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We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
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Beyond the Buzz
Social Media Marketing
Outbound Marketing
• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
Inbound Marketing
• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
Outbound vs. Inbound
• New media• Pull• Permission• Time
• Traditional• Push• Interruptive• $$$
Inbound Marketing
Process
Get Found
• Identify buyer personas• Build an online presence• Follow content resources• Follow online influencers• Microblog THEIR content first• Share interesting and relevant
content
Get Found | Content is King
Consumer-to-Consumer
• Educate• Inspire• Entertain• Insight controversy
Types of Content• Blogs• Industry articles• Videos• eBooks• Whitepapers• eBooks• Webinars• Presentations
Get Found |Your Website
Get Found | SEO
On-Page SEO = 25%• Text• URL• Page title• Page descriptions• Metatags
(keywords)• Alt-text
Off-Page SEO = 75%• Inbound links• Recommendations
Get Found | 10 Tips for Social Optimization
• Integrate your blog into your main domain
• Install share buttons ABOVE each post
• Feature social media icons on every page
• Offer RSS feeds• Offer subscribe to
RSS by email
• Create conversion campaigns quarterly
• Optimize a landing page
• Feature conversion campaign on every possible page
• Use Google Analytics
• Use social media analytics tools
Convert
• Develop a hook• Create a landing page/tab• Simplify form• Call to action• Feature conversion campaign
EVERYWHERE• Integrate traditional advertising and
PR
Convert | Campaigns
Social Media • Contest• Sweepstake• Coupon• Petition• Quizze• Trivia challenge
Website• eBook• White paper• Webinar• Tip sheet• Text message• Event
Analyze
• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
Analyze | Google Analytics
Analyze | Facebook Insights
Analyze | Facebook Insights
Analyze | TwitterCounter
Analyze | TweetReach
Analyze | YouTube Insights
Tools
• Google Apps• Hootsuite• Buffer• ScreenFlow• Animoto.com• Dropbox
• Linkedin Labs • CartoonMe• SocialMention• Grader.com• Wufoo.com• Xtranormal.com
QUESTIONS?