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Beyond Facebook. TWO Social seminar on some other social media networks you should know about. 13 June 2012
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Beyond Facebook
Today’s (and tomorrows?) opportunities
So what’s with this whole Pinterest thing?
• Pinterest only has 10.4 million* registered users• So why all the interest?
• The site accounts for 17.4% of all Social Media revenue to ecommerce sites**• boticca.com attributes 10% of sales to Pinterest (7% to Facebook)• 86% of visits from Pinterest are from new customers• Average Pinterest sales are US$95 higher than FacebookAverage Pinterest sales are US$95 higher than Facebook
• Shoppers referred from Pinterest are 10% more likely to make ya purchase than those referred from Facebook and Twitter***
Source: *PRDaily.com **Converto ***Wayfair
How you can incorporate Pinterest into your strategy
• Showcase your products• Demonstrate the lifestyle your brand represents
Crowdsource content• Crowdsource content• Get other people involved in easy, one click UGC
How you can incorporate Pinterest into your strategy
• Showcase your products• Demonstrate the lifestyle your brand represents
Crowdsource content• Crowdsource content• Get other people involved in easy, one click UGC
• Amalgamate contentAmalgamate content• Online press room• Link to reviews and images of a major product launch
• Educate• What is Fair Trade?• How will the Carbon Tax affect everyday Aussies?• How will the Carbon Tax affect everyday Aussies?
• Have some fun with it – demonstrate brand personality
So what’s Instagram and why the $1bil Price tag?
• Instagram has more than 50 million* registered users
Over 1 billion photos have been taken with the app• Over 1 billion photos have been taken with the app• One new user every second• When it launched the Android app, it grew its user base from 30-40When it launched the Android app, it grew its user base from 30 40
million in just over a week.• Facebook plans to keep it as a standalone photo app
Source: *digitalbuzzblog
How you can incorporate Instagram into your strategy?
• Showcase your products• Demonstrate the lifestyle your brand represents
Crowdsource content• Crowdsource content• Get other people involved in creating content
How you can incorporate Instagram into your strategy
• Showcase your products• Demonstrate the lifestyle your brand represents
Crowdsource content• Crowdsource content• Get other people involved in creating content
• Enrich and extend a real experienceEnrich and extend a real experience• Integration with live events• Use content to create an event
• Run promotions or competitions
• Have some fun and show your customers how great your brand is
So should we get into Google+
GGoogle+ has 170 gmillion usersmillion users
Source: Google as at April 2012
TheTheOOnesToTo
atchwatch
Mobile access to the internet
Source: Microsoft Tag 2012 and Morgan Stanley Research
Frequency of mobile usage
Source: AMIA
Access to Social Media over mobile devices
Source: Microsoft Tag 2012