Bettor Communications eGaming Media Agency -

Bettor Communications

Media Solution Consultants

for online gaming operators

Telephone UK: +44 1908 511 579 Email: [email protected]

mailto:[email protected]

About Us

• Delivery Guaranteed

• Independent New Media Agency

• Online Gambling Vertical Specialists

• Established International Contact Network

• Performance-Based Pricing



ClientBrief

1. Countries2. Media

3. Budgets

EngageSuppliers

1. Research2. Planning

3. Negotiation

MarketAnalysis

1. Presentation2. Feedback

3. Negotiation

LiveCampaigns

1. Client Approval2. Testing3. Go Live

ROI Optimization

1. Reporting2. Optimizing3. Negotiation

Managed Service



Media Managed



Sample LeadOnline Affiliate Network

Supplier X is one of the UK’s leading affiliate networks. Established in 2004, they now have just over 100 staff and access to well over 25,000 UK publisher affiliates.

With an excellent track record delivering to online gaming clients Supplier X has an impeccable reputation and is a worthy partner affiliate network.

Based UK Media Solution Affiliate Network

Media Reach 90% of UK Population40m page impressions / month

Number of Affiliates 25,000

Media Delivery Mainly Display, Email & Search Proposed Delivery 50 – 500 new players / month

Pricing •You decide affiliate payout metrics – generally Rev. Share / CPA (with play through)•Transparent network, so you get to reject undesirable publishers•Supplier X charges a 1,500 GBP setup fee (Bettor Negotiated - waived if you commit to 6+ months)•Supplier X charges a 500 GBP monthly management fee (Bettor Negotiated - waived)•Supplier X charges a 30% override on affiliate payouts (Bettor Negotiated - they will drop down to 20%) •Minimum trial 30 days / 5,000 GBP (whichever is smallest)

Current Clients About 100 including Vodafone; Ford; Dell; Skype and Hotels.com About 20 including 888; William Hill; Foxy Bingo; Scratch 4 Cash



Television BroadcasterSupplier X is one of the UK’s most popular television broadcasters.

Established in 1970, they a and reach 99% of the UK population which is 23.4m homes and 55m adults. Bettor Communications have managed lots of advertising and sponsorship campaigns with this supplier before and

they have always proved successful.

Based UK Media Solution Television Broadcaster

Media Reach UK – 23m homes55m adults5m Adult ABC1

Channels 14 (4 x National & 6 x Regional)

Media Delivery Advertising (30” ads) Sponsorship (series/event)

Proposed Delivery September 1st : 30th 2011Advertising: 100 x 30” Ads

Impacts Per Ad 50,000 Adults Price Per Ad 100 GBP (2.00 CPM)

Total Impacts 5,000,000 Adults Total Price 10,000 GBP (2.00 CPM)

Pricing •Adult (18+) demographic•23:00 – 03:00 timing•National campaign (regional optional)•September 1st – September 30th•Targeted around male orientated programming - movies, comedy, documentaries

Current Clients Around 40 gaming clients targeting UK TV over recent years have used Supplier X because they have substantial reach, low prices and a variety of programming to ensure targeting.

Sample Lead



Stan James Saved Over £850k

Golden Palace Made 1,000% ROI

bet365 Made £2m+ ROI

Intercasino Saved Over £500k

Client Achievements



• 100% Transparency

• Product Comparison Analysis

• Performance-Based Terms

• Completely Independent

• No Long-Term Commitment

• International Service

• Maximum Profit

• Optional Client Anonymity

• No Hassle

• Excellent Campaign Delivery

• Enjoy honest professional service

• Supporting effective decision-making

• Only pay for media delivered

• Only motivated to present the best

• You approve all buys

• Geo-targeted campaigns • Best Prices guaranteed

• Confidential negotiations

• Complimenting current team

• Via experience and relationships

Why Bettor?



Pricing

• Your Target Markets• Your Choice of Media

• Your Set Budget

• Monthly RetainerOR

• Cost Per LeadOR

• Agency Commission (All Inclusive)



Business

Bettor Communications eGaming Media Agency -