substitution: Provided the total fee has been paid, substitutions are allowed 10 working days before the BFM Enterprise Breakaway 2011 commences. Otherwise, all bookings carry a 100% cancellation liability immediately after a completed registration form has been received by BFM Media Sdn Bhd. By completing this registration form, the delegate agrees that in case of dispute or cancellation of this contract, BFM Media Sdn Bhd will not be able to mitigate its losses for any less than 100% of the total contract value. If for any reason beyond its control, BFM Media Sdn Bhd decides to cancel or postpone the event, it will not be responsible for covering airfare, hotel or any other travel costs incurred by the Client. The conference fee will not be refunded, but can be credited to other products or services of BFM Media Sdn Bhd.

3. Copyright etc: All intellectual property rights in all materials produced or distributed by BFM Media Sdn Bhd in connection with this event is expressly reserved and any unauthorised duplication, publication or distribution is prohibited.

4. Important note: While every reasonable effort will be made to adhere to the advertised package, BFM Media Sdn Bhd reserves the right to change event dates, sites or location or alter the content and timing of the program or the speakers without penalty and in such situations, no refunds shall be made. In the event that BFM Media Sdn Bhd permanently cancels the event for any reason whatsoever (including, but not limited to any force majeure occurrence), the Client shall receive a credit note for the amount that the Client has paid to such permanently cancelled event, valid for up to one year to be used at other products or services of BFM Media Sdn Bhd.

5. Governing law: This Agreement shall be governed and construed in accordance with the law of Malaysia and the parties submit to the exclusive jurisdiction of the Malaysian Courts. However, only BFM Media Sdn Bhd is entitled to waive this right and submit to the jurisdiction of the courts in where the Client’s office is located.

REGISTRATION DETAILS BFM ENTEPRISE BREAKAWAY 2011DATE: 22 September 2011 (Thursday)VENUE: Sime Darby Convention CentreFee includes admission to all BFM EB2011 activities and EB Showcase on the 22nd September 2011, conference materials and meals provided at the event. Fee does not include any travel expenses local or international, accommodation and other incidentals.

HOW TO REGISTER?Please complete the registration form for each delegate and send it to us:-By Fax: +603-7629 7113By Email: events@bfm.myBy Mail: BFM Media Sdn Bhd 5.01 Wisma BU8, 11 Lebuh Bandar Utama, 47800 Petaling Jaya, Selangor FOR ENQUIRIES & GROUP REGISTRATION, Please contact Annie Wong: Tel: +603-2035 5900Fax: +603-7629 7113 Email: events@bfm.my

Delegates may wish to note that all payments received are processed by BFM Media Sdn Bhd.

> BFM ENTERPRISE BREakaWay 2011

REgISTRaTIoN FoRM

PLEASE COMPLETE THE FORM AND FAX TO +603-7629 7113

REGISTRATION FEES PER DELEGATE (Please tick only one box)

REGULAR RATE RM149 each GROUP RATE (3 or more) RM129 each

** Each Delegate must complete a separate Registration Form.

DELEGATE’S INFORMATION (Please type or write in block letters) Dr Mr Mrs Mdm Ms First Name: Last Name: Job Title: Organisation: Address: Country: Telephone: Fax: E-mail: Secretary’s name (if req.): Secretary’s tel. & e-mail (if req.):

AUTHORISATION Name and Position: (If different from above)

Signature Date: *This booking is invalid without signature.

METHODS OF PAYMENT (Please tick only one box) Invoices will be sent out automatically upon receipt of registration form. Full payment is required prior to the conference. We reserve the right to refuse admission if payment is not received on time. By Bank Cheque Please make cheque or bank draft to “BFM Media Sdn Bhd” in Ringgit Malaysia. All bank charges to be borne by payer. Remember to quote invoice number behind each cheque. By Direct Remittance Please fax a copy of the bank-in slip to +603-7629 7113 and remember to indicate invoice number.

All bank charges are to be borne by sender. Payment to be made to: Alliance Bank > Account no : 1206-00-0100-47-570 / Account name : BFM Media Sdn Bhd