thank you!

“A huge success for us now is display.

This is probably our next huge business.”

-Eric Schmidt, CEO, Google

scale

engagement

control

insight

Search5%

Commerce15%

Content47%

Content47%

Communication33%

In a recent study, display advertising led to a 155% increase in searches for brand and segment terms.

155%search lift155%search lift

43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase

43%

6%

26%

0%

10%

20%

30%

40%

50%

Display Search Only Search +Display

clicks to bricks

above the fold targeting

remarketing

interest based advertising

google places50 million places and counting…

real time updates

tags

business photos

mobile advertising w/ google

“…it’s now a central part of our business.”

-vp of product management

click to call

near me now

near me now

data comes from google places

largest video siteon the internet

overpaid by about $1B

advertising options

promoted videos + CTA1 2

invideo display + video targeting tool

google tv adsgoogle’s new frontier

homework!5 more things you should research

promote your image (PYI) ads1

analyze competition2

youtube disco3

ad site links4

video extensions5

thank you!questions?