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This presentation was given at the National Association of Bar Executives Midyear Meeting on 2012. The guidance includes: Why is Community Important? Why do You Need a Plan? What are the Capabilities of an Online Member Community Platform? How to Market Your Community to Your Members? For additional information about online community software for associations and nonprofit membership organizations, contact Socious at www.socious.com.
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Beyond the Listserv:New Member-to-Member Collaboration ToolsJeff Manning, SC BARJoshua Paul, Socious
NABEMidyear Meeting
Today’s Discussion Why is Community Important? Why do You Need a Plan? What are the Capabilities of an Online
Member Community Platform? How to Market Your Community to Your
Members?
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Why Community Is Important in Today’s Associations?
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Potential Impact on an a Bar Association
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A Community Strategy is a Member Benefit Strategy
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Setting Your Association’s Online Community Goals
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Why The South Carolina Bar Invested In The Creation Of An Online, Branded
Social-media Driven Community
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Branding
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Member Participation and Engagement
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Relationship Development
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Marketing Opportunities
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Creating a Successful Online Member Community and Why You
Need a Plan
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The Reason Why
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The Reason Why
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The Reason Why
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Content, Content, Content
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Types of Content Blog posts Webinars Guides eBooks & white
papers Discussions
Podcasts Video Surveys/polls Email courses Curated content
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Content Tips Know what is important to your
audience
Write in simple language (audience appropriate)
Ship
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Make It Easy
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Training Examples Booth at a conference
State Network Training
Session at a conference
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How to Test Your Community Test with users
Test with staff/admins
Work with influential stakeholders
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Create Systems to Keep People Coming Back
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Why Will Members Come Back? View exclusive content Create content Comment Add a file Seed forums External content
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Which Tools Can You Use?
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Ways to Keep Members Engaged Initial set-up and training Weekly round-up emails Email newsletters Polls and surveys Contests and Badging
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Test, Measure, & Adjust
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Using Metrics and Reporting to Improve Results Start with business goals
Long term objectives
Short terms initiatives
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What to Measure
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How to Measure Ad hoc Scheduled Trends Google Analytics
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The SC Bar Planning Process
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Planning Expectations & Advice
Capabilities of Platform
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Recruiting & Retention
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Engagement
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Revenue
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Tour of the South Carolina Bar Online Community
Home Page
Community Home Page
Profile
Member Profile
Discussion Group List
Discussion Groups
Discussion Group
Discussion Groups
My Communities
Community List
Libraries
Libraries
Calendar
Calendar
Member Search
Member Search
Reports
Reporting
Code of Conduct
Code of Conduct
How To Market To Your Members?
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Content Marketing
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Position Centrally
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Training
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Contest & Gamification
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S.C. Bar’s Marketing Plan and Why?
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S.C. Bar’s Marketing Plan and Why? December 12th – release launch
through email to all Bar Members January 12th – Intense release Jan 19th – 22nd – Booth at S.C. Bar
Convention Feb – May – Happy-Hour training
sessions
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Takeaways Your Business Goals Are Your Online
Community Goals Create a Plan Technology is Critical, But Only Half
of the Equation Create Value for Your Members By
Being Helpful Measure, Test, and Adjust
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QuestionsJeff Manning – [email protected]
Joshua Paul – [email protected]
Free Resources: www.socious.com/
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